Google Tag Manager
This add-on helps to integrate Google Tag Manager (GTM) with your Magento Progressive Web App (PWA). GTM is a powerful tool that you can use to create custom tags to track different aspects of your store's performance, including traffic sources, conversion rates, customer demographics, and more. Thanks to that, you can easily measure the effectiveness of internal marketing campaigns and the performance of your SEO efforts.
Why Google Tag Manager Integration
Google Tag Manager (GTM) is a tool that allows you to manage and deploy Google Analytics tags and other measurement codes on your website/ progressive web app without having to edit the source code.
This can be extremely helpful if you want to track different events on your site or if you need to regularly add or remove tags. With GTM, you can also preview and debug your tags before they are fired, and you can track tag firing activity in real time.
In addition, GTM can help improve your site's performance, as it loads tags asynchronously (meaning they are not loaded all at once and slow down your pages).
Overall, GTM can save you a lot of time and effort when it comes to managing tracking codes on your Magento store.
The Google Tag Manager add-on for Magento PWA will provide you with the following range of features:
- Add the Google Tag Manager script to your store
- Add, edit or remove marketing and measurement tags