Magento migration has brought enormous benefits to merchants. However, if Magento website upgrading is not done correctly, store owners can rebuild the SEO and content for their online store from the beginning. This task would require too much effort, and it is not worth it for firms to invest their time. This post will provide useful tips to avoid the undesired decrease in SEO and Google ranking during and after Magento Migration.
1. Choose The Right Time To Migrate To Magento 2
The perfect time for Magento migration is when the site traffic and the number of orders are the lowest. Merchants must remember to avoid the peak sales time or when the number of website viewers is high.
The high web traffic could result in lagging, site downtime. And more seriously, the customers could not complete the order or view the page.
If the merchants don’t know this migration process caused the problem, they might consider a poor connection.
Another crucial thing is that Magento migration should not be done during the peak season of sales. It depends on the type of businesses, the products they sell to determine the peak season.
Most firms have their peak sales season in the holiday season, like Christmas, New Year Eve, etc. Customers often purchase a lot of goods during these points in time.
Merchants will not expect to miss this opportunity to make such a large profit. For customers, not having an excellent online shopping experience can also decrease their brand trust and unwillingness to return to the site in the future.
2. Make The URLs SEO Friendly
Magento migration is also a good time for store owners to optimize their URLs. A tip here is to add keywords to the URL to help increase the SEO value and the ranking. For customers, they can also understand the content of the website better by a keyword-rich URL.
Another way to keep the SEO and Google ranking of the site unchanged is to create an SEO-friendly URL. To do this, merchants need to follow the two key steps:
Ensure that 301 redirects have been mapped correctly
Firms can choose to redirect URLs in Magento 2 migration to maintain the old website’s SEO value. All data from the pages on the Magento 1 site need to be migrated to Magento 2.
It is essential to do the 301 mappings correctly. Even though SEO is not something you bother, it can cause 404 errors when customers click the old URL. Buyers would not try to find the new Magento website’s address but could buy products from a different provider. Thus, merchants might lose both sales and customers.
Try to keep SEO and content changes to the minimum
Keeping the new online store’s content consistent with the old website is a great way to avoid unwanted website traffic drop. It is also crucial for the business to have other SEO elements like keywords, titles, descriptions to stay similar.
If merchants want to make any changes, try to make small steps first. Thus, it helps the ranking not to be heavily affected.
For customers who used the Magento 1 website, some considerable online content changes would make them feel less engaged when visiting the site.
Therefore, it is best to limit the changes in content for M2M. Customers can easily keep updated with the content they have been familiar with when surfing the Magento 1 site.
It’s undeniable that Google ranking and SEO traffic drop is the thing that makes merchants postpone migrating. This has a direct effect on brand popularity and sales.
However, there are many ways that can make the relationship between Magento migration and SEO become positive.
It is essential to avoid peak time when the website traffic is high. Plus, the peak season of sales is like during holidays. It is not an ideal time to convert to Magento 2, and it might cause stores to lose a large number of customers and online orders.
Additionally, if the new eCommerce website changes the URL, owners must use the redirect to pass data to the latest Magento 2 site. With this method, the ranking of the new site could be kept.
Also, changing the URL to the one with more keywords is essential to boost the site traffic and ranking.
If the above information seems a little overwhelming for firms to understand, they can rely on trusted Magento migration service providers for advice and support. They have years of experience and knowledge to help the online store retain traffic and SEO value!