According to surveys, global eCommerce sales boomed in recent years and are predicted to double in 2020 (approximately 4.5 trillion). Undoubtedly, this is a high-potential and dynamic market; therefore, we need to update its emerging trends to stay ahead in the competition. Today, we will show you top eCommerce trends dominating the industry now and in the upcoming year. If you want to grow your e-business, keep reading!
Let’s Figure Out Top Ecommerce Trends In 2020…
1. Progressive Web App (PWA)
Have you heard anything about Progressive Web App? In short, PWA is a new way to deliver a better experience for users on the web. In other words, PWA is a web app that takes advantage of advanced web capabilities to provide a fantastic app-like experience to the customers. Moreover, there are some standard criteria for PWAs, including Progressive, Responsive, Independent, Fresh, Safe, Discoverable, Engageable, Installable, and Linkable.
Many eCommerce stores have integrated this new technology and gained certain successes. Check out some examples here.
2. Responsiveness Is A Must, Not An Option
As you might know, more and more people prefer using their smartphones and tablets for online shopping to browsing on their desktops, laptops. Thus, besides optimizing the website appearance on large-screen devices, all eCommerce businesses now must take care of the display on other popular equipment.
In other words, the site needs to be responsive, mobile-friendly and nicely presented regardless of the devices the customers use.
3. Personalized Experience
Delivering a flexible shopping experience based on buyers’ actions and preferences are one of the most prevalent eCommerce trends. To be more particular, different customers will approach other content on the website, for example: seeing various suggested products according to their past purchases, location, existing items on cart/ wishlist, demographics, and so on.
4. High-quality Videos
A video is a form of content that is immensely effective in drawing consumers’ attention. Many research pieces show the higher possibility that people will make a buying decision after viewing a video introducing the product compared to seeing images and text only.
To make a good video, the store owners need to invest in content and make sure that it is concise, useful, informative, and entertaining (a plus).
One of the most common problems that many merchants have to face is their channel fragmentation (offline and online channels or among different online channels). Fortunately, now we have “Omnichannel,” which helps deliver a seamless experience to the customers with a cross-channel content strategy. For example, taking Starbucks gives each customer a reward card to accumulate reward points and save customer information. The unique thing is that you will be able to check and reload your card on either the Starbucks website, phone, mobile app, or in their physical store. Moreover, when you make any changes to the card, it will be automatically updated on all other channels simultaneously.
6. Image Search
The image search is a new eCommerce trend predicted to make up more than a third of all search functions in 2020. Many companies now equip their stores with the image search function, parallel with the traditional search by text.
Thanks to the image search, the customers can easily find their favorite item or similar ones in the stores without remembering the product’s name or browsing on the catalog.
7. Voice Search
Besides image search, voice search also gained a lot of preference from the users. Therefore, it’s crucial to optimize your e-commerce store for the voice search from now on, or you might lose the vast majority of purchasers who adopt this technology.
Here are some tips for voice search optimization:
- Research on long-tail keywords.
- Write content with natural-sounding language.
- Create queries based on common question phrases.
- Offer concise answers to questions.
- Pay attention to your Google Business Profile.
8. Research Online, Purchase Offline (ROPO)
More than half of the customers are now likely to research products online and then go to offline stores to complete their purchases. Owing to that, they can find the items at an affordable price before deciding to buy.
For the store owner, ROPO means deploying offline conversion tracking. And in other words, analyzing data taken from location tracking, social media, payment history, mobile devices, and advertisements with the data from CRM, ERP systems to figure out which activity of the business leads to the offline purchase. After that, the firm will know which marketing method they are applying is most effective and focus more on that.
9. Mobile Checkouts
The growth of mobile payment eCommerce trends has been strong since the year 2018. There are over ten popular mobile payment platforms, e.g., Google Pay (Google Wallet) and Apple Pay.
Therefore, you need to optimize your site for mobile, select proper payment gateways, provide mobile payments online and offline, and offer one-click checkout.
10. Artificial Intelligence (AI)
Nowadays, machine learning has been applied to various eCommerce systems, from product recommendations to search functionality. From 2019, there is a significant rise in this technology’s utilization, empowering the retailers to offer precisely what customers want in minimum time and effort.
In short, AI will help us to understand deeply customers’ shopping habits based on the massive amount of data. As a result, we will gradually switch from keyword-based recommendations to a much more intelligent system that considers multiple factors to deliver personalized results.
11. Augmented Reality (AR)
“Trying before buying” ability, empowered by AR, is another hot eCommerce trend. Plenty of e-businesses are making an excellent investment in AR to enrich their customer experience and improve the sale conversion rate.
An impressive example is the Place app of IKEA, which allows the customers to try on the furniture products to their room/ home. This results in a lower return rate and higher customer satisfaction as well.
12. Speedy Delivery
In the competitive eCommerce market, to overcome your rivals, besides providing the right products, you also have to be concerned about the related services, especially shipping and delivery.
Some merchants are very good at this field by offering “rocket delivery” and get a lot of success. Although these eCommerce trends sound very attractive, it’s quite hard to implement for most e-businesses.
13. Big Data
In recent years, big data has transformed most of the industries, not eCommerce only. Every user’s action can result in some data, which contributes to building a precious customer database.
It would then be a useful source for marketers to deploy promotion campaigns, email marketing, and so on. However, it would be a waste if you only apply big data to marketing since it also can help you in new product development, online reputation control, cost savings, etc.
14. Chatbots and Automation
The era of messengers and chatbots are coming. For online businesses, the chatbots play an essential role in automating the stores and their customers’ communication process.
In general, the merchants use the chatbots to create personalized content, suggest different purchase options, provide deals and coupons, ask customer feedback, and take care of the purchasers.
15. Micro-Moment Marketing
Micro-moments, one of the hottest eCommerce trends in 2020, give online stores an excellent opportunity to interact with and influence the consumers at a critical point in the purchase cycle. For example, when the shoppers research an item or seek the instructions, most potential touchpoints are called “micro-moments.” And to fulfill customer needs, the store must take relevant actions based on these micro-moments.
16. Pay Later
To handle the high rate of cart abandonment, some eCommerce stores have applied the “pay later” programs under different names such as “post-paid, purchase now pay later.” Often, the customers leave the site without completing payment just because of doubting the quality of the product. Therefore, with the “pay-later” policy, they can pay for the items only after receiving and satisfying the products, which decreases the cart abandonment rate significantly.
Have you ever wondered why you see a product repeatedly on different web pages after viewing it on a specific website?
This is not a coincidence but a remarketing strategy of eCommerce firms. To be specific, the remarketing allows the store to target the buyers who visited the website without purchasing until they change their mind.
18. Influencer Marketing
Co-operating with influencers to boost sales is not a new method, but it still works. But the recent eCommerce trends are paying for micro-influencers, who have just a medium number of followers/ friends on social networks, instead of celebrities.
The reason is people no longer believe in the advertisement that is promoted by celebrities as before. Moreover, working with micro-influencers might help the store to cut the cost while getting good results.
19. Social Media Advertising
Deploying social media channels, e.g., Facebook, Twitter, Tumblr, Pinterest, LinkedIn, etc., effectively will help the eCommerce brands run marketing campaigns and drive massive traffic and close sales.
Among that, advertising on Facebook by far has been the most popular one to retarget customers, show reviews and feedback, and more importantly, to build a loyal online community.
20. Conversion Rate Optimization (CRO)
The final eCommerce trend that we want to mention is conversion rate optimization. CRO’s primary purpose is to run tests and define exactly which component in the site leads to better sales than the others.
To implement CRO successfully, you should use Google Analytics to know your most frequently visited page(s)/ landing page(s). It’s then a good idea to use some proper tools to understand customer’s behaviors on your site. You can also use your default store analytics to define what the customers are looking for and make it more stand out.
If you are a store owner, catching with the emerging eCommerce trends is a must to succeed. Otherwise, you will always be a follower and left behind by your strong competitors. Now, looking back to your website and see how many eCommerce trends have already applied.
Tigren is one of the first choices when it comes to an E-commerce Website Development Company. If you are looking for a reliable firm to develop a new eCommerce store or migrate from the current website to another platform, do not hesitate to contact us and get your quote.
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