If you don’t concern about the customer experience on your Magento stores and how to improve it, even when there are thousands of traffic to your site per day, your conversion rates might still be low. After visiting the online store, the buyers must feel exciting and motivated to take the actions (subscribe/ purchase/ add to wishlist…); otherwise, they will come and leave very quickly.
Therefore, in this blog post, we would like to reveal some basic but effective steps/ tips in order to draw the customers’ attention, and more importantly encourage them to “add something to cart” and go to checkout. Let’s figure out now!
Step 1: Make the visitors “feel good” about your Magento stores at the first sign
The first impression is always important in all contexts included online shopping. You have to impress the visitors right after they enter your website URL and the site is loaded. But how?
First and foremost, make sure that it takes very little time for your site to be fully loaded (the optimal time is less than 3-5 seconds). In order to do that, you will have to test your web page speed and do some customization work. Here are 20 Free website speed test tools that can give you instant results of your site performance and give suggestions for improvement. Besides, in the last article, we have shown you 50 ways to boost your Magento performance effectively, check out now. Furthermore, if you don’t have enough knowledge and experience about website optimization, please consider our Magento optimization service.
Secondly, everyone will prefer an online store that looks well-designed, professional and trustable. For a running store, it takes quite a lot of effort, time and money to change the appearance of the site. For example, you can buy and install a new theme, or hire a designer to create a new look for your store. However, if you are not able to do that, the fast solution is to take advantage of the banners on the site. Let’s display engaging banners presenting who you are, what you are selling and which items are the best-seller in your store, etc.
Here, we highly recommend you to use the Magento 2 Banner Manager Extension, which helps you to easily manage and display banners on all positions/ pages throughout the site.
Step 2: Nurture the customers’ positive feelings on your Magento stores
After impressing the visitors about your website speed and appealing storefront, don’t rush into the buying process.
As usual, the customers will start searching for what they want in your store and see whether you can meet their demands. Therefore, you have to take this chance to increase their satisfaction by using some following tips.
As you might know, a default Magento store will be reloaded many times once an action is triggered (e.g.: login, add to cart, add to wishlist, compare products,…). As a result, it can slow down the purchase process and even decrease customer satisfaction. Moreover, now most of the users prefer fast one-click login via their social accounts instead of traditional login/ account registration but Magento doesn’t support this feature. Fortunately, there is a solution for both of these problems.
By using the Free Magento 2 Ajax Suite Extension, you allow the buyers to take common actions (login, add products to cart/ wishlist/ comparison list) at ease while staying on their current page. Also, Ajax Login, a component of the Ajax Suite, enables the users to log in immediately via their Facebook/ Twitter/ Google Plus accounts on the popup instead of redirecting to the Login page.
Furthermore, we have heard plenty of complaints about Magento default navigation menu. Specifically, it doesn’t allow the users to select multiple options in a filter category (e.g.: in color filter, you can choose only one color instead of both red and yellow at the same time). Additionally, once the customers select a filter option, the page will be reloaded so that if they want to combine multiple options, the page will be reloaded many times. In that case, most of the users will feel inconvenient and annoying.
A possible solution to handle this problem is to use the Magento 2 Improved Layered Navigation Extension, which will help to remove all page reloads on Magento stores owing to Ajax integration. Not yet, the buyers can select as many filter options as they want and get correlative results nearly instantly.
Step 3: It’s time to boost sales
After the first two steps, we guess that the customers would feel relatively “happy” and delight about your Magento stores. Nevertheless, they still need a little more “motivation” to make a buying decision.
It’s undoubted that discount and promotion is one of the most powerful tools to enhance sales. Just giving the visitors an undeniable deal and there is a high possibility that they will become your buyers. Besides the limited cart price rule or tier pricing default functions of Magento, you should apply several plugins to get the best results. For instance, this Magento 2 Daily Deal Extension will power you to create and manage unlimited deals in your store effortlessly.
Moreover, for some reasons the customers might not notice your promotions campaigns; hence, we would like to suggest another wonderful tool to draw their attention 100%. By using this Magento 2 Popup Extension, you will be able to create an eye-catching popup that wisely notifies the visitors of your existing sales.
Finally, we have shown you some useful tips to get a high conversion rate for your Magento stores. All of these tips are easy to conduct and can be acquired at low cost. If you have more interesting ideas about how to turn the users into buyers, please write a comment below.