The Definitive Guide On Facebook Ads For Ecommerce In 2022

Facebook Ads for Ecommerce

Today’s successful e-commerce operations require the same skills and efforts as traditional brick-and-mortar enterprises. For e-commerce businesses seeking to differentiate themselves from the competition and expand their online presence, Facebook Ads for eCommerce are a need. The issue is that many online stores don’t know where to begin. They don’t know what tactics to use, where to concentrate their advertising budget, or even how to start an ad from scratch! For that reason, we’ve put together this post in which we share with you the top strategies to create Facebook Ads for eCommerce websites.

Are Facebook Ads Worth It In 2022?

facebook ads strategy for ecommerce

Facebook advertising will likely be much more crucial than they are today, especially for online retailers who value their brand and want to build an online presence.

This is why:

  • In 2022, there will be 2.9 billion active Facebook users.
  • The most advanced tools available for targeting, tracking, and managing ads are still those provided by Facebook.
  • Globally, the number of Facebook monthly active users has increased by 24 million in the three-month period (January to April 2022)
  • Days active users on Facebook: 1.960 billion
  • 67% of Facebook’s monthly active users log in every day
  • 2.141 billion people are part of Facebook’s global advertising audience
  • As a share of all active users on the site, Facebook’s global advertising audience is 72.9%

The takeaway to be drawn from this is that the market is enormous, but so is the competition. When organic reach is inadequate, firms turn to bought advertisements. This turns the platform into a true online presence war zone.

There are plenty of benefits to running Facebook Ads:

Lower Cost: Compared to many other platforms, Facebook advertising is still quite affordable, enabling you to run several advertisements and make money.

Targeting practically any audience is possible: thanks to its capacity to pinpoint potential customers based on their geography, age, hobbies, online activity, and even previous encounters with your company.

Utilize Facebook’s artificial intelligence: Facebook, in general, makes use of a system that has been quite good over the past few years at predicting the behavior of its users. In other words, Facebook is aware of the users who are most likely to buy your goods, like your posts, visit your website, etc.

Possibilities for retargeting: Facebook uses the Facebook Pixel, a piece of code that you install on your website, to track everything. This opens up a wide range of retargeting options for you!

Lookalike audiences: Using artificial intelligence, Facebook may create a new audience out of individuals who are expected to behave similarly by taking a sample audience, such as all of your customers.

13 Facebook Ads Strategies That Works in 2022

ecommerce facebook ads

1. Prioritize producing video ads

Facebook’s content engagement rate is only 0.18%, but it is 0.26% for video postings. Given that video content is Facebook’s top priority, it would be best to concentrate on using videos when running Facebook advertising for e-commerce enterprises.

Quality video material is prioritized by Facebook’s algorithm, and it frequently sticks out in newsfeeds. As a result, using video material increases both your visibility and appeal.

Videos are excellent for increasing brand awareness, making them perfect for sellers looking to expand their clientele or just draw in more customers at the beginning of the eCommerce funnel.

By producing a captivating film that showcases your items in use, you can increase awareness and foster engagement. The moment viewers see it, the video will start playing.

ecommerce facebook ads strategies

2. Use thumb-stopping images

Make sure that the still images you use in your Facebook advertising for e-commerce are attention-grabbing and of the highest caliber possible. Your goal should be to impress your audience and present your good or service in the most appealing light. Images may help you get attention by putting your best foot forward, while videos can help you customize your brand.

Make sure your image text grabs readers’ attention. It must be brief, understandable, and enticing. To do that, you must do the following two things:

  • Use CTA terms that encourage clicks: Using strong and compelling language in your CTAs makes your customers feel compelled to act right away and gives them the option of taking the path of least resistance.
  • Add Facebook CTAs to Your Ad: Facebook allows you to add a variety of calls to action that are directly related to your ad objectives, such as links to your website, sign-up forms, downloads, or shopping cart buttons. You must select a CTA that is pertinent to your brand and the objective of your advertising campaign.

3. Utilize social proof with your ads

If you’re using Facebook advertisements for e-commerce, social proof is important. It makes all the difference when you advertise with actual consumers discussing how your product has benefited them. 

First off, it includes actual individuals, which gives your Facebook advertisement more credibility and appeal. 

Second, since word-of-mouth marketing is so effective, getting feedback from customers is essential to building consumer trust in your company.

Advertisements with testimonials and product reviews are a great approach to persuade skeptics to consider purchasing your good or service. This is also the reason why influencer marketing is so well-liked; people trust the influencers they follow, and they are more likely to purchase anything that has been highly suggested to them.

how to run facebook ads for ecommerce

4. Convey your brand’s story

Before being an advertising platform, Facebook is a social networking site. This calls for you to embrace Facebook’s “people marketing” feature and use your company’s narrative to engage users. You can’t create a community for your e-commerce brand to revolve around since you lack a physical store. 

You need to have an advertisement that offers a compelling tale that people can relate to leverage your brand’s essential message. Building relationships with potential clients requires personalizing your advertising.

A strong video commercial that conveys the essence of your brand or your company’s core goal is one effective approach to achieve this. 

Showing the various applications or advantages of your good or service is an additional strategy for developing a story-based advertisement. You’ll be able to attract and target individuals with a range of issues in this manner. The best strategy to persuade customers to buy your product is to solve their problems since it generates a demand for them that can be satisfied by your good or service.

5. Design Mobile-first ads

SingleGrain estimates that mobile ads account for 93% of Facebook’s advertising income. The greatest and most effective Facebook advertising for e-commerce is therefore created with mobile use in mind. 

You must, therefore, employ mobile-friendly, vertical pictures and videos. Important information should also be placed at the start of your advertisement because the text on mobile devices ends earlier. Your landing pages should be optimized for mobile use as well, which is another consideration. 

6. Run Multi-Product Ads

Multi-Product Ads appear to be generating above-average clickthrough rates and below-average cost per click, according to preliminary findings and case studies. For instance, the e-commerce startup Nomorerack deployed Multi-Product Ads and witnessed a 42% boost in clickthrough rates and a 42% to 45% decrease in cost per acquisition.

It is crucial to pay close attention to both the image design and the Facebook advertising content when designing a Multi-Product Facebook ad. When providing any advertising service, Facebook also supports standard picture sizes to aid in clear, sharp visuals and avoid alienating viewers.

You should use product images directly from your store or business, not download them from the Internet. Or you will be violating Facebook’s policies by posting such pictures.

Images in the same ad should be related. Get creative and experiment with new images and new content to test the best interactivity and customer engagement.

7. Run Giveaway Ads

Making sure that your audience interacts with your advertisement frequently is one of the best methods to ensure that it performs successfully. Additionally, giveaways are a great approach to further market your company. 

They aid in expanding your network, increasing the visibility of your brand, developing an audience, increasing website traffic, and enhancing the bond between your company and its clients. 

You must select giveaway items that appeal to your neighborhood and target markets. Setting goals for the giveaway can help you decide what action you want your audience to take to enter it.

When running Facebook commercials for e-commerce, there is much more you can do to increase interaction. There are several effective strategies for this, like developing referral systems, pushing your content more, holding contests and giveaways for your audience, and having deals for your goods or services.

ecommerce facebook campaign

8. Use Dynamic Product Ads

Another feature Facebook provides that you can employ in your retargeting campaigns are Dynamic Product Ads. Customers who have visited your website are shown customized adverts using this feature. 

With the help of dynamic ads, you may market your complete product catalog on Facebook automatically without having to make hundreds of separate ads. 

You may upload your product catalog to Facebook Business Manager, and it will automatically produce dynamic product advertisements for you rather than having to build individual ads for each item in your inventory. You can also just connect your account if your online store is hosted by shopping cart software like Shopify, Magento, or BigCommerce.

Create a campaign template that works for you, and Facebook will handle the rest. This is especially helpful for e-commerce companies that sell hundreds of different products and frequently change their pricing.

9. Focus on retargeting campaigns & abandon carts

It might be upsetting for online sellers because they have worked so hard to attract customers to their stores. The truth is that even when someone clicks “add to basket,” they still abandon their shopping cart 70% of the time.

With Facebook re-targeting, on the other hand, you upload a list of previous clients you wish to reconnect with. You can also incorporate the Facebook pixel into your websites. This piece of code enables you to target advertisements at website visitors and tempt them back with appealing deals. Use it on product pages and cart checkouts to re-engage consumers who are on the verge of making a purchase.

Retargeting clients with various Facebook ads for e-commerce, even if you are unable to give a discount, is likely to persuade them to return to your website and complete a transaction. Retargeted website visitors have a 43% higher conversion rate!

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10. Leverage Facebook Custom Audiences

Facebook Custom Audiences is a tool for e-commerce ad targeting. Facebook advertising let you locate your current viewers among Facebook users. This is simply a list of individuals who are aware of or have interacted with your company in some way. 

The most effective strategy to produce constant sales is to keep existing customers and attract new ones. For an e-commerce firm, Facebook’s Custom Audiences serve as the link to these consumers.

On Facebook, you may construct various kinds of Custom Audience Lists using information from your website, app activity data, customer databases and lists, and Facebook’s interaction insights. You can target people who have shown interest in your brand and have already looked at your website, products, or services by doing this.

Targeting Facebook ads for eCommerce that give discounts to your Custom Audience lists is something you can accomplish because they are already interested in what you are selling. After all, they are aware of your brand and goods. Instead of turning away a potential consumer, an additional discount can serve as an incentive to seal the purchase without using overly aggressive marketing.

11. Expand the market by using Interests and Lookalike Audiences

There are two different things you can do to find new clients who are just as interested in your brand as your customer interaction. The core of this is that you’ll need to focus on finding new folks who have comparable traits to your current clients. 

No matter how compelling the content of your ad is, it won’t be effective if you target a group of people who are only somewhat interested in your brand.

You may make sure that you are focusing on the niche that is appropriate for your business by using Facebook’s Interests section. Make careful to choose a specific interest—nothing too general. With a variety of distinct, niche interests, you can be sure to target customers who are ardent supporters of the product or service you are attempting to market.

Facebook’s Lookalike Audiences function is even superior. Lookalike audiences are based on Facebook’s tracking data, but Facebook allows you to manually construct custom audiences based on user regions, demographics, and interests. This entails that you may automatically target individuals who share traits with customers who have previously purchased one of your items.

This is a fantastic method to leverage Facebook advertisements for e-commerce, whether you want to remove the element of guessing from ad targeting or simply want to increase your pool of prospects.

12. Optimize your analytics with Facebook Pixel and Conversions API

Facebook provides e-commerce businesses with a variety of tools to enhance their analytics. Facebook Pixel and Conversions API are two of them.

The Facebook Pixel is a piece of code for your website that enables Facebook to collect information about user behavior there. You can connect with clients who take any kind of action after seeing your Facebook ad using Facebook Pixel. The system improves over time at showing your adverts to people who are more inclined to do particular activities.

The Conversions API is a similar service, but it’s designed to take into account Facebook’s systems and your brand’s marketing data to improve ad targeting and lower costs per action across Meta technologies.

Both of these solutions need some setup and specialized knowledge, but the best approach to ensure that your advertisement operates effectively is to optimize your analytics. Giving your Facebook advertising ample time to begin learning and automating a lot of the market analysis for you is crucial when using Facebook ads for e-commerce.

13. Make Use Of Facebook Automated Rules

Facebook’s Automated Rules are another cutting-edge feature you can employ to enable your advertising practically run effectively on its own, continuing the previous method. Rules must be established for your ads, but doing so will make it easier for you to manage several ads at once. 

Facebook checks your campaigns and advertising automatically using Automated Rules, updating or notifying you of any changes. This can reduce the amount of time you need to spend managing your adverts.

You can set up rules that automatically pause underperforming Facebook advertising for e-commerce, increase the budget for ad sets that are performing well, and reduce the budget for advertisements that are not performing well. 

Although creating these rules takes some effort, you can save time and money when the ads are running thanks to them. Despite this, you still need to keep an eye on the overall effectiveness of your advertisements to make sure that they are achieving your marketing objectives.

Facebook Ads For Ecommerce FAQs

ecommerce advertising

1. Do Facebook ads work for eCommerce?

Absolutely. Facebook has an unmatched capacity to target relevant customers for online retailers. It gives you the chance to target a specific audience based on their geographic area, age, hobbies, online activity, and even previous encounters with your company.

When used properly, Facebook advertising is a fantastic tool for e-commerce businesses. It’s a match made in heaven once the pixel is installed, you know which populations to target, and you create the finest ads for those audiences.

2. Which Facebook ad is best for sales?

It might be challenging to select the best Facebook ad because, to boost sales for your store, we constantly need to combine and update a variety of aspects and client attraction strategies. However, keep in mind that the most successful Facebook ads are those that are connected with a bigger eCommerce marketing strategy, targeted to a particular audience, and continually refined for increased performance.

3. How do I get my eCommerce Facebook ad results?

You may receive insights on the effectiveness of any Facebook ad you run in Ads Manager. These facts consist of:

  • The number of people who view your advertisement.
  • The number of people who clicks on your advertisement.
  • The amount you spend on your advertisement.

Go to Ads Manager to examine the results of your Facebook ad.

  • Click on Ad Sets, Ads, or Campaigns.
  • To view a visual depiction of the effectiveness of your ads, click View Charts to display the insights side pane.
  • You can view Performance, Demographics, Placement, or Delivery information about the campaign, ad set, or ad chosen in this extended view (delivery information is only accessible for reach and frequency ad sets).

4. What should you budget for eCommerce Facebook ads?

Some people suggest that you can make Facebook Ads work by spending just $1 per day, while others assert that you will need at least $50 per day to make them profitable. There is no set formula for doing this; it will depend on what you sell and how crowded your market is.

When first using Facebook advertisements, you might need to spend up to three times your average order value (AOV). Giving Facebook enough money will enable it to gather important data that you may use to refine your campaign as it develops.

It is advised to start with a daily budget for Facebook ads of no more than $100 while testing the campaign.

5. How to optimize Facebook Ads for Ecommerce?

Here are some pointers for making the most of your ad expenditure when optimizing Facebook Ads for eCommerce:

  • Note the Ad Schedule: If you utilize a lifetime budget for your advertisements, you can schedule them to run at specific times and days. If the vast majority of your clientele are in the same time zone, this is advantageous.
  • Likes and shares are always valuable: Even if someone doesn’t purchase from you, they might still see your advertisement and share it with a friend looking for exactly what you have to offer!
  • Make numerous different versions of the same Facebook ad: Testing out different designs to see which resonates most with customers is one of the most entertaining aspects of using Facebook Ads for eCommerce. You can achieve this by coming up with a variety of ad designs that all promote the same goods.

Wrapping Up

The key to creating successful Facebook ads for eCommerce is to engage with your audience on a personal level, identify their problems, and position your offering as the answer. A successful advertisement will attract the audience’s attention, demonstrate the value of the good or service, and stick in their minds long after they’ve seen it.

You should be able to accomplish the goal of making such adverts with the assistance of the list of tactics we’ve provided. But keep in mind that running effective ads is not enough. Ads help you to draw traffic to your website but if your site is not well-designed or has a poor user experience, traffic cannot convert to sales. In other words, you should emphasize the importance of your eCommerce website’s design and functionality before promoting it.

If you want to build a new website from scratch or upgrade your current online store, please contact Tigren. With the experience of delivering over 700 eCommerce sites, we know what’s best for your business’s success. Find more about our eCommerce website development service and send us your request.

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