Magento 2 Progressive Web Apps is a must-have for Magento stores that want to update modern technology and catch up with the new trend to deliver the best experience to their customers. More specifically, this is an amazing combination of the web’s pros and native app’s strengths plus some unique features so as to create a better one.
With Progressive Web Apps for Magento 2, shoppers will experience fast page loading, full-screen mode, push notifications, and especially the offline mode.
However, besides an array of advantages, PWA for Magento also has some disadvantages. Let’s discover what they are and decide whether we should use this new technology or not.
Advantages Of Magento 2 Progressive Web Apps
1. “5-second Installation”
You can read from many sources that no installation is required to acquire PWAs, but it’s not true. The customers still need to spend a few seconds installing the PWA and adding it to their home screen for easy access anytime. However, compared to native app installation, it’s much faster.
2. No need for updates
Actually, Magento 2 Progressive Web Apps are still web pages. Therefore, you don’t have to go to an app store to update it periodically and reinstall but refresh to get the latest PWA versions.
3. Instant loading
Owing to Service Worker technology, PWA is loaded extremely fast so that you even don’t see the page load. It runs quickly and smoothly.
4. Shortcut on the home screen
When the customers visit your site, they will be invited to add the PWAs to their home screen with one tap. Due to its presence on the home screen, it wisely reminds users to return to your app.
5. Effective tool for promotion
Thanks to the push notifications feature, it’s easy to notify your customers of news and promotions. According to several surveys, the open rates of push notification are even more feasible than that of email marketing.
6. Low on data usage
Undoubtedly, Magento 2 Progressive Web Apps occupy less space and resources on the devices than native apps. Therefore, it contributes to prolonging the battery life and functioning under low bandwidth as well.
7. Responsive design
The Magento PWAs can fit and present nicely in all kinds of devices, from smartphones, tablets, and laptops.
8. App-like experience
Overall, the Magento 2 Progressive Web Apps deliver a rather similar “look and feel” to using a native app. The PWAs require minimal page refreshes as well as offer smooth scrolling, navigations, animations, etc.
9. Low development cost
It takes less time, money, and effort to build Progressive Web Apps than to create native apps, thanks to PWA’s cross-platform ability.
10. Great for SEO
Unlike native apps, PWA is good for SEO. Each PWA will go with a specific URL, and you can easily share it anywhere. Moreover, since PWAs bring a better experience for users, it would help to increase user session length, decrease the bounce rate and enhance organic traffic significantly.
11. Ensured Security
To convert your current website to Progressive Web Apps, your site needs to have an SSL or TLS certificate installed on your web server in order to prevent snooping and ensure your content hasn’t been tampered with.
12. No App Store Required
Users don’t need to go app store for either installation or updates. For developers, they can cut time for app submitting and approval. As a result, the PWA can be released at any time and in any form.
13. No network is fine
It’s real! One of the most special features of the PWAs is the ability to work without an internet connection. Why? The Service Workers will cache the information when the device is online and therefore are able to display it at any time, even when the connection is uncertain or vanished.
Disadvantages Of Progressive Web Apps For Magento 2
1. Not all browsers are fully supported
Magento Progressive Web Apps have just been supported by Chrome, Opera, Safari, Internet Explorer, Edge, and Firefox. However, some features are not available in Safari. For example, there is no “add to home screen” popup and users must add the app to their mobile manually.
2. Not all devices are supported
While the native apps support different hardware components like the camera, GPS, and fingerprint scanner, it is impossible for PWAs now.
3. Any store submission is more complicated
This is both the pro and con of Progressive Web Application. Besides traffic from the mobile web, the app store is also a potential source of traffic. It’s better to not only allow the customers to install PWA in browsers but also in app distribution stores.
Should We Use Magento 2 PWAs?
As you can see, it’s obvious that there are huge benefits when using the Magento 2 Progressive Web Apps, from easy installation, fast loading page, low data usage to the low development cost, and so on. At the same time, there are several weak points such as limited browsers, devices supported, and unavailability in the central download store.
However, it is predicted that those constraints will soon be tackled in the near future. All things considered, it’s still a good idea to apply this modern technology to your site in order to deliver a fresh experience to your customers.
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