What is Magento 2 Progressive Web App?
Magento 2 Progressive Web App is a must-have extension for Magento stores who want to update the modern technology, catch up with the new trend in order to deliver the best experience to their customers. More specifically, this is an amazing combination of web’s pros and native app’s strengths plus some unique features so as to create a better one.
By using the Progressive Web Apps extension for Magento 2, the shoppers will experience fast page loading, full-screen mode, push notifications and especially the offline mode. However, besides an array of advantages PWA for Magento also has some disadvantages. Let’s discover what they are and decide whether we should use this new technology or not.
Advantages and Disadvantages of Magento 2 Progressive Web Apps
| 1. “5-second Installation”:
You can read from many sources that there is no installation required to acquire PWAs but it’s not true. The customers still need to spend a few seconds to install the PWA and add it to their homescreen for easy access anytime. However, compared to native app installation it’s much faster, right?
| 1. Several browsers are not supported:
Up to now, the Progressive Web Apps has just been supported by Chrome, Opera and Samsung’s Android browser. In the near future, other browsers like Safari, Internet Explorer and Edge might support this new technology but we cannot know when exactly.
| 2. No need of updates:
Actually, Magento 2 Progressive Web Apps are still web pages. Therefore, you don’t have to go to an app store to update it periodically and reinstall but refresh to get the latest PWA versions.
| 2. Limited on Android devices:
Not all devices support the entire PWA functionality. For instance, we cannot send notifications or prompt customers to create a shortcut on the homescreen of iOS devices.
| 3. Instant loading:
Owing to Service Worker technology, PWA is loaded extremely fast so that you even don’t see the page load. It run quickly and smoothly.
| 3. Not all devices are supported:
While the native apps support different hardware components like camera, GPS and fingerprint scanner, it is impossible for PWAs.
| 4. Shortcut on the homescreen:
When the customers visit your site, they will be invited to add the PWAs to their homescreen with one single tap. Due to presence on the homescreen, it wisely reminds users to return to your app.
| 4. Not available in any download store:
This is both pro and con of Progressive Web Application. Besides traffic from mobile web, app store is also a potential source of traffic. It’s better to not only allow the customers to install PWA in browsers but also in download stores.
| 5. Effective tool for promotion:
Thanks to push notifications feature, it’s easy to notify your customers of news and promotions. According to several surveys, the open rates of push notification are even more feasible than that of email marketing.
| 6. Low on data usage:
Undoubtedly, Magento 2 Progressive Web Apps occupy less space and resource on the devices than native apps. Therefore, it contributes to prolonging the battery life and functioning under low bandwidth as well.
| 7. Responsive design:
The PWAs are able to fit and present nicely in all kinds of devices, from smartphone, tablets to laptops.
| 8. App-like experience:
Overall, the Magento 2 Progressive Web Apps deliver rather similar “look and feel” to using a
| 9. No network is fine:
It’s real! One of the most special features of the PWAs is the ability to work without an internet connection. Why? The Service Workers will cache the information when the device is online and therefore are able to display it at any time even when the connection is uncertain or vanished.
| 10. Great for SEO:
Unlike the native apps, each PWA will go with a specific URL and you can easily share it anywhere. Moreover, since PWAs bring better experience for users, it would help to increase user session length, decrease bounce rate and enhance traffic significantly.
| 11. Ensured Security:
To convert your current website to Progressive Web Apps, your site needs to have an SSL or TLS certificate installed on your web server in order to prevent snooping and ensure your content hasn’t been tampered with.
| 12. No App Store Required:
For users, they don’t need to go app store for either installation or updates. For developers, they can cut time for app submitting and approval. As a result, the PWA can be released any time and in any form.
| 13. Low development cost:
It takes less time, money and effort to build Progressive Web Apps than to create native apps thanks to PWA’s cross-platform ability.
| 14. High portability:
Unlike native apps or hybrid apps, Progressive Web Apps don’t force you to change both of your deployment and packaging model.
| 15. Low friction:
Since PWA is a web based product, you don’t have to open the web page and the app separately. This can be done by just one click on the board.
Should we use Magento 2 PWAs?
As you can see, it’s obvious that there are huge benefits when using the Magento 2 Progressive Web Apps from easy installation, fast loading page, low data usage to low development cost, and so on. At the same time, there are several weak points such as limited browsers, devices supported and unavailability in central download store.
However, it is predicted that those constraints will soon be tackled in the near future. All things considered, it’s still a good idea to apply this modern technology to your site in order to deliver fresh experience to your customers.
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