Eye-catching, highly converting website design has always played an essential role in successful online sales.
No matter how great a business’s products are, if its e-commerce website looks tedious, the chance of conversion is already cut by half.
In this post, we’ve curated 37 e-commerce website examples that stand out for their exceptional design, functionality, and overall user experience.
From sleek, minimalist aesthetics to bold, vibrant interfaces, these examples showcase the creativity and innovation needed to succeed in the competitive world of online retail. Let’s dive in and get inspired!
Contents
37 Best E-commerce Website Examples
1. Amazon
Amazon is a prime example of what a tremendous e-commerce store should look like, as its user-friendly website design instantly makes it easy for customers to find what they need.
To speed up the shopping experience, customers can use the on-site search bar to find desired items, with multiple filtering options that help display the most relevant products.
Even with millions of products, Amazon has done a great job simplifying its interface. For example, all product category pages are hidden in the hamburger menu of the sidebar.
This way, users don’t feel overwhelmed by the abundance of options, making the online store easy to navigate.
2. Thesus
Eco-friendly footwear retailer Thesus (previously known as Alice + Whittles) prioritizes earning customer trust by offering a hassle-free online shopping journey.
They prominently showcase their shipping and return policies and also provide a flexible payment option for those unable to pay all at once. Their commitment to excellent customer service is evident on the homepage, featuring a convenient size guide and easy access to return information.
3. Welly
If you want to create a minimalist online store, check out Welly. This US-based first aid eCommerce website has a modern design that puts its products at the center.
The interface is clean and straightforward, with a lot of white space. A well-implemented typography hierarchy improves the readability of a website, making it easier for customers to understand what your business is about.
Another standout feature is the color scheme – the site primarily uses white for the background and green for the text, while orange is the accent color.
This color combination helps direct users’ eyes to essential elements like the call-to-action (CTA) button. This is an excellent method to improve your conversion rate.
4. Vegan Essentials
The Vegan Essentials website is an excellent example of a wide range of products. A precise classification and marking system allows users to find their needs quickly.
One feature worth mentioning is the filtering option. Since this e-commerce store caters to people with specific eating habits, it has special filters that allow customers to find products based on their ingredients.
In terms of design, Vegan Essentials’ website is branded. In addition to the green color scheme, it also uses decorative plant-related elements. They are also placed at the bottom of the page to minimize interference.
5. Nalen Ayurveda
Nalen Ayurveda provides skin care products for those who want something different from what you find in your local pharmacy. The online business is full of outstanding natural cosmetic product categories.
The homepage set the tone, a well-combined, simple product image of ginger root placed in a wooden pestle and mortar. This is a robust visual effect-you can almost smell the sweet and spicy flavor of this root.
The entire web layout design is fresh and airy. This reflects the nature of their skincare products. Product descriptions are not dry recitations of details that hit the customer’s emotions.
6. Bite Toothpaste Bits
Bite’s online store is one of the best examples of effective e-commerce websites. The beautifully designed homepage captures visitors’ attention and perfectly conveys why their all-natural toothpaste is worth buying.
For example, it has a recommendation slider with quotes from well-known publications. Near the bottom of the page, you can also find a collection of customer reviews.
The homepage answers basic questions about the product, such as its benefits and how to use it effectively. It also has several hero shots for demonstration.
All these elements work together to eliminate potential obstacles in the customer journey. Therefore, visitors should be more confident in conducting transactions.
7. Simply Chocolate
Simple Chocolate has a unique online store. Although it may seem unconventional, it is suitable because its design elements distinguish it from other e-commerce sites.
For example, the navigation menu uses a slanted layout to create a unique spin, while page interactions make the browsing experience more dynamic. Instead of acting as trivial features, they encourage visitors to stay on the site longer.
Another significant element is testing a page. Shoppers can fill out their billing, shipping, and payment processing details all together on one page, simplifying the transaction process.
8. Verve Coffee Roasters
Verve Coffee Roasters serves as a virtual haven for coffee enthusiasts, combining sleek design with seamless functionality.
The first thing that grabs your attention is the clean, modern design. High-quality images of coffee beans, brewing equipment, and steaming cups of coffee create an inviting atmosphere.
The use of a muted color palette with vibrant highlights makes browsing a visually pleasant experience without overwhelming the senses.
Verve Coffee offers a customizable subscription plan that caters to your taste and frequency preferences. It’s a perfect way to ensure you never run out of your favorite brew. The subscription page is intuitive, allowing you to adjust your plan with ease.
9. Port of Mokha
The Port of Mokha website is an excellent example of a website built around a compelling brand narrative.
It accomplishes this mainly through its copy. For example, a seductive title invites visitors to explore the behind-the-scenes tour of Moka Harbor Coffee. Strong statements like “coffee worth risking their lives” encourage users to invest in stories.
The website uses a typographic hierarchy to capture the visitor’s attention to ensure copywriting gets proper attention.
On top of that, there’s plenty of social proof to boost a brand’s reputation – from endorsement sliders to showing citations from top publications. Customer ratings and reviews are also featured on product pages.
10. Tessemae’s
Condiment shop Tessemae’s offers discounts, giving customers a reason to shop right from the start. In the process, Tessemae’s will receive newsletter emails from customers to further nurture them.
Its website design is rich and colorful, and it feels like a modern brand for the younger generation.
Tessemae also uses fan photos (user-generated content to help build trust). It tells visitors that existing customers deeply love Tessemae’s products.
In addition, they inspire the many ways condiments and condiments can be used to make delicious dishes, adding extra motivation for buying.
11. Krave Jerky
Krave Jerky uses a dynamic and colorful e-commerce website design. It creates an exciting browsing experience and is enhanced with content-rich copies.
After opening the website, an email marketing form will pop up. Those who sign up receive a discount-a valuable reward that customers might appreciate.
The solid color background is exciting without distracting visitors from the content. The product category is first presented on the homepage, making it easy for visitors to purchase products.
Scrolling down the home page will reveal more information, such as Krave Jerky’s brand philosophy and customer and media recommendations. These details can increase credibility and encourage visitors to buy products.
12. The Camera Company
Whether you are a beginner behind the lens or the next Ansel Adams, The Camera Company has everything a photographer needs to pursue art.
They carry many different cameras, lenses, and accessories. Although they sell many products, their drop-down navigation keeps everything in order, with a precise organization of product categories.
All their products are just a few clicks away.
This is the best practice for any large commercial online business. Well-planned and organized product categories are crucial for a good user experience and improved conversion rates.
13. Bon Bon Bon
Bon Bon Bon sells handmade candies made with classic French techniques, local ingredients, and creativity.
This company reminds you that you don’t have to compete on price to create a brand image that resonates with your target audience.
A box of 10 pieces sells for $35, and their candies are not cheap. But this business is booming because the company is producing high-quality products and selling them to people who appreciate this quality and are willing to pay for it.
Bon Bon Bon’s website design perfectly reflects their brand spirit. Retro elements, unique typography, and endless Bon Bon images show the artistic aspects of the team, their passion for craftsmanship, and their sense of humor.
14. Carrollwood Florist
This beautifully designed online flower shop website is an excellent example of a remarkable and straightforward e-commerce store.
Design-wise, the website looks minimalistic yet colorful. Its white background contrasts with vivid product shots, and the green call-to-action buttons are easy to see.
The homepage features a full-width banner with a giant headline and product footage, making a solid first impression. When scrolling down, the page shows a testimonial slider and a compelling Why shop with us section.
Product categories are based on occasions instead of sorting products by flower type. This helps customers who do not know about floral design choose the right product.
15. Microbrasserie À la Fût
Microbrasserie À la Fût’s website is primarily a restaurant website, but there is also an e-commerce section where customers can purchase merchandise and craft beer products.
The checkout process is particularly prominent. You can immediately access the checkout page if you click the shopping cart button, reducing loading time.
Each step of the transaction is divided into multiple tabs so that customers can view their progress. After filling in all the details, you can return to the previous tab to double-check the information
16. SoFlow
SoFlow is an electric scooter company, and its e-commerce website is a model of first-class web design. The company offers a lifestyle of buying its products, seen through their videos and lookbook pages.
A moody color palette with bright call-to-action buttons for easy navigation is used in the website design. In addition, the menu bar items are widely spaced, and the bold font draws attention to the copy.
SoFlow’s large borderless images and videos are strategically placed in specific sections not to overwhelm visitors.
17. Urban Drivestyle
Urban Drivestyle focuses on a niche that provides e-bikes. For those looking to hit the dirt with a bit of modern technology, these are the bikes you want to ride.
Just like their bike, this e-commerce design has movement. With text shifting horizontally, parallax, and a bicycle frame appearing in the foreground, there’s not a single block of content that doesn’t have some animation baked in.
In addition, product photography captures the toughness of these bikes and showcases the sleek sophistication of electric motors.
Often e-commerce sites can be a long scroll through static content. The UDX bike shows how animations and other dynamic decorations can bring a design to life.
18. Barossa Fine Foods
The Smokehaus website demonstrates how you can simulate the feel of a physical store to create a memorable user experience.
Instead of using a grid to showcase products, the site opts for a draggable slider to simulate the look and feel of a butcher shop. The welcome message also hints at how to navigate the store.
Every time you add an item to your cart, a message appears with something brief like “Good choice!” or “Yum! We love that. Such details add a personalized element to the shopping experience, triggering customer delight.
19. Overstock
If you’re looking for a stellar example of an ecommerce site that combines variety, value, and user-friendly design, Overstock fits the bill. This online retail giant offers everything from furniture to electronics, making it a go-to destination for savvy shoppers.
Overstock.com boasts an impressive array of products. Whether you’re hunting for a new sofa, the latest tech gadgets, or chic home decor, you’ll find it all in one place.
The site is organized into clear categories like “Furniture,” “Rugs,” “Bedding,” and “Outdoor,” making it easy to dive straight into what you need.
Overstock frequently offers flash sales, clearance items, and special promotions. Their “Daily Deals” section is a hotspot for bargain hunters, featuring significant markdowns on popular items.
20. Lowe’s
Lowe’s offers everything you need to tackle your home projects, from tools and appliances to building materials and décor. Whether you’re renovating your kitchen, landscaping your backyard, or simply need a new light fixture, you’ll find an extensive range of products.
Each product page on Lowes.com is packed with useful information. High-resolution images, comprehensive descriptions, and detailed specifications give you a clear understanding of the product.
Additionally, customer reviews and Q&A sections provide real-life insights and answers to common questions, enhancing your confidence in your purchase.
21. Bonobos
Bonobos stands out in the ecommerce world with its stylish, innovative approach to men’s fashion. Known for its exceptional fit and contemporary designs, Bonobos has created a shopping experience that is both seamless and enjoyable.
The first thing you notice on Bonobos.com is the clean, modern design. The site’s aesthetic is crisp and minimal, using high-quality images and a streamlined layout.
This design not only showcases the products effectively but also makes the shopping experience visually appealing.
Bonobos also uses eco-friendly materials and sustainable practices in its manufacturing process. This commitment to the environment adds another layer of appeal for customers who prioritize ethical shopping.
22. ModCloth
ModCloth.com is a vibrant, quirky ecommerce site that has carved out a niche in the world of vintage-inspired fashion. Known for its unique clothing and accessories, ModCloth offers a delightful shopping experience that’s as distinctive as its products.
ModCloth.com immediately stands out with its playful and colorful design. High-quality images featuring diverse models showcase the products in an engaging way.
The site’s cheerful aesthetic, with its mix of bold patterns and retro styles, creates an inviting atmosphere for shoppers who appreciate a touch of nostalgia in their wardrobe.
23. Reformation
Reformation is a standout in the world of online fashion, blending trendy designs with a strong commitment to sustainability. This ecommerce site is a favorite among eco-conscious shoppers who don’t want to sacrifice style for ethics.
Reformation welcomes visitors with a sleek, modern design. The minimalist aesthetic emphasizes high-quality images and clean lines, allowing the fashion pieces to shine.
The homepage highlights seasonal collections and popular items, making it easy to dive into the latest trends.
Sustainability is at the heart of Reformation’s brand. The site features a dedicated “Sustainability” section that details the company’s eco-friendly practices, from using sustainable materials to implementing green shipping methods.
24. Everlane
Everlane sets a high standard in the ecommerce fashion industry by offering stylish, high-quality essentials with a focus on radical transparency. This commitment to ethical practices and straightforward pricing resonates with conscious consumers looking for timeless, versatile pieces.
Everlane greets visitors with a clean, minimalist design. The site’s aesthetic is understated yet elegant, reflecting the brand’s focus on simplicity and quality.
High-resolution images and a neutral color palette create a calm, inviting atmosphere that highlights the products without overwhelming the shopper.
25. Warby Parker
Warby Parker is a trailblazer in the eyewear industry, offering stylish, affordable glasses and an innovative online shopping experience. With a focus on customer convenience and social responsibility, Warby Parker has revolutionized how people buy glasses.
Warby Parker welcomes visitors with a sleek, modern design. The clean layout, paired with high-quality images of their stylish eyewear, creates an inviting and user-friendly atmosphere. The site’s aesthetic is both professional and approachable, perfectly reflecting the brand’s ethos.
One of Warby Parker’s standout features is its Home Try-On program. Customers can select up to five frames to try at home for free.
This service allows users to test out different styles in the comfort of their homes before making a purchase, significantly reducing the risk of buying eyewear online. The process is simple and user-friendly, making it a popular choice among customers.
26. Allbirds
Allbirds is a shining example of how an ecommerce site can seamlessly blend style, comfort, and sustainability. Known for its eco-friendly footwear, Allbirds has carved out a niche in the market by prioritizing both the planet and the consumer experience.
The first thing you’ll notice about Allbirds is its clean, minimalist design. The site uses a neutral color palette with plenty of white space, allowing the products to stand out.
High-quality images and simple, straightforward layouts make for a visually appealing and easy-to-navigate experience.
27. Glossier
Glossier has revolutionized the beauty industry with its minimalist aesthetic and customer-centric approach. This ecommerce site offers a range of skincare, makeup, and body care products designed to enhance natural beauty, all while providing a seamless and enjoyable shopping experience.
The first thing that stands out about Glossier is its sleek, minimalist design. The site features a clean layout with plenty of white space, soft pastel colors, and high-quality product images.
This design philosophy aligns perfectly with Glossier’s brand, emphasizing simplicity and elegance.
Product pages on the Glossier website are detailed and visually engaging. Each page features multiple high-resolution images, including close-ups and application shots.
28. Morphe
Morphe is a dynamic and visually striking ecommerce site that has become a go-to destination for makeup lovers. Known for its bold and vibrant products, Morphe offers a seamless shopping experience that caters to both beginners and professional makeup artists.
Morphe has a bold and colorful design. High-resolution images, vibrant product displays, and dynamic banners create an energetic atmosphere that reflects the brand’s adventurous spirit.
The homepage features the latest product launches, promotions, and bestsellers, ensuring visitors are always up-to-date with what’s new and exciting.
With its vibrant aesthetic, detailed product information, and engaging content, Morphe makes the online shopping experience both exciting and effective.
29. Rothy’s
Rothy’s exemplifies the perfect blend of style, comfort, and sustainability in the online footwear and accessories market. Known for their eco-friendly materials and innovative design, Rothy’s has created a seamless and engaging shopping experience for conscious consumers.
Rothy’s welcomes visitors with a clean, elegant design that reflects the brand’s commitment to simplicity and sustainability. The homepage features high-quality images of their latest products, showcased in a way that highlights the details and craftsmanship.
The overall aesthetic is modern and sophisticated, drawing attention to the unique qualities of Rothy’s products.
30. Grove Collaborative
Grove sets the standard for sustainable, convenient shopping in the home and personal care industry. Known for its eco-friendly products and commitment to sustainability, Grove Collaborative offers a seamless online shopping experience tailored to the environmentally conscious consumer.
Grove’s clean layout, soothing color palette, and high-quality images create a pleasant browsing experience. The homepage highlights new arrivals, bestsellers, and seasonal promotions, making it easy for customers to discover their next favorite product.
Each category is well-organized with filters for brand, price, and eco-friendly certifications, allowing users to quickly find what they need. Whether you’re searching for cleaning supplies or skincare products, the site’s structure ensures a hassle-free shopping experience.
31. Boll & Branch
Boll & Branch sets a high bar in the ecommerce world with its luxurious, ethically-made bedding and home goods. Known for its commitment to sustainability and quality, Boll & Branch offers an exceptional online shopping experience for those seeking comfort and conscience in their purchases.
Navigating Boll & Branch is intuitive and seamless. The top menu categorizes products into “Bedding,” “Bath,” “Mattresses,” etc.
Subcategories and filters for size, color, and material help users quickly find exactly what they’re looking for. The clear and logical structure ensures that shoppers can effortlessly browse and discover new items.
Whether you’re investing in high-quality bedding or exploring their home goods, Boll & Branch offers a seamless and satisfying online shopping journey.
32. Parachute
Parachute stands out in the ecommerce space for its high-quality home essentials, focusing on comfort, simplicity, and sustainability. With an emphasis on craftsmanship and modern design, Parachute provides an exceptional online shopping experience for those looking to enhance their living spaces.
Parachute greets visitors with a clean, modern design that exudes calm and sophistication. The site’s minimalist layout, combined with soothing colors and high-resolution imagery, creates a serene browsing environment.
The homepage features key product categories, seasonal collections, and bestsellers, making it easy for customers to discover new items.
With its modern design, detailed product information, and strong commitment to quality, Parachute provides a shopping experience that is both enjoyable and responsible.
33. GREATS
GREATS stands out in the online footwear market with its stylish, high-quality sneakers that emphasize craftsmanship and sustainability.
Known for blending classic designs with modern trends, GREATS offers an exceptional online shopping experience for those seeking both fashion and environmental responsibility.
GREATS greets visitors with a sleek, modern design. The clean layout, bold imagery, and minimalist aesthetic create a visually appealing and easy-to-navigate site.
The homepage features the latest releases, bestsellers, and special promotions, ensuring that customers can quickly find popular products and new arrivals.
34. Huckberry
Huckberry is a premier online destination for those who love the great outdoors and appreciate stylish, high-quality gear.
Known for curating a selection of adventure-ready apparel, footwear, and accessories, Huckberry offers an engaging shopping experience that caters to both outdoor enthusiasts and urban adventurers.
Huckberry’s aesthetic combines high-quality imagery, earthy tones, and an intuitive layout to create a visually appealing experience. The homepage features a mix of new arrivals, bestsellers, and editorial content, making it easy for shoppers to discover exciting products and stories.
Huckberry is committed to offering high-quality products that are built to last. Many items on the site are crafted from sustainable materials or produced by brands with strong ethical practices.
35. Tracksmith
Tracksmith sets the bar high in the running apparel market, combining classic aesthetics with modern performance. Known for its high-quality, thoughtfully designed gear, Tracksmith offers an exceptional online shopping experience for dedicated runners and fitness enthusiasts.
The site’s clean layout, rich imagery, and muted color palette create a sophisticated browsing experience. The homepage features seasonal collections, bestsellers, and inspiring stories from the running community, drawing visitors into the world of Tracksmith.
Each product page on Tracksmith.com is detailed and informative. High-resolution images, often featuring athletes in action, provide a comprehensive view of the products.
Detailed descriptions cover materials, fit, and performance features, while sizing guides help customers choose the right fit.
36. Bombas
Bombas revolutionizes the way people shop for socks and basics, offering high-quality products with a strong commitment to social good.
Known for their comfortable and durable socks, underwear, and T-shirts, Bombas provides a seamless online shopping experience that prioritizes both customer satisfaction and community impact.
Bombas welcomes visitors with a vibrant and inviting design. The site’s colorful layout, high-quality images, and intuitive interface create an enjoyable browsing experience.
The homepage highlights new arrivals, bestsellers, and the company’s mission, making it easy for customers to find popular products and learn about Bombas’ impact.
37. TomboyX
TomboyX redefines the standards of inclusive, comfortable, and stylish apparel, catering to a diverse audience with its high-quality underwear, loungewear, and activewear. Known for their commitment to inclusivity and sustainability, TomboyX offers a seamless and engaging online shopping experience.
TomboyX greets visitors with a bold and inclusive design that reflects the brand’s commitment to diversity and self-expression. The site features high-quality images of real people in various shapes, sizes, and genders, creating an inviting and empowering atmosphere.
The top menu organizes products into clear categories such as “Underwear,” “Bras,” “Swim,” “Loungewear,” “Activewear,” and “New Arrivals.”
Subcategories and filters for size, color, and style help users quickly find what they’re looking for, whether it’s a comfortable bralette or a pair of stylish swim trunks.
5 Critical Elements of A Great Ecommerce Store
1. Optimizing Clear Navigation
This is the most basic thing for an e-commerce website. Yet because they are the basics, sometimes businesses forget to enhance them, but the ones with great websites improve customer experience right from these pages.
These are the most important pages that you’ll see on every cool e-commerce website on this list:
- Homepage
- About page
- Product pages
- Checkout page
- Terms & Conditions + Privacy policy
2. Cultivating Trust in Customer Relationships
When someone visits your store for the first time, they may not know anything about your brand, product quality, or your commitment to customer satisfaction. The transaction may win their consideration, but they need to trust you before completing the purchase.
Customers need to know that they will receive the advertised product when they buy from you.
Every business should include two essential trust indicators when building its website: contact information and return policy. This information can help potential customers feel like they can trust the seller and be encouraged to process their purchase.
3. Designing a Captivating Visual Interface
Product photos
Visual appeal is essential to help customers imagine your product online and click to buy.
Your product photography is like an ambassador, sharing your product promise online. Your customers cannot try, taste, feel or wear your product before buying, so they will rely heavily on your visual effects to decide whether it is suitable for them.
Colors
You may sell the most incredible product, but if the beauty of your website-especially its colors and fonts-doesn’t work, your customers will be delayed and will not buy. The appearance of your store affects the overall experience of buying products.
Color is one of the most powerful tools you can use to stimulate interest and emotions. It can also attract people’s attention to specific parts of your website and guide your customers through the buyer’s journey.
Fonts
Finally, think about typography. Clients want to see dynamic and engaging typography on the website, rather than obsolete fonts like Times New Roman. Although the text you write shares information, typography conveys the emotion behind the data.
Unique headline fonts can add vitality to your brand, and body fonts will become your workhorse.
4. Responsive design for mobile and web
Mobile traffic makes up about half of web traffic, hovering around the 50% mark since early 2017. If your site isn’t optimized for mobile, you’re at risk of losing many potential customers.
In addition to using a responsive, mobile-friendly website theme, make sure to:
- Adjust your layout for finger scrolling.
- Use clear, pop-up product images.
- Minimize the number of fields on the checkout page.
- Include large call-to-action buttons (Add-to-cart buttons, etc.).
5. User friendly
The first and foremost sign of a user-friendly website is its easy-to-grab navigation.
Good navigation can improve the online shopping experience and help businesses increase sales and profits. Navigation will also affect the theme you choose.
For example, if you have a large product catalog, a theme with a more extensive menu might suit you best.
