In recent years, more and more businesses go online, especially small and medium ones, there must be some reasons for that. After doing some researches, we have found 5 motivations for starting online business:
1. Approach An Enormous Number Of Customers
It is no doubt that by starting online business, you will have an opportunity to touch a significantly larger customer base. Let’s make a small comparison if you are a local store owner, how many people will know and become customers in your store? It’s quite hard to estimate but we can guess it’s maximum equals the numbers of local citizens, who are living next to the store, or within 30 miles. On the other hand, if you own an online business, the number of your customers are no longer limited by geographical distances. Even a guest from a distant country can be attracted by your products and become your loyal buyer.
On the other hand, if you own an online business, the number of your customers are no longer limited by geographical distances. Even a guest from a distant country can be attracted by your products and become your loyal buyer.
Because of that, for small-scale businesses who have low reputation, participating in e-commerce industry will be the easiest and quickest way for them to find their first groups of purchasers as well as develop their customer base effectively.
2. Minimize Huge Overhead Cost
To open a physical store, you must take many overhead expenses into consideration such as salaries for staff, rental house, inventory, water and electricity, store decoration and so on. These terms do not only cost you a significant amount of money but also a lot of time and effort. In contrast, you can cut most of those fees owing to your online presence, and therefore save the money for more important purposes.
3. Deploy Marketing Campaigns More Easily
The fundamental targets of marketing are to increase the customers’ awareness of your store and increase the number of sales. In case you own a physical store only, it seems to be more difficult to conduct online marketing campaigns. Conversely, you can easily promote your store online by optimizing your SEO on-page and off-page, running promotions directly on your website, sending email marketings, using Google Adwords, Facebook ads, etc.
4. Conduct Transactions Quickly And Safely
Currently, there are different types of online payments such as Paypal that are fast, convenience and absolutely secure. The customers can easily buy an online or receive the refund from the store when staying in their home, which benefits the store owners as well.
5. Find More Affiliates To Expand The Business
Have you ever thought about co-operating with another firm for mutual benefits? By starting online business, there is a high probability that you can find a good affiliate to help each other. For example, you guys can exchange and display advertising banners on your websites, give bonuses to the customers for buying the products of the partners and so on.
As you can see, starting online business opens up a tremendous opportunity for small businesses, who are a new on the market with a budget under constraint. If you have decided to go online and want to find a good website design and development company, we are ready to help, please contact us by giving a message to the email: email@example.com or sending us the Contact form.