Shopify is a popular e-commerce platform that enables entrepreneurs to set up and run their online stores. As an online business owner, one of the key ways to communicate with your customers is through email marketing. In this article, we will be highlighting the top 10 Shopify email marketing apps that can help you achieve these goals and take your online business to the next level.
With the best email marketing app, you can streamline your email campaigns, improve your open and click-through rates, and ultimately increase sales. Whether you’re looking to create beautiful newsletters, automated emails, or abandoned cart recovery emails, these apps have got you covered. So without further ado, let’s dive in and explore the 10 Shopify best email marketing apps available in the market today.
5 Benefits Of Using Shopify Email Marketing Apps
There are many benefits of using an email marketing app for your Shopify store. Here are some of the key advantages:
- Streamlined email campaigns: An email marketing app enables you to create and send out emails in a more streamlined and efficient manner. You can design custom email templates, create email lists, and schedule emails to be sent at specific times.
- Improved open and click-through rates: With the help of an email marketing app, you can improve the effectiveness of your emails by optimizing subject lines, content, and calls-to-action. This can result in higher open and click-through rates, which can ultimately lead to more conversions and sales.
- Personalized communication: An email marketing app allows you to personalize your communication with your customers by segmenting your email list based on their interests, behaviour, and preferences. This can help you send more targeted and relevant emails that resonate with your customers and drive engagement.
- Automated email campaigns: Many email marketing apps offer automation features that enable you to set up email campaigns that run on autopilot. For example, you can set up welcome emails for new subscribers, abandoned cart recovery emails, and post-purchase follow-up emails.
- Detailed analytics and insights: An email marketing app provides you with detailed analytics and insights on your email campaigns, including open rates, click-through rates, and conversion rates. This information can help you optimize your campaigns for better results.
Top Shopify Email Marketing Apps
[wptb id=62007]1. Flowio Email Marketing, Pop Up
Pricing: Free to install – $9/month
Flowio is a comprehensive solution designed to enhance sales by streamlining the marketing workflow. It provides a range of marketing tools such as Pop-up, Email, SMS, and Live Chat that can be integrated automatically to provide a seamless customer experience. With Flowio, you can send personalized emails that cater to the needs of every customer, thereby improving your chances of increasing sales. This all-in-one platform reduces your workload and helps you reach your customers through multiple channels.
Outstanding Features:
- Capture emails easily with high-converting pop up templates
- Send personalized emails and SMS quickly with beautiful templates for your campaigns
- Automate your marketing by sending emails, SMS, and chat messages based on customer interactions
- Manage and segment your contacts easily, and sync them with Google Ads
- Engage and support your customers quickly with live chat or mobile apps
2. Avada Email Marketing & SMS
Pricing: Free – $16 – $47/month (14-day free trial)
Avada Email Marketing, SMS, Pop-up is a comprehensive platform that offers a variety of tools to help merchants convert their visitors and build lasting customer relationships. With Avada, you can follow up with and convert customers through multiple channels, including email marketing, SMS, push notifications, and WhatsApp. The platform’s key features include smart mail, automation, mass email, newsletter, SMS marketing, sales popup forms, audience segmentation, advanced reports, campaign monitoring, spin-to-win, and push notifications.
Outstanding Features:
- Automate workflows for abandoned carts, abandoned checkout, and welcome subscribers
- Create newsletter campaigns with newsletter pop-ups, customer emails, and email promotions
- Capture leads through popup windows, discount pop-ups, and coupon popups
- Choose from a variety of email marketing templates, such as recent templates, fire push templates, and shipment templates
- Personalize your marketing strategy by segmenting contacts, providing product recommendations, and sending order-creation SMS messages.
3. Sendvio: Email Marketing & SMS
Pricing: Free to install – $11 – $38 – $98/month
Sendvio is a comprehensive solution designed to help increase sales and drive customer loyalty through email and SMS automation, popups, and email campaigns. With Sendvio, you can schedule personalized automation to prevent lost sales, encourage repeat purchases, and convert visitors into loyal customers. The platform offers over 20 pre-built workflows with advanced segmentation tools for tasks such as abandoned cart recovery, post-purchase offers, welcome series, and popup forms with exit-intent and after-signup automation.
Outstanding Features:
- Engage customers and foster loyalty through easy-to-use marketing workflows
- Create personalized email sequences and SMS messages based on each customer’s interaction
- Use high-converting popup templates to convert store visitors into subscribers
- Access mobile-responsive template galleries to create more engaging email campaigns
- Automatically sync with Shopify segments or import your lists with just a few clicks.
4. Tiny Email Marketing
Pricing: Free to install
TinyEmail is an email marketing platform that allows users to create personalized and visually appealing emails that can help drive sales. It uses AI to offer features such as email personalization, abandoned cart and welcome emails, promotions, and newsletters. The platform can easily synchronize store data and purchase information, making it easier to create pre-built segments and add interactive content such as countdown timers and sliders to your emails. With hundreds of email templates available, users can easily send stunning email marketing campaigns.
Outstanding Features:
- Automate your email campaigns by sending Abandoned Cart and Welcome Emails using smart email automation.
- Grow your email list by collecting emails through embedded forms and visually appealing popups.
- Use AI copywriting and hundreds of designer templates to create interactive emails that engage customers.
- Sync store data and personalize emails using AI-assisted segmentation to send relevant and targeted messages.
- Monitor the performance of your email campaigns with real-time reporting, and track sales resulting from your emails.
5. ActiveCampaign Email Marketing
Pricing: $49 – $149/month (14-day free trial)
Enhance your eCommerce business through the power of marketing automation. Connect your entire product catalogue and utilize the built-in Shopify automation to automate revenue-generating tasks such as welcome email nurtures, abandoned cart winback emails, post-purchase product review requests, lead generation emails, and other essential tasks. With the user-friendly email designer, you can easily create professional and personalized emails based on customer shopping behaviours and interests.
Outstanding Features:
- Increase checkouts by automatically triggering abandoned cart email automation
- Convert one-time buyers into repeat customers by utilizing up and cross-sell automation
- Inspire shoppers to make purchases by sending them SMS discounts based on their past purchases.
6. Zagomail Email Marketing
Pricing: $20 – $29/month (14-day free trial)
Zagomail is an email marketing platform designed to assist merchants in utilizing automation to improve their sales. With Zagomail, users have access to various tools to automate their business and increase sales, such as cart and product abandonment emails, automated welcome emails for new subscribers, reactivation automated emails for customers likely to churn, post-purchase emails, win-back emails, cross-sell emails, and reward campaigns for top customers. These are just a few examples of the range of automated email options available through Zagomail.
Outstanding Features:
- Utilize pre-built automation to streamline your email campaigns.
- Implement smart segmentation to better target your audience and improve engagement.
- Increase your audience size through the use of customizable popups and forms.
- Create professional-looking emails with ease using the drag-and-drop editor and customizable templates.
7. CleverReach ‑ Email Marketing
Pricing: Free to install
CleverReach is an email marketing tool that enables the creation of visually appealing newsletters that can be easily sent to Shopify customers. This platform is suitable for users who may be new to email marketing, as it offers a user-friendly interface. Users can insert product information such as descriptions, prices, and images into their emails directly through the CleverReach app. Additionally, each purchase or click can be attached to a recipient as a tag, enabling the creation of personalized and automated offers.
Outstanding Features:
- Use the Drag & Drop Editor to create professional-looking emails even if you’re a beginner.
- Take advantage of these industry-leading deliverability rates to ensure that your emails reach their intended audience.
- Rest easy knowing that the platform is GDPR-compliant and meets the highest security standards.
- Increase your email recipient list by easily inserting these signup forms onto your shop pages.
- Our templates seamlessly integrate with your store design and adjust to various screen sizes.
8. MailerLite Email Automation
Pricing: Free – $10 – $21/month (30-day free trial)
MailerLite is an email marketing platform that provides a user-friendly interface and advanced marketing tools. The platform allows users to design visually appealing newsletters and pop-ups, and to create targeted campaigns using segmentation. Users can also stay connected with their customers and set up automated e-commerce campaigns to promote new products, recover lost sales, and grow their businesses. One of the key benefits of MailerLite is its customizable approach, as users can select a plan based on their specific needs and preferences.
Outstanding Features:
- Seamlessly sync and store your Shopify customer and newsletter subscriber data in MailerLite.
- Save time by importing products directly from your Shopify store to your MailerLite account.
- Automate your messaging and send out targeted emails to customers, including abandoned cart reminders.
- Track revenue and monitor the direct impact of your email campaigns on sales.
- Expand your subscriber list using customized pop-ups and engaging landing pages.
9. AWeber Email By Combidesk
Pricing: $8/month (30-day free trial)
The AWeber subscriber list feature allows for the storage of pertinent customer data. Along with the standard name and email information, this feature also includes storage of address data and customer details such as order quantity and totally spent. This enhanced data storage provides additional options for segmenting customers. Additionally, customer data is synchronized with the AWeber list every 15 minutes, ensuring up-to-date and accurate information.
Outstanding Features:
- Create and send out engaging email newsletters with ease.
- Use the intuitive drag-and-drop editor to customize your emails and make them stand out.
- Automate your email campaigns to save time and improve efficiency.
- Benefit from a fixed pricing model with no additional usage costs.
10. CM Commerce: Email Marketing
Pricing: Free to install
CM Commerce’s email marketing solution integrates user-generated content tools and Shopify data to provide personalized, branded emails that help increase conversions and sales. By automating your email campaigns, you can engage your customers and build trust in your brand. The integration allows for up-to-date customer profiles and list segments to be created, ensuring relevant and timely communication.
Outstanding Features:
- Use abandoned cart emails to decrease cart abandonment and increase revenue.
- Optimize email marketing campaigns by analyzing open and click-through rates.
- Build subscriber lists and send personalized, branded campaigns to engage customers.
FAQs
1. What is the best email marketing app Shopify?
It’s difficult to say which email marketing app is the “best” for Shopify, as different businesses will have different needs and preferences. It’s important to consider factors such as automation workflows, customization options, segmentation tools, and pricing when selecting an email marketing app for Shopify. It may be helpful to research and compare several options before making a decision, and to consider any specific features or integrations that are important to your business. Ultimately, the “best” email marketing app for Shopify will depend on your individual goals and requirements.
2. What are the best free Shopify email marketing apps?
Here are some options to consider, some of which are the best free email marketing app for Shopify free to install, others freemium, and some that offer a free trial:
Freemium apps:
- Flowio Email Marketing, Pop Up: Provides a range of marketing tools such as Pop-up, Email, SMS, and Live Chat that can be integrated automatically to provide a seamless customer experience.
- Avada Email Marketing & SMS: Offers a variety of tools to help merchants convert their visitors and build lasting customer relationships.
- Sendvio: Email Marketing & SMS: Helps increase sales and drive customer loyalty through email and SMS automation, popups, and email campaigns.
- MailerLite Email Automation: Allows users to design visually appealing newsletters and pop-ups, and to create targeted campaigns using segmentation.
Free-trial apps:
- ActiveCampaign Email Marketing: Connects your entire product catalogue and utilizes the built-in Shopify automation to automate revenue-generating tasks.
- Zagomail Email Marketing: Assists merchants in utilizing automation to improve their sales.
- AWeber Email by Combidesk: Allows for the storage of pertinent customer data. Along with the standard name and email information, this feature also includes storage of address data and customer details such as order quantity and totally spent.
Free-to-install apps:
- tiny Email Marketing: Allows users to create personalized and visually appealing emails that can help drive sales.
- CleverReach ‑ Email marketing: Enables the creation of visually appealing newsletters that can be easily sent to Shopify customers.
- CM Commerce: Email Marketing: Integrates user-generated content tools and Shopify data to provide personalized, branded emails that help increase conversions and sales.
Wrapping Up
In conclusion, email marketing is a powerful tool for boosting sales and fostering customer loyalty on Shopify. With the right app, you can automate workflows, create personalized campaigns, and engage customers across multiple channels. We’ve highlighted 10 of the best email marketing apps for Shopify, each with its own unique features and benefits.
Whether you’re a small business just starting out or an established brand looking to scale, there’s an app on this list that can help you achieve your goals. Take the time to explore these options and find the perfect fit for your business. With the right email marketing app, you’ll be well on your way to building lasting relationships with your customers and driving revenue for years to come.
