What Are Google Analytics And Google Adwords?
Google Analytics and Google Adwords are the two most popular Google tools to support websites. Google Analytics is a freemium professional web analytics service that offers essential statistics about your website traffic as well as how users use your site in order to serve SEO and other marketing purposes. Meanwhile, Google AdWords is a paid service for businesses that want to enhance their online presence by displaying ads on Google’s search engine and its large advertising network. You will be able to set a budget for advertising and make payment only when people click the ads.
Why Should We Add Google Analytics And Google Adwords To Magento Store?
Integrating your Magento store with these Google tools might bring about tremendous benefits.
First, Google Analytics will help you to find out which online campaigns get the most traffic and sale conversions. Second, it allows you to get the idea of what people are looking for on your site and visualize what they click on the most (e.g: define the most favorite products/ category). Third, you can determine where your customers abandon the shopping cart during their purchasing process in order to give proper solutions. Finally, it is possible to discover where your best store visitors are located.
At the same time, using Google Adwords will help you to grow your leads, approach your potential purchasers and boost sales effectively. Unlike other online marketing strategies, you only pay for ads if the viewers click on them so that your return on investment is ensured.
How To Add Google Analytics In Magento 2?
The 1st step: Create your Google Analytics account
The 2nd step: Configure Google Analytics in Magento back-end
Go to the admin panel, navigate to STORES, select Configuration under the Settings section. (Admin panel => STORES => Configuration)
Then, in the left menu, you must expand the SALES section, and choose Google API in the dropdown.
To continue, expand the Google Analytics section, set Enable to Yes, enter your Account Number (copy from your account information in Google Analytics). Moreover, in case you want to do the A/B testing on your content, select Yes in the last field – Enable Content Experiments.
Save the config to finish.
How To Add Google Adwords In Magento 2?
The 1st step: Create your Google Adwords account.
The 2nd step: Configure Google Adwords in Magento back-end
Go to the admin panel, navigate to STORES, select Configuration under the Settings section. (Admin panel => STORES => Configuration)
Then, in the left menu, you must expand the SALES section, and choose Google API in the dropdown.
To continue, expand the Google AdWords section, set Enable to Yes, enter your Conversion ID, Conversion Format, Conversion Color, Conversion Label (copy from your Google AdWords script). Moreover, you need to select Conversion Language and Conversion Value Type.
Save the config to finish.
We have shown you the basic definition of the 2 Google tools – Google Analytics and Google Adwords, and more importantly, how to configure these in the Magento backend. If you have any problems when following this tutorial, be free to ask us by leaving a comment below.
See More Our Magento “How To” Series:
How To Config Sitemap in Magento 2?
How To Use Flat Catalog In Magento 2?
How To Create And Manage Coupon Codes In Magento 2
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