Regardless of whether people are using a laptop or a phone, the user mentality always wants to get the essential information fast. Web loading speed is a crucial factor that directly impacts website rankings, SEO results, and user experience. E-commerce websites built on the Magento Website platform, in particular, are not an exception. Sometimes we want to speed up Magento websites but do not know how to do it.
So, how can you effectively enhance download speed when your Magento shop is slow to load? Let’s find out in this article!
Overview: Magento Website
Magento is an open-source application developed in the PHP programming language that allows you to rapidly build an e-commerce website with all of the features you need.
Magento is known as the most well-known e-commerce website management platform globally. Many large companies utilize Magento Website such as Nestle, Lenovo, Nike, Fox Connect, and so on, not to mention medium-sized brands and other small enterprises.
There are currently two versions of Magento:
- Magento Open Source is the free version, previously known as Magento Community Edition or MagentoCE.
- Magento Commerce or MagentoEE are paid versions. The Commerce edition, previously known as the Enterprise edition, includes numerously improved features.
Furthermore, according to data, Magento has a roughly 26% market share in the e-commerce category compared to other platforms. This e-commerce website platform is still attempting and fixing the errors to develop and better fit the demands of online store owners and enterprises.
Tools For Testing The Speed Of Magento Websites
The first thing you should do is evaluating the website’s current speed and compare it to its initial rate before finding the causes and methods for increasing the Magento website’s loading speed. We will then have a better understanding of the problem and will be able to identify the best solution.
As a result, we’ll show you the best accurate website speed and performance testing tools available today.
1. Google PageSpeed Insights
Google PageSpeed Insights is a Google-developed website performance testing tool. This tool will show you your website’s current condition and performance, as well as ways to improve it.
Google will give your website an overall score based on its performance. PageSpeed Insights has provided some advice, including what you should do to speed up your Magento website.
WebPagetest is a free service that assesses the speed of websites worldwide using Internet Explorer, Edge, Chrome, and other browsers.
Its main features are multi-step transaction verification, video recording, and content filtering.
After the test, you’ll be given waterfall charts of resource loading, a page performance optimization test, and recommendations for changes.
GTmetrix’s main characteristics are suitable for the majority of online performance monitoring when dealing with site speed and performance optimization.
It delivers summaries of essential performance data, site monitoring, and site audit capabilities worldwide. Everything is free. Furthermore, GTmetrix will recommend solutions for your Magento website.
You may also run a connection throttling test to observe how the website performs on various speed lines.
Reasons Why Magento Website Runs Slowly
To find a solution, we need to see where the problem is coming from. So the cause of the slow loading Magento website may fall into the following cases:
- The server is not compatible with the configuration.
- The extension is overloaded.
- Caching is not enabled.
- UI content takes up a lot of space.
- The programming of code remains poor.
- Hardware resources are insufficient.
- Platform version that is no longer supported.
- The high quality of images takes up a lot of space.
You can research the status of your Magento website and review the answers we mentioned to find the exact cause.
Best Ways To Make Magento Websites Faster
Depending on the different circumstances and causes, there are suitable solutions. However, there are simple ways that merchants can do it themselves, but there are times when merchants need expert website developers in that area to be able to fix the errors that make Magento websites slow. And some solutions require the cooperation of both merchants and developers.
Therefore, we will go into each section to outline specific solutions to help you choose the most suitable option for your case.
A. Common solutions that merchants can do themselves
1. Optimize images
Image is one of the essential factors to help users better view the product in particular and the brand in general. As a result, high-quality pictures will improve user interaction and website perception.
E-commerce sites built with Magento are no exception. Conversion rates and consumer interest will both benefit from high-quality pictures. However, there is a drawback: high picture quality implies that the image and page load more slowly than usual.
As a result, optimizing pictures will speed up Magento websites while also providing a high-quality image appropriate for the site.
In its Magento Marketplace, Magento also offers some plugins for image compression and resizing. The most effective method is to utilize real-time picture optimization software such as ImageKit.
Across all platforms, ImageKit offers URL-based conversions and picture optimization. Integrating a Magento store with ImageKit takes about 5 minutes.
Moreover, you have the option of compressing your pictures before uploading to the shop with tools like Tinypng or optimizing images in real-time when distributing content with a CDN.
You may also utilize Adobe Photoshop’s ‘Save for Web’ option to reduce the size of your photos.
2. Review and discard unnecessary extensions
You should only add widgets to your Magento website that are necessary for its functionality. Checking extensions and modules for unnecessary attachments will assist improve the Magento website’s loading performance.
To disable modules in your Magento shop, you can follow these steps:
Select “Store” -> “Configuration” -> “Advanced” from the drop-down menu.
After you’ve selected and disabled the modules, click “Save Config” to see how your website’s loading speed has changed.
3. Buy Magento speed optimization extensions
The Magento speed optimization extensions will make your store more Google and user-friendly by improving the code structure. Your website’s performance will instantly increase if you use advanced settings.
4. Remove old products to reduce product databases
The fact that many goods are uploaded and might lead to overload is one of the reasons why the Magento website loads slowly. To solve this problem, you can remove obsolete or out-of-production products to reduce capacity.
This way will allow your shop page to load faster, and customers will be able to focus on current goods rather than scrolling down to see those products.
To get rid of outdated items, take these steps:
Select “Magento Backend Catalog” -> “Manage Products” section -> Delete old products that you want.
5. Buy a one-page or one-step checkout extension
One Step Checkout extensions are designed to improve the checkout experience by providing more apparent signs, ease, and faster data processing. All billing, shipping, payment, and review procedures are provided on a single page, and purchasers are not required to complete one before the other.
With the One Page Checkout extensions, the standard 6-step single-page checkout procedure in the Magento website has been replaced with a new 2-step approach.
This enhancement will make the checkout process easier for buyers and minimize cart abandonment rates. Not only that but eliminating unnecessary payment steps also speed up Magento websites.
6. Select a quick Web Hosting Provider
When trying to enhance Magento speed, choosing a fast and trustworthy web host might be one of the most crucial decisions you’ll make. That web host should have a fast connection, vital security requirements, and timely help in the event of any downtime.
It will be best to avoid low-cost shared hosting since they tend to overburden your server and force you to share resources with hundreds of other users.
ServerPilot is an excellent dashboard option that works with Magento if you are not tech-savvy.
7. Manually update index data
The process of extracting data from a database is known as indexing. Magento needs to update index data that often changes, such as pricing, cart quantity, discounts, and so on.
Magento must compute the price of each product and any values if you do not regularly update index data. It can cause sluggish pricing loading, which leads to cart abandonment, which is a significant problem for e-commerce Magento websites.
To re-index data, you can follow these steps:
Click on “Systems” -> “Index Management” -> “Reindex Data”.
When you click the submit button, the re-indexing will begin.
8. Activate the Flat Catalog
Magento uses the Entity-Attribute-Value (EAV) model to store category data in various tables. Data is kept in a normalized manner in this model.
Because a flat catalog only utilizes one table, it is denormalized and consumes more database capacity.
To activate the flat catalog, you can follow these steps:
- Click on “System” -> “Configuration” -> “Catalog” -> “FrontEnd” from the drop-down menu
- In the “Use Flat Catalog Category” fields, select “Yes”.
This will allow the flat catalog for your Magento store’s categories and items in the admin panel.
B. Popular solutions that need the help of developers
1. Migrate website from Magento 1 to 2 (if the current web is still Magento 1)
Many stages, such as Theme migration, Extension migration, Customization migration, and Data migration, must be discussed between merchants and website developers when migrating websites from Magento 1 to Magento 2. Building a website from scratch on Magento 2 is a serious consideration because it is a platform with entirely new functionality compared to Magento 1.
Suppose you do not want to worry about it too much. In that case, you can look for reliable service providers to migrate Magento 1 to Magento 2, such as Tigren’s Magento 1 to Magento 2 service, which has nine years of Magento development to discuss and install at a reasonable cost.
2. Review and optimize website source code
The primary cause of slow server response time is PHP code and template files. To assist in optimizing Magento websites, you need to review the code and discover areas that cause the site to slow down.
Magento includes a profiler by default. You may either join up for the NewRelic application performance management tool or utilize the third-party plugin Aoe Profiler.
Magento 2 offers an entirely new structure and plenty of other additional features compared to Magento 1. It is significantly quicker than Magento 1 since it supports PHP 7 and comes with an entire page cache by default. Therefore, your website will load faster if you use Magento 2 instead of Magento 1.
This method requires the help of developers who specialize in technology if you are not knowledgeable about website programming.
- Go to “System” -> “Advanced” -> “Developer”.
- Click on “Save Config” after you have done all the steps.
4. Delete Magento logs and unnecessary databases
These database logs can also be used by the e-commerce website you operate on Magento. As the Magento shop stacks up several GB of data over time, its performance will slow down, and the resources allocated will increase consumption.
Therefore, you need to regularly clear these logs and optimize the store to speed up Magento websites.
There are two ways to clean up database logs: one way through Admin Panel and the other through Cloudways Database Manager.
a. Clean Magento logs via Admin Panel
For non-technical shop owners who do not want to interact directly with the Magento database, this easy way is beneficial. You can follow these steps:
- Click on “Stores” -> “Configuration” -> “Advanced” -> “System” section on the left-hand side.
- Select “MySQL Message Queue Cleanup” in the System.
- Set all of these parts to the values: Successful Messages Lifetime, Retry Messages In Progress After, Failed Messages Lifetime, New Messages Lifetime.
- After all of the steps have been done, click on “Save Config”.
b. Clean logs via Cloudways Database Manager.
You may require a developer with MySQL and questions in this method. The procedure is quicker and more helpful than the regular cleaning of Magento logs. You can clean any database you choose and even tables not included in the typical Magento log cleanup function.
To clean Magento logs through Cloudways Database Manager, take these steps:
- Select “Applications” in the Cloudways platform.
- Click on “LAUNCH DATABASE MANAGER” in the “Access Details” field.
- To conduct Magento log table truncation, select all of the tables specified in MySQL Management and click the “Truncate” button.
If you remove log tables, visitor information, or URL data, certain statistical information will be lost. Go on and clear the log if you have no purpose for this type of information. However, you should have a backup in case something goes wrong.
5. Establish Content Delivery Network (CDN)
The Content Delivery Network (CDN) is a web service that hosts resources such as CSS/JS files, pictures, fonts, and other resources outside of your Magento site. Its goal is to provide such files much quicker than your server can. Therefore, it will help to speed up Magento websites.
Magento comes with built-in CDN functionality. Therefore no further extensions are required.
To set up a CDN, you can follow these steps:
MaxCDN, KeyCDN, Amazon CloudFront, and other CDNs are among the options. The developer can help you choose which one is the most suitable for your Magento website.
6. Activate the cache
A cache is a website’s temporary storage space that aids with the retention of specific data kinds. This is a location where frequently used data or procedures are saved for future access.
Its goal is to save time, speed up the website, and decrease the quantity of data that must be processed while using it. Therefore, enabling caching is one of the practical solutions to increase the loading speed of Magento websites.
To enable the cache, you can take the following steps:
- Click on “System” -> “Tools” -> “Cache Management Page”.
- Save the changes after you have all done.
Another approach to enable caching is to use Varnish cache, which is highly recommended. Varnish is unique server software that caches and serves material exceptionally quickly. If you are not technically savvy, you may require a website developer with this method.
To use Varnish cache, you can follow these steps:
For websites using Magento 1:
- Click on “Admin” menu -> “Configuration” -> “Advanced” -> “System”.
- Select to expand the options for External Full Page Cache.
- Choose “Yes” in the Enable External Cache field.
- Choose “Zend full Page Cache” in the External Cache-Control field.
For websites using Magento 2:
- On your server, install Varnish.
- In your Magento website, go to “Stores” -> “System” -> “Full Page Cache”.
- Then in the Caching Application, select “Varnish Cache”.
- At the bottom of that page, you choose “Export VLC For Varnish 4” or “Export VLC For Vanish 5”, which is suitable for your server.
- After uploading Varnish Cache to your server, browse your Magento website, and you will see your Magento website runs faster.
7. Optimizing VPS for Magento
VPS stands for Virtual Private Server. Each VPS is an autonomous, physical-server virtual server system. And so your Magento site will not be too slow and overloaded.
However, while a VPS provides you with additional bandwidth, storage, and total server management, you need to take specific steps to optimize VPS to get the most out of it.
There are several ways to optimize VPS, but you will probably need the help of a developer as these are more about technical expertise.
- Optimize MySQL
MySQL optimization encompasses the structure, size, and contents of a database, as well as a large number of tables. This improves your website’s performance and security.
It also adapts to new functionalities and speeds up read and write work. Updating MySQL necessitates a high level of technical knowledge and is not a simple task, particularly for people without prior experience.
- Optimize Apache
It will take up a lot of space if you only know to install and maintain Apache’s significant functionalities and components. You may gain a lot of performance and download speed by eliminating unneeded features.
- Optimizing content in Cloud VPS
There are several methods to improve the efficiency of your content delivery. Use one of the numerous free online tools that assess web pages for issues and propose changes, such as PageSpeed and WebPageTest.org from Google, to determine the best course of action for your content.
Both of these tools will provide you with extensive and exact speed and performance measurements, as well as recommendations for improving your content and servers.
C. New solutions to speed up Magento websites
Upgrade the current website to a Magento PWA
The technology behind PWA equips it with features that normal Magento sites cannot, such as installation – with just an ‘add-to-home-screen button, full-screen display, push notifications, offline mode, etc.
PWA has also proved its outstanding capability with lightning speed, users can quickly carry out their desired actions without the irritation of waiting for the site to load. And the more users interact with it, the faster it will load. Accelerated speed can encourage users to stay longer on your PWA site and they may buy more as well.
Compared to a native app, PWA is certainly on par, but it has some advantages which business owners can’t neglect. Firstly, it is cheaper to develop, and you only have to build one PWA. On the other hand, for a native app, you may need one for iOS and one for Android to maximize the result. Since you only need to develop the PWA once, it also cuts down the time of creation.
If you want to transform your Magento site to a Magento PWA quickly and in the most efficient way, the key is to find a reliable provider. In the Magento PWA development field, Tigren is a leading provider which you can totally entrust your site with them. Tigren’s PWA integration service guarantees that your site will be optimized with core Magento and PWA features, and with a free support period of 3-12 months, there’s no way you can go wrong with their service.
Which Is The Most Effective Way To Make Magento Website Faster?
This article points out the 3 top solutions to improve a Magento website’s performance. While the first solution is easy to carry out, its effectiveness can’t match the other two – migration to Magento 2 and integrating a PWA theme. And out of all 3 solutions, it’s clear that a Magento PWA promises the best results for a business.
However, each solution may sit perfectly with a business’s goals, so there’s no right or wrong. It is up to you to select the best one for your business. A well-optimized online store gives consumers a quicker browsing experience, which leads to higher engagement and conversion rates.