Although the cosmetics industry is very competitive with a lot of brands such as MAC, Maybelline, Lancome, L’oreal Paris, Estee Lauder, Bobbi Brown, there are still a large number of businesses wanting to join this highly potential market. As a result, the demand for developing a cosmetics eCommerce website has experienced a continuous and strong increase in recent years. If you also want to start selling cosmetics online, this article will show you several essential steps to create the website, the foundation of your e-business. Let’s figure out now!
Sephora Cosmetics eCommerce Website
5 Critical Steps To Develop A Cosmetics eCommerce Website
Step 1: Choosing a proper eCommerce platform for your online cosmetics store
When it comes to eCommerce platform, there are a variety of options for you to choose from such as Magento, Shopify, WooCommerce, BigCommerce, 3dCart, Prestashop, Wix, osCommerce. However, depending on the scale of your cosmetics eCommerce website, your expectations, as well as your budget that you can select the most suitable one for your business. Besides, we have analyzed both the advantages and disadvantages of top 30 eCommerce platforms here, which might help you to make a better choice.
From our experience, Magento is always the best eCommerce platform for online stores, regardless of your business scale. If this is the first time you have created a website to sell cosmetics online, and you have a very tight budget, let’s start with Magento Open Source. Otherwise, if you are running a brick-and-mortar store, and now want to expand your business by going eCommerce with a large investment, Magento Commerce might be an ideal selection.
Examples of cosmetics eCommerce websites built on Magento: Sigma, Charlotte Tilbury, Sinsation Cosmetics, Exurbe Cosmetics, and Neom.
Sigma’s Cosmetics eCommerce Website
Charlotte Tilbury’s Cosmetics eCommerce Website
Sinsation Cosmetics eCommerce Website
Exurbe Cosmetics eCommerce Website
Neom’s eCommerce Website
If you want to develop a beautiful cosmetics eCommerce website like the above examples, contact us now to get a free quote and consultation!
Step 2: Looking for a trusted web design company who is expert in your selected platform
Choosing the right eCommerce web design company is a decisive factor for your online business success.
After realizing which platform would be a perfect match for your cosmetics shop, you can narrow down the searching scope to the website development agencies who have strong experience with that platform.
For example, if you decide to opt for Magento, you should seek the “Magento development company/ Magento agency/ Magento web design company” instead of the general “website design and development company”.
By this way, you can save a lot of time and effort in the process of finding a reliable partner.
Since our inception (2012), we have been focusing on delivering excellent Magento website design and development services. Over 6 years, we have implemented thousands of Magento projects and worked with clients worldwide from all sectors. Hope that we will have an opportunity to help you build an awesome cosmetics eCommerce website, a solid foundation for your business success! Don’t hesitate to tell us your request now!
Step 3: Specifying all of the requirements for your cosmetics website design and development
Once you can figure out who will be your partner for your cosmetic website design and development cooperation, it’s time to discuss your project requirements in details.
In general, you have to clarify some requirements related to:
Website design: You have to decide whether to create a unique design from scratch or apply a ready-made beauty and cosmetics theme, whether the web agency will provide the logo and banners or not and so on.
Website functionality: Is there any special feature that you want to have on your cosmetics eCommerce website? If yes, be clear about it when discussing with your agency so they can help you find proper solutions (for example: installing an extension or developing a custom function).
Website payment: It’s necessary to choose which payment gateway for your website from the beginning so the agency can find possible ways to integrate it into your store.
Website shipping: Besides payment, you must take shipping, including shipping methods, shipping carriers and how to calculate shipping costs, into your consideration.
Website hosting: While many agencies can offer both web design development services and hosting service, others can only give you suggestions. That’s why you should ask them about the hosting issue during the discussion.
Estimated time for website development: After understanding all of your requirements, the web development company is responsible to prepare a detailed proposal with estimated time and cost for implementing your project.
Step 4: Negotiating the web development cost with the agency
If the offered price from the website design and development company is in the range of your budget, you can move on quickly with the contract and project schedule.
Otherwise, if it is a little over your budget, you can negotiate the price with the agency to see whether they can give you a discount.
At Tigren, we always offer an affordable price for our website design and development services, which therefore can meet even a tight budget. Don’t hesitate to share with us your project requirements as well as your budget so we can provide the most suitable solutions.
Step 5: Starting the development process & launching your cosmetics eCommerce website
In most cases, the web design company must send you a specific project timeline before starting the development process. Owing to that, you can easily keep track of milestones and control the working progress of the developers.
To create a beauty & makeup website from scratch, it’s necessary for the developers to build a development site and only move all of the data to the live site when you feel satisfied.
However, you still need to make thorough testing on the live site (searching, product add to cart, payment, checkout, customer registration…) to make sure that everything works smoothly.
The process of building a cosmetics eCommerce website can be quite complicated for the store owners. That’s why you should find a good partner – a professional website design and development company to give you the best advice and directions.
With over 6-year experience in eCommerce website development, we will be able to develop an amazing cosmetics website that meets all of your requirements and exceeds your expectations.