What Is Progressive Web App For Magento?
The Progressive Web App has been one of the hottest technologies in recent years. It’s a great combination of mobile webs and mobile apps to enhance the customer experience. Some experts even predicted that PWA could replace the mobile app shortly. PWA deliver an app-like experience while requiring much lower development cost. This post will help to understand what Progressive Web App for Magento is and how it benefits Magento e-commerce stores.
If you want to implement Progressive Web App, you cannot miss Tigren’s Magento 2 PWA Theme, a breakthrough to transform Magento websites to PWAs with minimum time and effort.
Why Do We Love Progressive Web App For Magento?
1. Magento PWA can cover the gap between Mobile Web and Mobile App
There are some truths that you should know:
Low data Needed
First, it’s undeniable that the number of customers using mobile apps has increased significantly in the last decade. However, it’s still far from the vast number of people accessing the mobile webs via different browsers.
More than 50% of buyers are not willing to download mobile apps from the app stores. Only a small number of shoppers, who have regular purchases or have a special interest in the brands, prefer using a mobile app to visiting traditional websites.
Secondly, although using mobile webs can gain a more significant amount of traffic, it’s difficult for the store owner to enhance their customer experience.
Compared to the native apps, the webs have many limitations such as slower page load, no push notifications, no icon on the home screen, and so on.
As you can see, both Magento Mobile Webs and Mobile Apps have some disadvantages; fortunately, now we have Magento Progressive Web App – a modern technology that can tackle all of these shortcomings.
Similar to the websites, the Progressive Web App for Magento can easily approach the buyers. Once the customers visit the website, they will immediately be invited to receive notifications and create a PWA shortcut on their home screen. After a few seconds, the users will have the PWA installed on their mobile devices and can access it anytime with ease.
More importantly, the Progressive Web App for Magento can deliver a great app-like experience, an impossible web app task. Specifically, by using the Magento PWA, the customers can experience full-screen mode, fast page load, push notifications, add to the home screen, and offline function (ability to work without network connection).
In this way, the users don’t have to put any effort into searching the app on a central download store, downloading, and installing the app in at least 5 minutes. As a result, it will raise customers’ willingness to use new technology.
2. Magento PWA is easy to install and update
As we have mentioned, it only takes about 2 to 3 seconds for the visitors to install the Magento PWA. Besides, it’s much more convenient to get the latest version of the progressive web app.
For Magento mobile apps, when the users receive an update notification, they have to open the app store, download the new version, and then install it again. On the contrary, they just need to “refresh” the page to get the latest version of PWA.
3. Magento Progressive Web App is good for SEO
The Progressive Web App for Magento is still running on the browsers, so it still has a link (URL) that can be shared anywhere to support search engine optimizations (e.g., https://pwa-app.tigren.com).
Consequently, it might be more comfortable for the Magento store owners to promote their PWA than advertise a mobile app. As you might know, there has been no official rank for the app up to now.
4. Offline mode
This is one of the unique features of the Progressive Web App for Magento. It would be instrumental in case the customers are under low or absent network conditions.
To be more specific, the users access any pages in the PWA as long as they have visited before, whereas a network is a must once you open the mobile web or app.
5. Magento 2 PWA is affordable
On average, you will have to pay at least $10,000 to possess a Magento hybrid app. And double that payment to develop 2 native apps (for Android and iOS). Meanwhile, the cost for converting a Magento store to PWA might start from $3,000, depending on the initial website (design, extensions, custom functions, shipping, and payment, etc.)
The store owners spend less money on promoting the PWA (since it shares the URL with the website) and maintaining its performance (due to updates on a single codebase).
Contact us now if you have any questions about Magento PWA integration or want to get a specific quote for your conversion.