Starting online business would definitely require strenuous attempt and effort, but it is still easy to fail even when you have a great idea. There would be a lot of stuff to be concerned that make you confused and don’t know what to do and where to start. Therefore, owing to strong experience in e-commerce industry as well as working with online startups, we have created a brief guideline for store owners who want to go online.
First and foremost, what do you sell?
Actually, there are almost everything sold on the Internet and finding a unique product to sell is nearly impossible. However, if you still want to start a business with a highly-available goods and services and low competitiveness, the chance to succeed would be very low as well. Hence, we suggest you doing market research market carefully and find your “niche” market.
For example, there are obviously a great deal of online cosmetics stores, why don’t you think about focusing on only one type of cosmetics such as cleansing oil/ water – an indispensable stuff for women. More specifically, you can provide different lines of cleansers, from multiple producers with the deeper understanding of the product. As a result, you would create a strong competitive advantage and stand out in the market.
Second, whom will you sell to?
After deciding the goods and services you want to provide, you must define concretely your target customers. Each customer group will have certain needs so as a startup you should not and cannot serve all of them. In order to clarify your potential clients before starting online business, you should answer the following questions:
- How old are they?
- Where do they live?
- Are they mostly men or women?
- Are they married or single?
- How much is your income on average?
- What are their interests and hobbies?
Once completing those questions, you have made a closer step to your customers and ready for the next step.
Third, what is your target and how to get there?
It’s time to set a SMART (specific – measurable – actionable – realistic – timely) goal for your firm. Rushing to starting online business without a clear goal in mind might make you spend a huge amount of money and time uselessly. In contrast, the goal would be a magnetic needle for you to succeed and minimize risks in your path.
Fourth, who will help you to build the website?
Now, let’s start implementing your plan with finding a suitable website design and development company to build your online store. Currently, there are hundreds of e-commerce solution providers on the market, which can make you feel headache to choose. Here are 5 steps to choose a good website design and development company that meets your need.
Fifth, which platform is suitable for your business?
To open a restaurant, you need to hire a great chef and buy good ingredients. Similarly, starting online business asks you to hire a quality web development agency and choose the right e-commerce platform. Although there are many available platforms such as WooCommerce (built on WordPress) Wix, Shopify, Magento, Weebly and Squarespace, Magento seems to be the most popular. We also highly recommend you to consider using this platform due to its outstanding features and functions and it’s free.
For the first three steps, you have to work on your own, but for the remaining ones, Tigren is willing to help. With more than 5 years working with various online businesses, especially startups, we have a thorough understanding of your needs as well as have enough capability to help you solve your difficulties.