Developing an eCommerce website design belongs to the responsibility of the software agency. But making an inspiring one is more challenging and requires more effort from both firms and the team of developers.
Anyone would probably go through some websites and be attracted to them at first glance, while others make them leave the sites immediately. Thus, creating inspiration from the design turns out to be challenging even for experienced developers in the eCommerce industry.
If merchants find themselves in the situation above, this article is perfect for them. We will provide businesses with some guidance to create an inspiring online shopping site. Let’s begin!
Different colours on the eCommerce website design can evoke different feelings. Merchants must know how to arrange colours that create a beautiful and balanced design. Using the right colour palette that matches the company’s value or types of products can determine whether customers would stay or leave the site.
For example, pastel is suitable for tranquillity and peace. Flower boutiques or fashion brands for elegant women can apply this colour set to their site.
Meanwhile, a brighter set of colours with red, orange, and yellow creates excitement, positivity, and intensity that seems appropriate for online games.
Educational websites for kids should have a colourful design to keep them engaged in the lesson.
Store owners should depend on the value they want to embrace to choose the right pallet of colours. In this stage, making the wrong decision, like taking the lousy set of colours, can lead the business to failure.
Besides, assigning the right colour to the appropriate page or button on the web is also vital.
The “purchase” button should be made in colours like red or orange as it can quickly get buyers’ attention and generate the need to buy the product. Using colours like grey or white might not sound like a good option as buyers can find it hard to locate where to make the order for good and not purchase it.
The products can be the same across companies regarding eCommerce website design, function, and even quality. Thus, the question remaining is how to maintain a significant market share when providing identical goods.
The tips here work on bringing a meaningful message to your customers through the stories behind the production or the store’s foundation.
It is okay if the company has a funny story about the idea of the product or has gone through several obstacles before reaching success. This could create more impressions on the customers, and this could encourage purchases from them.
Any big brands like Apple, Microsoft, or Alibaba share an inspiring story about their founders. They failed in the initial stages, and their company did not gain much attention from customers or approval from investors during the first phase.
However, their constant effort and intelligence are the qualities that make their products succeed in the market. Thus, customers may purchase the products because of their admiration for the story behind these brands’ success.
Good Reviews From Users
Inspiration can come from past customers. They are sometimes considered a more reliable source of information than the company products’ description.
Having the review section is essential to strengthening the trust in the quality of service the company offers.
Also, merchants should motivate buyers to write feedback after purchasing the product. Awarding discount voucher coupons or membership points with each review made can generate more feedback from purchasers.
Bear in mind that reviews are helpful for future buyers and allow merchants to know what they should improve in the customer service or the products.
Any store would sometimes encounter negative feedback on its site. Is it wise to delete them? It is as if the feedbacks coming from anyone who wants to create a bad image for the store.
However, if the fault lies in business responsibility, merchants should reply to the review through the comment to explain what happened and apologize. For serious issues, staff from the store should contact the customer who was dissatisfied with what they get from the store and fig if there is any way to fix the issue (returning the products, refunding, etc.).
If an offline store needs to invest in a light system and architecture, the online store also has to build an attractive visual of the products’ eCommerce website design.
The only way merchants can imagine the experience of “touching” “feeling” the products is through images. It is crucial to focus on bringing high-resolution images and allowing zoom-in features to make it easier to view the products.
Merchants can hire a professional team of photographers to help them work on visual images of the products.
Learn From Big Brands
Firms should take time to see how a big brand builds and develop their eCommerce store. It is not copying but seeing how they bring the best experience to buyers.
As a visitor, try to figure out what on the websites push you to order a product in the store and see if there is any weakness they can improve.
Firms should work on applying these tips to help them in creating an inspiring eCommerce website design. We understand that it is not easy to complete this task, but a higher level of inspiration can lead to customer satisfaction and eventually increase online sales.
It is not good to wait for the offline store to reopen and regain its revenue before the existence of Covid 19, but it is high time to change the store to the eCommerce platform. Improving the quality of the website is the survival strategy during this challenging time.
We hope that merchants can figure out ways to change their design for the better and attract more customers through our post.