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Magento Vs Wix: Which Should We Choose In 2019?

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When it comes to the e-commerce platform, there are plenty of options for the merchants to choose from. However, Magento and Wix might be the most common names that the store owners think about. Both of them bring about tremendous benefits for the users, but in different ways. Today, we would like to put these two platforms on a scale, compare them on different angles to figure out which is the truly incredible solution for online businesses. The Magento vs Wix battle now begins!

What is Magento?

magento vs wixUp to now, Magento has become one of the most prevalent e-commerce platforms to start an online business. Being a part of Adobe Experience Cloud and written on PHP, this platform is very powerful, highly flexible, and easy to customize for different needs of the merchants.

It’s true to say that Magento can bring about almost everything you expect for a successful B2B or B2C e-commerce website development.

The Adobe acquisition in 2018 had even made Magento more vigorous than ever.

adobe magento acquisition

What is Wix?

wix vs magentoWhile Magento might be the leader in terms of the e-commerce platform, Wix by far has recognized as one of the most outstanding and potential website builders in recent years. It was developed by an Israeli company – Ltd.

Owing to its dynamic drag-and-drop tools, Wix makes the e-commerce website development process much easier for everyone (included both professionals and nonprofessionals) and requires less time to release.

Different from Magento (focusing only on delivering e-commerce solutions), Wix gives you the capability to develop various kinds of the website such as business, online store, photography, music, designer, events, blog, portfolio and CV, and so on.

wix ecommerce

Magento vs Wix: History 

In the previous blog post, we introduced you the long history of Magento, from 2007 to 2018. It’s not for easy for Magento to get its position today on the e-commerce industry but a long journey of continuous effort and innovation. During that period of time, Magento held a lot of events (named Meet Magento) and spread its reputation around the world (in the US, UK, India, Greece, Singapore, Thailand, Germany, Poland, Japan, etc.).

magento historyHistory of Magento

Wix is founded one year ahead of Magento. Here are some highlights in Wix history from 2006:

  • Established in 2006 by three Israeli programmers – Abrahami brothers and Giora Kaplan
  • In 2007, releasing the beta version based on Adobe Flash
  • In 2010, Wix users were 3.5 million users, which increased by an incredible 5 million in 2011
  • In 2012, replacing Adobe Flash by HTML5 site builder
  • Wix reached 34 million users in 2013 and 50 million one year later
  • In 2013, Wix had an initial public offering (IPO) on the American stock market (NASDAQ), attracting $127 million from the investors
  • In 2014, Wix acquired Appixia, an Israeli startup specialized on native mobile commerce app development, and OpenRest, famous for restaurants’ online ordering systems 
  • In 2017, Wix announced its acquisition of DeviantArt for $36 million

wix history

History of Wix


Magento vs Wix: Solutions

Magento: Now Magento provides us with two editions – Magento Open Source, formerly Magento Community (free edition) and Magento Commerce, formerly Magento Enterprise (annually paid edition).

compare magento and wixMagento Open Source

magento ecommerce platform

Magento Commerce

Wix: Some people think that they can start e-commerce with Wix at no cost, is that right? It’s true that Wix allows us to build free websites using its drag-and-drop tools. However, the free pricing is applied for only certain kinds of websites. To develop an e-commerce website, you must subscribe to a Wix Premium Plan (among Super Store, VIP Store, Unlimited Store, and Basic Store plan), which costs from $16.16 to $39.91 on a monthly basis.

Magento vs Wix: Popularity

Obviously, both Magento and Wix are very popular platforms for e-commerce development. However, to have a deeper insight into these platforms, we got some data about the current number of Magento and Wix websites from
number of Magento websites

As you can see:

  • Magento: 215,425 total live sites & 305,541 additional website redirects (more than 80 thousand stores in the US), and approximately 1,5% are websites with over 1 million revenue (14,727).
  • Wix: 3,076,563 total live sites & 10,059 additional website redirects (more than 19 thousand websites in the US),  and approximately 0,6% are websites with over 1 million revenue (5,667).

number of wix websites
It would be a big mistake if we depend only on the above statistics to compare the popularity of Wix and Magento.

As we mentioned before, while Magento emphasizes offering e-commerce solutions, Wix delivers a wide range of website types. That’s why the number of Wix websites are significantly greater than that of Magento. Moreover, it’s hard to make a comparison between the number of e-commerce stores empowered by Magento vs Wix. For Magento, probably 90% of its total live sites are e-commerce but for Wix, it perhaps makes up less than 10%, just our guess.
is magento better than wix
Magento vs Wix Comparison Regards Geography (according to SimilarTech)


Examples Of Magento & Wix Websites

When it comes to Magento e-commerce websites, there are some big names such as Nike, Ford, Fox Connect, Vizio, Olympus, Rebecca Minkoff, Christian Louboutin, Fiji Water, The North Face, and so on. In another blog post, we listed some examples of Magento 2 websites that have an attractive design, you should have a look!

examples of magento websites

Christian Louboutin’s Magento Website

In comparison, most of the Wix website owners are small to medium companies, for example, Monica Pack Pilates, Brown Owl Creative, Linda Franzosi, Leandro Pedretti, Jellyfish & Co, Adam McCain, Sonja van Duelmen, and Natalie Latinsky to name as a few.

examples of wix websitesVintique’s Wix Website



1. Ease of Setup and Use

The first Magento vs Wix battle is about ease of setup and use from different perspectives of the users.

Magento eCommerce review

For the developers, it takes just a few minutes to install Magento package on a new site. However, the time to complete a Magento website development might take a long time, from 1 to 5 months, depending on the complication level of the initial requirements.

Apart from it, since the developers are familiar with technical terms, they can easily navigate to any sections on the Magento backend (the management board of Magento)* for configuration.

(* Each Magento website has two parts: front-end, where the customers can access, and back-end, where the store owners can monitor their stores.)

On the other hand, from the perspective of the merchants (without technical knowledge), it’s impossible for them to build a Magento website yourself. What they can do is selecting a theme (website design) and listing all of the functionalities on the site that they want, and then the coders will turn those to reality.

Regards the website management on the backend, the store owners will need to spend their time learning Magento user guides to understand the structure of the admin panel, how to configure the store, and take advantage of all powerful features of this platform. It might quite difficult at first but after 1-2 weeks, most of the merchants can know what they can do and how to do that with their stores. Gradually, they even might “fall in love” with the professional, intelligent and high-tech of the Magento backend.

magento 2 demo

Magento 2 frontend (default demo)

magento 2.3 demo

Magento 2 backend (default demo)

Wix eCommerce review

One of the most vital factors that make Wix eCommerce website development as high in demand as today is due to its ease of use and fast to set up. While it requires a certain level of technical background to be able to develop a Magento website, you don’t need to know anything of code to go online with Wix.

Wix is immensely easy to use, it might take just several hours for you to be familiar with this website builder interface and settings. There is no need to download and install the software since all manipulations can be carried out directly on your web browser.

To start creating a Wix eCommerce website, you must sign in (via Facebook or Google account), select a template in Wix library and get started.

Nonetheless, some users complained that utilizing and setting up Wix’s available templates are not as easy as it looks. In the beginning, “playing” with the theme brings a lot of fun, like the first time a kid has a chance to draw in Paint on his computer. If that kid is good at drawing, he will be more and more interested in using the software, but after many times trying without creating a beautiful picture, he might be likely to quit. Similarly, although Wix is much less complex than Magento if the store owners don’t have an artistic instinct, their Wix website can be… a mess.

Also, it’s worth noting that since your Wix website is set up on the web browser, you will need a stable Internet connection. Otherwise, you might lose your setups when the connection fails.

Moreover, if there are too many components on the site, it will no longer easy and fast to move the subjects to make a change in the design (lagged and stagnant status).

wix ecommerce review
Wix Template Settings Demo

So, Magento vs Wix – which is the winner in terms of Ease of Setup and Use?

From the above analytics, Wix might defeat Magento by its highly user-friendly at the beginning. However, in the long-term, Magento seems to be a more stable and reliable platform.


2. Available Themes & Templates

The second battle of Magento vs Wix is about their “quantity and quality” of the themes and templates.


Although Magento does not provide us with an official bank of themes, we can easily find thousands of templates (both free and paid) from the theme market/ providers like Themeforest, Magento Marketplace, TemplateMonster, CreativeMarket, ArgentoTheme, UberTheme, VenusTheme, and so on.

There are a wide range of the theme categories for you to choose from such as fashion, technology, health, beauty, entertainment, sports, electronics, shopping mall, etc.

In the previous blog post, we also listed Top 100 Magento Responsive Themes For Free Download you should have a look.

download magento themes
Magento Themes On Themeforest


Wix advertised that they offer over 500 free designer-made website templates; notwithstanding, just one-fifth of them can be used for eCommerce stores. Compared to thousands of Magento themes, this number is too small.

The only plus of Wix templates is the attractive design for different types of product, from Fashion, Jewelry, Art, Home Decor, Food, Sports, Electronics to Pets, and so on.

wix design templates
Since we only evaluate Wix and Magento from the e-commerce perspective, Magento absolutely wins in the Magento vs Wix Theme battle.

3. Number of Apps/ Extensions


After setting up your Magento store, if you want to add more advanced features or improve the site performance, let’s find some proper extensions.

There are more than 4,500 modules on Magento Marketplace (both free and paid), in different categories including Accounting & Finance, Marketing, Content & Customization, Customer Support, Payments & Security, Reporting & Analytics, Sales, Shipping & Fulfillment, and Site Optimization.

Although those plugins are not developed by Magento officials, they all had to experience strict censorship and code standard testing to get a place on the list.

which is the best ecommerce platformMagento Marketplace

Besides Magento Marketplace, you can find quality extensions from reliable Magento extension providers such as Tigren, Amasty, Aheadworks, Mirasvit.

In case that none of the existing Magento extensions can fully meet all your requests, just find a trusted Magento developer and ask for a custom module development.


Up to now, Wix has offered 250+ apps in their market (both free and premium), which can be installed on the stores with ease. Unlike Magento, you are not allowed to install any third-party extensions, just Wix’s.

Moreover, it seems impossible to either customize the available apps or build a custom one for your Wix eCommerce store.

wix app marketWix App Market

It’s clear that Magento totally outweighs Wix when discussing the number of available apps/ extensions as well as the ability to add/ develop custom ones on the e-commerce store.

4. Short-term & Long-term Cost

The cost of developing an eCommerce website is definitely a fundamental matter for the online businesses. Let’s figure out how much does it cost to build a Magento vs Wix website…


As mentioned in the previous part, you can opt to Magento Open Source (free edition) or Magento Commerce (premium edition).

From our experience, if you possess a small to medium eCommerce store, there is no need to use Magento Commerce edition, the Magento Open Source is already “too good to be true”.

Therefore, what costs you the most might be the fee of hiring the Magento developers to develop your store. In fact, the price range of Magento web development is very large. To know how to estimate the Magento pricing yourself, read our guide here or contact us to get a detailed quote at no cost.

Besides, you might have to invest a certain amount of money in buying the theme and hosting service.

On the flip side, if your Magento e-commerce store has a large scale with a huge number of SKUs, you might take Magento Commerce into consideration. Here is the cost of acquiring this edition:

magento commerce pricing


There are four Premium plans for whom is going to develop a Wix eCommerce store, ranging from $16.16 to $39.91 per month. Besides the cost of the subscription to a plan, you might also have to pay for designers to give you an appealing website storefront.

wix pricingIn the short-term, undoubtedly Magento development is more costly than Wix development. Hence, going with Wix sounds more reasonable for start-ups or small e-commerce businesses.

However, it does not mean that developing a Magento website is not affordable. Assumed that you have a very limited budget, hiring an Asian Magento agency (in Vietnam, Thailand, Singapore, India…) might be an ideal option. On average, you will be charged from $2,500 to $5,000 to achieve a Magento website.

5. E-commerce Features

The most crucial thing to evaluate the quality of an eCommerce platform is its functionalities/ features. Let’s see what Magento and Wix bring on the table:


There must be some reasons for the high acquisition price of Magento e-commerce development, and we guess that they are due to all of the awesome eCommerce features of this platform.

There is a very long list of Magento features, providing everything you need for an e-commerce store. Here are the highlights:

Promotions & Pricing

Catalog Management

Catalog Browsing

Product Browsing

Payments & Checkout

Site & Content Management

Order Management

Customer Service

 Customer Loyalty

Customer Accounts

Support for Global Sites

Search Engine Optimization

Analytics and Reporting

Architecture and Security

Layout and Theming

Performance and Scalability

Cloud Offering

magento features


We can find a list of Wix eCommerce features that are fewer but quite similar to Magento’s; however, most of them are very basic.

  • Product & catalog management
  • Order management
  • Customer management
  • Marketing tools
  • Payment & shipping
  • Tracking & analytics
  • Tax
  • SEO

In comparison, both Magento and Wix provide useful functionalities to start an e-commerce business. On the surface, there are many similarities in their lists of eCommerce features. But in fact, Wix covers only basic features while Magento will furnish your store with not only basic but advanced ones by default.

6. Supported Languages & Currencies

Nowadays, there is a considerable increase in the number of global e-commerce stores, who need to develop a site with multiple currencies and languages.

For Magento, it’s easy to set up a multi-currency or multi-language website. However, it’s worth noting that you will need to install a language pack to translate your site automatically to different languages.

For Wix, you have the same ability to select more than one language for your site, but unfortunately, you can select only one currency.

set up multi currencies in wix

7. Payment & Shipping Integration

Wix allows you to integrate with multiple payment gateways such as Stripe, PayPal, Square, Wirecard, 2Checkout, Moolah, Braintree, WorldPay, eWay, Fat Zebra, PagSeguro, Yandex, Leumi Card, and so on.

By default, Magento is integrated with several popular payment gateways namely PayPal, Braintree, Authorize.not, CyberSource and WorldPay. Also, it offers some payment methods such as COD, bank transfer, purchase order, check/money order. If you want to connect to another payment gateway beyond the list (e.g.: Stripe), you will need to install a module (e.g.: Stripe and Magento integration extension).

8. SEO & Marketing

Let’s move on to Magento vs Wix comparison in terms of SEO and Marketing capability.


Magento provides us with a very powerful SEO and Marketing tool. Here are the outstanding related features:

Promotions and Pricing

  • Set promotional pricing for specific stores, categories, customer segments, or products
  • Create flexible coupons for specific stores, customer segments, time periods, products, and categories
  • Export coupon codes for offline distribution, email, newsletters, and more
  • Track and report coupon usage

Search Engine Optimization

  • Automatically generate a Google sitemap
  • Create search engine friendly URLs
  • Set meta keywords, meta title, and meta description
  • Integrated Google Analytics and Google Adwords


Wix also offers some interesting marketing tools, for instance:

  • Get found on Google
  • Email marketing
  • Social posts
  • Marketing integrations
  • Automation
  • Coupons
  • Video makers

Nonetheless, when we dig deeper into these marketing functions, we can see a significant difference between Magento’s and Wix’s. Let’s take the Coupon code feature for example:

wix marketing tools

Wix Promotion Setup

As you can see, the Coupon function of Wix is very basic, you just need to set a code, label the coupon, set discount amount, select the target of customers, set time for applying the coupon and limited times of coupon usages.

On the contrary, you can do considerably more than that with Magento. It allows you to set discount rule for each product/ catalog or shopping cart. For example, in a Cart Price Rule, you will be able to:

  • Set the rule name & description
  • Select the customer grouped that the rule is applied for
  • Set a specific coupon code or use the auto-generation function
  • Set number of uses per coupon/ customer
  • Set time for validated coupon
  • Set priority for the coupon (to deal with the case of multiple coupons)
  • Set specific conditions of the shopping cart to use the coupon (e.g.: price/ quantity/ row total in the cart, product category…)

Therefore, assumed that you wanted to give your customers 10% off when they spend over $100 on the store, Magento can help you to do that with ease, while Wix cannot. It also means that Magento wins in Magento vs Wix Marketing Tools Battle.

magento promotionsMagento Promotion Setup


9. Customer Support

Both Magento and Wix are highly evaluated in terms of customer support. Their Help Centers provide a strong knowledge base to help the users find the answers yourself. In case that the knowledge base cannot help, the users can create a ticket/ contact Magento/ Wix officials for assistance.


magento supportMagento Help Center



wix supportWix Help Center

10. Scalability

It goes without saying that the scalability is one of the most vital factors when selecting an appropriate ecommerce platform but often being overlooked by the merchants.

Even when you start “small”, you still need a scalable platform to help you expand your business in the future.

In Magento, especially Magento 2, almost everything can be scaled up or down (e.g.: number of products, categories, attributes, users, extensions, etc.) without any problems. As a result, it can satisfy the needs of all e-commerce stores, from the startups to the large ones.


wix vs magento scalability
Inversely, since Wix eCommerce does not allow you to access the code of your site, its scalability is limited. In our opinion, Wix was not designed with the aim of serving large stores that need to sell in bulk.

Once again, Magento defeats Wix when it comes to the scalability.


All things considered, both Magento and Wix have certain pros and cons. Wix is no doubt cheaper to acquire and easier for the store owners to use, but its e-commerce features, flexibility, and scalability are very limited. On the flip side, there is a cost and ease of use barrier when going with Magento at the beginning; but in the long-term, it might be the most powerful and unbeatable e-commerce platform.

From our point of view, a business success must be attained not only in the short-term but also in the long-term. Therefore, if we were you, we would opt to Magento e-commerce website development after Magento vs Wix comparison. So, how is your decision?

Last but not least, we can send you a free quote of Magento development if you want, just send us your request!

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April LeeMagento Vs Wix: Which Should We Choose In 2019?

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