How was your sale revenue and profit of the last year? Was this a surge in sale volume, treading water or a lag behind? Anyway, you must build a new plan to improve current situation on this year. Let’s take a look at the following sale enhancement methods and find what suits you most.
1. Exploit Huge Amount Of Abandoned Carts
Recent surveys has indicated that roughly 70% of online carts are abandoned before checkout that makes shopping cart abandonment become a considerable issue for E-commerce businesses. People tend to abandon carts since the buying process is quite complex or they get a surprise about shipping costs. There are some ways to turn this disadvantage to advantage in order to improve sale:
- Send customers reminder emails about their abandoned carts (with small discount is recommended to motivate them to come back).
- Decline steps needed to accomplish a transaction.
- Make sure shipping cost is clearly stated (homepage or product page) and avoid listing the cost lately in the buying process.
2. Facebook Livestreaming
Livestreaming on Facebook has become a phenomenon recently and has proved its effectiveness on selling products no matter how scale your business is. There are some reasons that encourage viewers to buy items through livestreaming videos. First, they can “see” the products in the real life (even only on the screen, it’s still much better than images on website). Second, many store offer a small discount for whom watch and order instantly during livestreaming, which give a strong motivation for the buyers. Try this tool and you might surprise of what it can bring about.
3. Make Videos – Create A Viral One If You Can
It is no doubt that the surge of video marketing has been one of the hottest trends in the last years. By creating exciting videos, you can easily introduce your products and services as well as wisely instill your message to your customers. Especially, if you can produce viral videos (large amount of view and sharings over a certain period of time), the result brought about not only is high volume of sale but also your reputation and solid position in the market. Viral video marketing is definitely a great tool for any enterprises when implemented suitably and successfully.
4. Try the 3-Second Test and Act Now
Take a quick look at your homepage and ask yourself 2 following questions:
- Can visitors realize what you are selling within only 3 seconds?
- Should they trust and buy products from you?
If you say “No” to either or both above questions, you must work with your site as soon as possible.
Are products outstanding in your website design? When someone visits your online store, it must be plain on what you sell. Please keep your design clean and professional with high-quality images. In contrast, a complicated design might mislead purchasers from what their “main task” – view and buy your products at last.
Do you make it easy to call you? Sale starts from trust. To increase your credibility with buyers, you need to display your phone number, best in header of pages. Consequently, people are ensured that you’re not a virtual business, and therefore they can trust 100% on you.
5. Build An Effective Pricing Strategy
Have you heard about the “decoy pricing” – the customers often ignore the cheapest products and the most expensive one and find the middle-tier option the most engaging. By providing the third “decoy” option in your pricing plan, you can stimulate people toward the middle option – the one you focus on selling. Although some people still prefer the most expensive one but the majority will intuitively pick the middle-tier option, which is exactly what we want them to do.
6. Show Off Your Positive Customer Testimonials
Nowadays, customers’ feedback has become increasingly important in the social media environment. Huge amount of satisfied customers will have strong impact on potential buyers so make sure you display reviews about how wonderful you are in your site (on homepage, product pages, services pages, or your landing pages).
7. Create Sense Of Urgency
Most of buyers respond positively to incentives that come with a sense of urgency, from limited-edition products to time-limited special offers. In case you can’t provide a limited-edition product, you probably offer a financial incentive such as free shipping or a discount to customers who make buying decision right away. It’s essential that you are able to instill the sense of urgency in your visitors, urging them to buy now.
8. Offer Money-Back Guarantee
One of the most pivotal elements affecting a consumer’s decision is risk aversion – when confronting ambiguity, people tend to dismiss that uncertainty by choosing lower risk options. Moreover, the perceived risk when buying online most of the time is finance related. There is no more perfect solution for this problem is offering a concrete money-back guarantee policy. If you can eliminate risk from buying at your store, there are definitely higher chances that customers will buy from you.
9. Approach Lookalike Audiences on Facebook
One of the most potential ways to grow your online sales is to take advantage of existing customers data to find more people like them. Fortunately, Facebook gives us a great opportunity to do this through the targeting lookalike audiences. The lookalike audiences in Facebook are users on Facebook who have mutual characteristics as well as behaviors with your current customers. What you need to do is importing your data to Facebook to create matches based on the criteria you have set.
10. Bring in Fewer Choices of Products and Services
In many cases, a variety of selections can result in confusion, which consequently lead to dramatic sales lost. If you have an array of products and services, why not consider restructuring your site or product pages in a way that offers visitors fewer choices. As a result, it will reduce the possibility that the visitor will be overwhelmed by dozens of different products. You can conduct this method by reorganizing all of your products into fewer categories or put emphasis on certain products.