First of all, I would like to wish you all the peace and joy of the season, my best wishes to your Magento development websites and your customers! Merry Christmas!
According to RetailDive’s report, the holiday 2017 has experienced the strongest growth in customer consumption since 2010.
More specially, the number of e-commerce sales has increased by 16.3% since November.
And you know what?
The online consumption is predicted to be even doubled on this Christmas.
The thing is that…
All Magento stores would take this change to create an awesome sales report at the end of the year. Therefore, there would be a “fierce war” to attract the buyers; if you cannot make your Magento development websites stand out, it will be definitely very hard to compete.
But don’t worry, I will show you 7 simple steps but very effective to attract customers to your Magento development websites and stimulate their buying as well.
Let’s get started!
Step 1: Create undeniable discounts and deals
Providing sale off campaign seems to be an indispensable “weapon” to destroy the customer’s budget. On Christmas holiday, most of Magento development websites will provide 20-50% off all of their products.
However, there are some tips that will help you to conduct sale campaign more effectively.
You must set a limited time for the campaign.
You should apply the highest amount of discount on the item(s) that you want to focus on selling. Although the profit margin will be lower but the total revenue will be raised.
Before the deals officially start, you should show “upcoming deals” to capture customers’ attention.
You should show a countdown timer before the deals start and end to urge the buyers to make the purchases.
Here is the best tool to create and manage deals for your store: Magento 2 Daily Deal Extension.
Step 2: Re-decorate your Magento development websites with eye-catching banners
It’s good idea to bring the festive atmosphere to your Magento stores.
One of the easiest method to do that is to display some X’mas banner – not only to decorate the store but also to show your current promotions.
We highly suggest you to use cozy featured of Christmas holiday like red, green and yellow, following with images of Santa Claus, reindeer, pine tree, snowman, and so on.
Since X’mas is a traditional season, you don’t need to make an exceptional website decoration but bringing a cozy and friendly feeling is enough to satisfy the customers.
Our recommended to tool to create and display banners anywhere in your store is: Magento 2 Banner Slider Extension
Step 3: Create promotion popups to draw more customers’ attention
Sometimes, promotional banners are not enough to draw the customers’ attention, especially when you just show banners on the homepage.
Because of that, it is suggested to combine both banners and popups.
By using this Magento 2 Popup Manager Extension, you can create multiple types of popups at ease, from newsletter popup, login popup, contact form popup, CMS static block to custom popup.
Moreover, you are able to display the popups in any positions and any pages in your Magento development websites.
Step 4: Create interesting Christmas events (Online/ Offline)
Holding online/ offline X’mas events is a great idea to boost sales but not many Magento development websites apply since it requires creativity and effort.
But now it has been easier than ever owing to the Magento 2 Event Calendar Extension.
By using this module, you can create new event, sell event tickets and also display all events in a colorful calendar.
It’s very worth a try!
Step 5: Let the customers find their wanted products easily in your store
Throughout the Chrismas holiday, since there are a lot of stores providing attractive sale off, a buyer might compare the deals and goods from different shops carefully at the same time.
Hence, if you can show them quickly the items that they are looking for, there is a high chance that they will pass your site and move to another one.
In more simple words, you need to equip your Magento development website with a convenient and powerful filter and sorting tool.
If you just use the default tool of Magento, it might take more time to filter and search for favorite items due to repeated page loads.
On the other hand, if you install a support module like Magento 2 Improved Layered Navigation Extension, your navigation menu will be enhanced significantly.
To be particular, the extension offers you with multi-filter with instant Ajax loading. Besides, the visitors can filter your wide range of products based on their brands and rating.
Step 6: Show the buyers the fastest way to go to your physical stores
Although the number of people preferring online shopping has seen an impressive growth in the last few years, there is still a considerable number of customers want buy stuff directly at the store.
Nevertheless, most of these people will search for their wanted items before going to the store.
For this reason, you should provide your customers with the store locator function in order to help them find their nearest store with detailed direction.
You may find a lot of store locator extensions but this Magento 2 Store Locator might be the most simple one to use with reasonable price.
Step 7: Improve customer experience when visiting your store
Just one more step before you might get a numerous volume of sales.
Besides attractive banners, popups and discounts, convenient multi-filter and store locator, you should not make light of customer experience improvement.
It will be the final deciding factors for purchase decisions.
Here, we would like to suggest a free but powerful extension that will help you to finish this step – Free Magento 2 Ajax Suite.
The suite encompasses 4 extensions – Ajax Cart, Ajax Login, Ajax Wishlist and Ajax Compare.
By using these amazing extensions, your customers can easily add their favorite products to cart, wishlist, comparison list and login without reloading the current page.
Remember that a small change in your Magento development website can create a different and generate incredible sales.
So, we have shown you 7 simple steps to accelerate sales for your Magento development website on the Christmas holiday. Hope that you will have an awesome season!
It’s not finished yet…
Last but not least, we want to say that all of the mentioned methods are not only effective for the X’mas but also for any seasons of the year. In addition, offering discounts and deals are just short-term strategies; you will need to concern about building the relationship with the customers in the long-term. Here, we would like to suggest the modern technology – Magento Progressive Web App. By applying PWA, it’s easy to earn a place on the shoppers’ homescreen – to remind them to visit your store more often. Find more about this free extension here.