Ecommerce Website Design: Key Elements For A High-Converting Store

Inspiring ECommerce Website Design

Developing an eCommerce website design belongs to the responsibility of the software agency. But making an inspiring one is more challenging and requires more effort from both firms and the team of developers.

Anyone would probably go through some websites and be attracted to them at first glance, while others make them leave the sites immediately. Thus, creating inspiration from the design turns out to be challenging even for experienced developers in the eCommerce industry.

If merchants find themselves in the situation above, this article is perfect for them. We will provide businesses with some guidance to create an inspiring online shopping site. Let’s begin!


Different colours on the eCommerce website design can evoke different feelings. Merchants must know how to arrange colours that create a beautiful and balanced design. Using the right colour palette that matches the company’s value or types of products can determine whether customers would stay or leave the site.

For example, pastel is suitable for tranquillity and peace. Flower boutiques or fashion brands for elegant women can apply this colour set to their sites.
Meanwhile, a brighter set of colours with red, orange, and yellow creates excitement, positivity, and intensity that seems appropriate for online games.

Educational websites for kids should have colorful designs to keep them engaged in the lesson.

Store owners should depend on the value they want to embrace to choose the right pallet of colours. In this stage, making the wrong decision, like taking a lousy set of colours, can lead the business to failure.
Besides, assigning the right colour to the appropriate page or button on the web is also vital.

The “purchase” button should be made in colours like red or orange as it can quickly get buyers’ attention and generate the need to buy the product. Using colours like grey or white might not sound like a good option as buyers can find it hard to locate where to make the order for good and not purchase it.

Meaningful Message

The products can be the same across companies regarding eCommerce website design, function, and even quality. Thus, the question remaining is how to maintain a significant market share when providing identical goods.
The tips here work on bringing a meaningful message to your customers through the stories behind the production or the store’s foundation.

It is okay if the company has a funny story about the idea of the product or has gone through several obstacles before reaching success. This could create more impressions on the customers, and this could encourage purchases from them.

Any big brands like Apple, Microsoft, or Alibaba share an inspiring story about their founders. They failed in the initial stages, and their company did not gain much attention from customers or approval from investors during the first phase.

However, their constant effort and intelligence are the qualities that make their products succeed in the market. Thus, customers may purchase the products because of their admiration for the story behind these brands’ success.

Good Reviews From Users

Inspiration can come from past customers. They are sometimes considered a more reliable source of information than the company products’ descriptions.

Having the review section is essential to strengthening the trust in the quality of service the company offers.

Also, merchants should motivate buyers to write feedback after purchasing the product. Awarding discount voucher coupons or membership points with each review made can generate more feedback from purchasers.

Bear in mind that reviews are helpful for future buyers and allow merchants to know what they should improve in the customer service or the products.
Any store would sometimes encounter negative feedback on its site. Is it wise to delete them? It is as if the feedback coming from anyone who wants to create a bad image for the store.

However, if the fault lies in business responsibility, merchants should reply to the review through the comment to explain what happened and apologize. For serious issues, staff from the store should contact the customer who was dissatisfied with what they get from the store and fig if there is any way to fix the issue (returning the products, refunding, etc.).

High-quality Visuals

High-quality visuals are crucial in eCommerce website design. Since customers cannot physically touch or see the products, it’s important to create an immersive and engaging visual experience that accurately represents the products. This means investing in high-resolution product images that showcase the products from multiple angles and in different lighting conditions. It’s also essential to include zoom-in features that allow customers to see the details of the products up close.

To achieve these high-quality visuals, merchants can hire a professional team of photographers to take product images. This team can work with merchants to capture the products in a way that accurately represents their look and feel. Alternatively, merchants can invest in a product photography setup and take their own product images. Whatever approach merchants take, it’s important to ensure that their images are consistent in style and quality and that they accurately represent the products.

Remember, the visuals on an eCommerce website are often the first impression customers have of the products and the brand. By investing in high-quality visuals, merchants can create a more immersive and engaging shopping experience that drives conversions and builds customer loyalty.

Learn From Big Brands

By studying big brands’ eCommerce stores, you can gain insights into what works and what doesn’t in eCommerce website design. Look at how they showcase their products, how they structure their pages, and how they create a seamless shopping experience for their customers.

As you visit their websites, try to put yourself in the shoes of a potential customer and identify what drives you to make a purchase. Is it compelling product images? The clear and concise product descriptions? The easy-to-navigate menu?

By doing so, you can identify areas where big brands are excelling and see if there are any weaknesses that they can improve upon. This information can then be applied to your own eCommerce website design, helping you create a more inspiring and successful online store. Remember, it’s not about copying big brands, but learning from their successes and failures to inform your own design choices.

Tigren – Your Trusted Ecommerce Website Design Company

When it comes to eCommerce website design, it’s important to choose a reliable and experienced company to help you create a successful online store. That’s where Tigren comes in. With over 10 years of experience in eCommerce website design and development, we have the expertise and knowledge to help merchants create inspiring and effective online stores.

At Tigren, we understand that every business is unique, which is why we take a personalized approach to eCommerce website design. We work closely with our clients to understand their needs, goals, and target audience, and use this information to create a custom eCommerce website that reflects their brand and drives conversions.

Our team of experienced designers and developers has a deep understanding of the latest eCommerce design trends and technologies, allowing us to create cutting-edge and visually appealing eCommerce websites that are optimized for speed, SEO, and conversion.

With Tigren, merchants can rest assured that they are working with a reputable eCommerce website design company that is committed to their success. From design to development and ongoing support, we are dedicated to providing our clients with the highest level of service and expertise. Contact us today to learn how we can help you create an inspiring and successful eCommerce website.

Final Words

Firms should work on applying these tips to help them in creating an inspiring eCommerce website design. We understand that it is not easy to complete this task, but a higher level of inspiration can lead to customer satisfaction and eventually increase online sales.

It is not good to wait for the offline store to reopen and regain its revenue before the existence of Covid 19, but it is high time to change the store to the eCommerce platform. Improving the quality of the website is the survival strategy during this challenging time.

We hope that merchants can figure out ways to change their design for the better and attract more customers through our post.

Read more:

Top 19 Outstanding Full-Service eCommerce Agencies

Leave a Reply

Your email address will not be published. Required fields are marked *