In 2017, plenty of new design trends have appeared and are now widely used on many different Magento ecommerce websites in general. So far, it seems that they’ve really paid off with an increase in the site traffic and conversions, but how popular will they still be next year or will they be replaced by new trend?
Let’s start to discover 20 hot trends for Magento Ecommerce Design in 2018!
1. Colorful Pages and Gradients
Gradients and broad ranges of color have proven themselves through the associated aesthetic appeal. Given the growing demand for design that stands out, wide color ranges and gradients will definitely continue their trend in 2018. It would be awesome if you know how to apply this hot trend to set off products in your Magento ecommerce store, especially the items that you want to boost sales.
2. CSS Grid Layout
The grid has proven itself as one of the simplest yet most effective forms of Magento ecommerce design.
It’s very clear and easy to navigate in a grid layout due to use the available space across gadgets and screen sizes efficiently.
Besides, the grid layout gives designers more control over how a Magento ecommerce website design has laid out
Now, a common trend among Magento ecommerce sites is adopting the grid layout without the borders, in order to blend into the other parts of the page.
3. More Artful Photography
Your products will become bolder and edgier, using illustrative and artful set designs. Whether these will be handmade from paper or enhanced with 3D mappings and visualizations, they are sure to stand out and remain firmly in the customer memory.
4. Bold, bright, minimalist graphic design
Simplicity will never go out style, especially when wisely combining color saturation and brightness, minimalism would give you the greatest Magento ecommerce design. Let’s try with vibrant colors or large fonts to create an exciting online interface in this year.
5. Interactive Mouse Pointer
The interactive mouse pointers add another layer to an ecommerce website’s user experience. The user controls the mouse pointer with specific interactions that are customized for the individual website. We are curious about what clever cursor interactions are yet to be explored.
6. Illustrations and Animations
The purpose of illustrations is to set a tone for your brand and add playfulness to your design. They can be of any size, style, color and incorporated into any website design flawlessly.
At the same time, the animations help us to convey information more efficiently and capture the customer attention in a few seconds.
In Magento ecommerce websites, motions also are the signals of delight, personality, and urgency. For instance, we can use the animated iconography to notify people when an item is almost sold out and stimulate their purchases.
However, remember that all animations/ motions in your store must be subtle. Overdoing it will annoy the visitors instead of interesting them.
7. Voice Search Over The Search Bar
A search bar is one of the most fundamental parts of a Magento ecommerce website. In 2018, a lot of ecommerce stores plan to apply the voice search technique over the search bar.
By this way, the customers don’t need to enter a long-tail query to search for products.
8. Mobile-Friendly Design
It’s undeniable that today most of the customers spend more time on their mobile phones for shopping than in front of the computer.
If you want to harvest great sale in 2018, it’s a must to update your Magento ecommerce website to a mobile-friendly version. What you should do is sacrificing some screen space and add a bar for easier navigation, and so on.
9. Efficient Loading and Layout
In the context of online stores, having an efficient loading is crucial for product listings. If your Magento ecommerce site contains hundreds of products on a single page, you should load the first 10 items, and then load another set of 10 once the user scrolls to the list bottom.
10. Hamburger Menu
As you might know, the hamburger menu is identified by 3 horizontal lines which allow the users to click on to discover the underlying menu (and press these bars again to hide the menu).
Owing to hide and reveal the menu in a convenient way, the hamburger menu will make your Magento ecommerce site much easier to navigate for the customers, especially on small screens like smartphones.
Besides, this type of menu will help you to save a significant amount of space on the site compared to the regular one.
In essence, the cinemographs are photographs but contains minor and repeated movements, which form a video clip. They are published either as an animated GIF or in other video formats.
By adding the cinemographs, your site will be more likely and draw the customer attention. It’s immensely effective to illustrate your focused products.
12. Adaptation To The Users
A good Magento ecommerce site is adaptable to different devices but also to its visitors. For instance, the website can re-order itself to whether include larger and prominent elements based on the buyer’s age, habits and visual acuity.
Another example is that for people having a color vision deficiency, the site can alter its color palette to adapt to them. Also, if your users are left-handed, you can shift some buttons to the left of the screen,…
13. Video Integration
Using video is a powerful method to deliver a great deal of information or a special message from your brand to the customers – quickly and visually. Therefore, it comes as no surprise that video is trendy in 2018.
Via videos, you can introduce your great products or instruct the buyers on how to use those items. Why don’t you describe your products through professionally shot video clips that can present them better than hundreds of words?
14. Testimonials & Reviews
Some recent surveys have indicated that more than 80% of the shoppers regards testimonials as a useful resource for reference before making a purchase decision in an ecommerce store. On the contrary, they are not likely to buy goods from a store whose product quality has not been testified by anyone.
Hence, you should add a testimonial section into your Magento ecommerce store homepage to gain trust from the purchasers and convert sale better.
15. Fixed Navigation Panel
The fixed/ sticky navigation such as the header menu sticks in a certain place and will follow the users wherever they are on your site. It allows the customers to scroll down to see more product and easily get back to the navigation menu to go to other pages. Moreover, it helps them to update the number of products on cart/ wishlist all the time.
Although using a sticky/ fixed navigation bar is not a new trend, it would be increasingly popular in 2018. Therefore, let’s add this function to your site now if you haven’t had it.
16. Focus On Personalization
Personalization will contribute to making your customers feel being important and respected. Fortunately, it’s not difficult for the Magento store owners to do implement it in their sites. For example, a “hello” message or a personalized shopping cart remaining the last items the buyers added but did not check out. It’s suggested to use pop-ups with call-to-action to show your message.
17. Calls To Action
You must ensure that there’s an easy direct path for a customer to make a purchase every time a product appears on the screen by adding some prominent buttons and a number of clickable areas. What is more, you should combine vivid colors and simple words to create an appealing call to action.
18. Micro Interactions
If different sections of the website animate immediately when the customer scrolls over them, you can also define these features as the micro-interactions.
Elements become liquid: buttons can turn into something else and all surfaces become animated scenarios to touch and use. We bet they will rule in 2018 as well.
19. Dissymmetry and Brutalism
Actually, the dissymmetry design has been developing over the past few years but only recently with a rise of brutalism, it became more and more useful.
There are several great examples of dissymmetry in Magento ecommerce web design, which direct user attention point-to-point much more effectively.
Besides, the brutalism has proven itself as a perfect match for luxury ecommerce stores.
20. Full-screen Search and Forms
This pattern originates from the mobile-first website design. As you might know, on a mobile device, many models take up most of the greater part of the accessible space on the screen.
Therefore, you should seek the designers who are working on the mobile-first approach to applying the full-screen models for your Magento ecommerce store.
We have covered some of the most important Magento ecommerce website design trends for 2018. Hoping that you have gained something that is useful for making your online store more visually attractive according to the latest industry requirements.
Obviously, there are more styles of design which will be the trend in 2018, but for now, these are the things that all ecommerce stores should adopt in order to engage their customers and increase sales.
That’s not all…
Whatever design style you want to pursue in 2018, make sure that it is tested carefully before showing for all of your customers!
What are your predictions about Magento ecommerce web design trends in 2018? And do you want to add more trends to this list? Feel free to share your ideas in the comments.