In the previous article, we have shown you the first 10 immensely effective ways to enhance online sales dramatically this year. This blog post will continue to mention the remaining 13 methods to help you get a blooming in sale and revenue!
11. Optimize Your Customer Experience on Mobile
In the recent years, there has been a dramatic shift in how consumers use devices. If you don’t want to leave online sales on the table, it’s vital that your site is optimized for mobile – and not purely from a technical perspective.
For the goal of making it as easy as possible for mobile visitors to buy, it may involve an extensive overhaul of your checkout process or the design. First, navigation and user experience are among the most crucial elements of a well-designed, highly optimized mobile experience. Second, pages should load near-immediately, and navigation should be logical. Don’t ask for too much information, only the bare minimum you need to either make the sale or market to prospects later. Last but not least, you should allow visitors to come back to their carts later, even on another device.
12. Partner With Another Business For Mutual Benefits
Whether you do it locally or online, cross promoting with a business that serves the same market can benefit you both. Your line of puppy baked goods are the perfect match for a local grooming studio – supply them with customer samples and they’ll help spread the word. In return, include their latest promotional flyer or item in your customer’s bags… you’ll both be increasing your market share without competing or spending any extra money.
13. Add social sharing options on product page
This is a simple change and absolutely required if you haven’t done it already. Make sure you give customers the ability to share your products on social media (especially Pinterest, which has a higher checkout value per pin over both Twitter and Facebook).
14. Website optimization – Time is money
A slow loading site equals a huge loss in revenue: it’s a simple equation. You just have two seconds to get people interested; for every second after that, you will lose 10% of your visitors. Boosting online sales is all about optimizing your website and the shopping experience for your target market.
15. Give Away As Much As You Can for Free
Everyone is fond of the free stuff, and the more you give away for free, the more favorably prospective customers are likely to perceive you and your brand, which can result in more online sales.
Look at your current offerings. Can you give anything away for free? If you’re in the software business as we are, it’s easy to offer free, no-obligation trials of your software. Even if you’re not, you can just as easily give away samples, trial memberships, two-for-one offers, and other reward-based incentives. Giving stuff away for free is not only a great way to improve people’s perception of your business, but also an effective way to introduce them to your products.
16. Provide as Many Payment Options as Possible
Consumers have more choices than ever in terms of how they actually pay for goods and services. By offering more payment options, including newer services that are becoming increasingly pr on mobile, you’re making it easier for prospects to give you their money. Sure, it can be a hassle to optimize your site (and checkout process, as we discussed above) to include all these options, but doing so is a great way to increase online sales, particularly if your site has strong mobile traffic.
17. Give Valuable Incentives for Referrals
Focus on mobilizing your existing fan base. After all, each attendee’s post about your event drives serious revenue. For fans who need an extra motivation to share, you can offer incentives. For example, anyone who refers five friends could receive a free upgrade or small discounts. It may take some work to figure out what reward makes sense for your audience, but the payoff is worth. If each attendee brought just one more person to your event, you would very quickly double and even triple your ticket sales.
18. Invest More on Your Most Successful Channel
Review the numbers and analytics for your last campaigns. How many tickets have you sold through each of your campaigns? Which marketing efforts have driven the most ticket sales in the past? We’ve found that email and social media have a tendency to be the most effective methods.
Once you’ve identified your top performing promotional channel, it’s time to think about how can you that to its fullest potential? For example, if the email is your most effective online sale driver, and you send the newsletter once a month, can you raise it to a weekly update?
If increasing frequency isn’t a good idea, you can move to improve the quality of your most successful channel. Keep taking email as an example, you can conduct A/B test to evaluate your subject lines or different email template content, try sending in different time of a day and so on.
19. Experience with New Marketing Channel
There are many marketing channels for the promotion that are untouched. Choose several new marketing channels and see how they perform and suit your business. Finally, select the platform with the highest ROI and put more effort on it.
Search engine optimization (SEO), paid social media ads, and often under-utilized platforms like Instagram and Snapchat are all worth experimenting with in this case.
20. Draw Attention of New Audiences
It’s easy to do this without alienating your core audience. Many beer festivals, for example, have successfully incorporated bars with cider and wine. If your cooking class typically attracts bachelorette parties, try marketing it as a “date night.” If your conference is typically limited to members of an organization, considering allowing non-members to attend.
21. Get Feedback from Current Customers and CHANGE
What’s working – and what’s not? The best way to find the answers is to ask your existing customers about your performance, your products and services. They’ve already dealt with you at least once and their feedback is incredibly valuable. Use surveys on customer satisfaction to gather valuable feedback and analyze your results; you’ll either get confirmation that you are doing things right – or a good idea of what you need to change to enhance your online sales.
22. Display Eye-catching Promo Banner on Homepage
Another way to optimize your site that entices shoppers to buy from you especially new customers is to show an attractive promotion right on your Homepage. Since almost everyone is keen on deals, if you offer a certain percentage or free shipping, your customers will perhaps give it a try. Then, after they have a great experience with your products and services, they are likely to become your loyal customers.
23. SEO – Is this Optimized?
An e-commerce site is still a website, so obviously you need to optimize it in the usual way. That means looking after off-page requirements such as friendly, transparent URLs to let people know what they will get after clicking on the link and the appropriate keywords to stand out your products on search result pages.
Moreover, one of the most important issues is avoiding duplicate content and optimizing images. Many surveys have found that the majority of young people prefer visual search.