Top 10 Best Free Social Media Management Tools in 2023

Are you looking to boost your social media presence without breaking the bank? In the digital age, social media is the beating heart of marketing and community engagement, but managing multiple platforms can be as demanding as it is crucial.

Fortunately, there’s a suite of powerful tools at your disposal that won’t cost you a dime.

Free social media management tools are game-changers, offering the ability to schedule posts, track engagement, and analyze the performance of your content across various channels. These tools not only save you valuable time by streamlining your workflow but also provide insights that can help refine your strategy and grow your audience.

Whether you’re a small business owner, a solo entrepreneur, or part of a non-profit organization, these tools can elevate your social media game, increase your reach, and enhance your brand’s online footprint.

In this blog post, we’ll explore the top free social media management tools that pack a punch without pinching your pockets. Get ready to take your social media to the next level!

1. Later 


Later’s intuitive platform allows users to plan and schedule content across major social networks, including Instagram, Facebook, TikTok, LinkedIn, Pinterest, and Twitter. This functionality is pivotal for those seeking to maintain a consistent posting schedule without dedicating resources to daily uploads.

The free plan includes several features that cater to the needs of individuals managing a single social set:

  • Post Scheduling: Users can schedule up to 5 posts per social profile each month.
  • Media Management: There’s no cap on media storage, allowing for a comprehensive library of content ready to be deployed.
  • Visual Planning: The Visual Instagram Planner helps users curate an aesthetically pleasing Instagram feed.
  • Later’s feature creates a custom landing page that mirrors the look and feel of your brand’s Instagram feed, complete with clickable posts.

Later provides up to three months of Instagram analytics, offering insights that can inform content strategy and optimize post performance. The inclusion of 1 access group facilitates campaign browsing and application, streamlining the process of managing collaborations and partnerships.

Significantly, Later emphasizes the ease of access to their free plan, which requires no credit card and maintains its free status indefinitely. This approach aligns with the needs of users who are either testing the waters of social media management or have modest requirements that don’t necessitate advanced features.

Later invites users to grow their business and nurture their community by leveraging these tools to spend less time managing socials and more time on business development. The platform’s alignment with business growth and community engagement signifies its role as not just a tool, but a partner in a user’s social media journey.

2. Buffer


For individuals and small teams beginning to navigate the complexities of social media management, Buffer offers a free plan that provides essential features to get started without any financial commitment.

The free plan includes the ability to schedule 10 posts per social channel, allowing for consistent content distribution across your networks. This feature is particularly useful for maintaining an active social media presence and engaging with your audience regularly.

Buffer’s free tier currently allows management of up to 3 social profiles. This can be ideal for personal brands or small businesses that operate with a limited number of social media accounts and need a straightforward tool for managing their content.

It is important to note that over time, Buffer has scaled back some of the features in the free plan, such as removing custom link shorteners and detailed analytics, which has led to some user dissatisfaction. However, these changes are in line with Buffer’s strategy to sustain their free plan over the long term.

Despite these changes, the free plan users still have access to Buffer’s mobile apps and browser extensions, which can be a significant advantage for managing social media on the go. Compatibility with iOS and Android, as well as integration with popular web browsers, ensures that users have the flexibility to manage their social media content from anywhere.

Buffer has also incorporated an AI Assistant across all plans, including the free tier. This tool can generate content ideas and help repurpose existing content to boost engagement across social platforms. The inclusion of this feature even in the free plan underscores Buffer’s commitment to providing value to users at no extra cost.

3. Planable


Planable’s approach to social media management emphasizes collaboration and efficiency, offering a free plan that is robust in features for those looking to streamline their social media workflow.

Planable’s free plan is unique in its offer of unlimited access to the platform’s features, with the only restriction being on the number of posts users can create. With the allowance of 50 posts, Planable provides a substantial opportunity for users to explore and evaluate the platform’s capabilities thoroughly, at their own pace, and without a time limit on the free usage.

The platform supports a wide range of social media networks, including Facebook, Instagram, LinkedIn, Twitter, Youtube, Google Business Profile, TikTok, and Pinterest. This wide support ensures that users can manage their presence across the most popular social channels, all from a single dashboard.

Planable is designed with a focus on collaboration. It allows for efficient team workflows and minimizes the time wasted on back-and-forth communication. Planable claims that teams using their platform can gain back 33% more time per week, which is a significant efficiency boost for any team aiming to grow, scale, and produce high-quality content.

The platform is highly accessible, even for those who are not tech-savvy. Onboarding is quick, typically taking about an hour from signup to publishing the first post, making it an excellent option for teams with varying levels of technical expertise.

Planable does not offer analytics as part of its platform, sticking to its specialized focus on collaboration. This makes Planable an ideal tool for teams that prioritize content planning and approval processes over performance tracking. For teams that need a separate tool for analytics, Planable might not be the best fit.

4. Adobe Express Content Scheduler

Adobe Express Content Scheduler emerges as a user-friendly tool designed to save time and enhance brand growth through efficient social media management. With Adobe Express, users can plan, create, and preview content, scheduling posts across platforms like TikTok, Instagram, Facebook, Twitter, Pinterest, and LinkedIn.

The Adobe Express Content Scheduler is developed for an effortless workflow, allowing users to save ideas, create drafts, and arrange content with drag-and-drop simplicity. The scheduler integrates with social accounts for automatic publishing, ensuring timely sharing across multiple channels.

Adobe Express stands out with its remixable social templates, aiding users in starting their design journey. It supports small businesses and social media managers in crafting impactful content all within Adobe Express for a seamless creation and scheduling experience.

While the Content Scheduler is available only in the Adobe Express web app, the free plan encompasses a broad suite of features, including a vast template library, free Adobe Stock photos, and fonts. However, the free plan is limited to two scheduled posts per month, encouraging users to upgrade for unlimited posting capabilities.

5. Postly

Postly provides a generous free plan for those starting in social media management, offering essential features to orchestrate a strategic presence across multiple platforms.

Key Features of the Free Plan

  • Social Account Management: Connect up to 2 social accounts from a variety of platforms, including Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, Google Business Profile, Telegram, Pinterest, Reddit, and WordPress.
  • Post Scheduling: Schedule 10 posts per month, which can be a good starting point for new users to plan their content.
  • AI Writer: Access to an AI-powered writing assistant with 5,000 AI characters per month to help craft compelling captions and messages.
  • Collaboration: One user workspace is included, allowing for individual content creators or small business owners to organize their social media efforts efficiently.

The free plan is a great way to get familiar with Postly’s interface and capabilities without financial commitment. It provides enough functionality for users to manage a modest social media presence effectively.

For users who outgrow the free plan, Postly offers several paid plans that provide access to all features with the capability to publish unlimited posts, add more social accounts, and create additional workspaces.

6. Agorapulse


Agorapulse presents an appealing free option for those dipping their toes into the world of social media management, offering a suite of features to help streamline the workflow and enhance marketing strategies.

The free plan is designed to help users familiarize themselves with Agorapulse’s platform. It supports management for up to 3 social profiles from various networks including Facebook, Instagram, LinkedIn, Twitter, YouTube, Google Business Profile, and TikTok. With the capacity for 10 scheduled posts, it’s an ideal starting point for individuals or small businesses to manage their online presence.

While the free plan is limited to one user, it still includes basic tools for post scheduling and a social inbox, which allow for streamlined social media management. The mobile app extends the convenience of managing social media on the go, ensuring that users can respond to their audience anytime, anywhere.

Basic reporting is available even in the free plan, providing users with insights into their social media performance. Although limited, it includes a basic Social Media ROI report, which is crucial for understanding the effectiveness of social media efforts.

As users grow their social media strategy, they can consider Agorapulse’s paid plans. Starting at $49 per user/month when billed annually, these plans offer additional features like unlimited posts, advanced social inboxes, detailed reporting, content labeling, and more. Each higher tier adds significant value, including Canva integration, content libraries, and advanced engagement tools.

7. Friends+Me

Friends+Me emerges as a practical solution for individuals or small teams initiating their journey in social media management with a robust free plan.

The platform enables users to post across a variety of social networks, including Facebook, LinkedIn, Twitter, Tumblr, and Pinterest. This breadth of support simplifies the management process, allowing for consistent messaging across the most utilized social platforms.

Users of the free plan can utilize 2 queues to organize their content, with the ability to schedule 5 posts per queue. This feature is particularly useful for planning ahead and ensuring a regular posting schedule, which is critical for maintaining engagement and growing a social media following.

The free plan includes access to Friends+Me browser extensions, mobile, and desktop apps, which means you can manage your social media engagements flexibly across different devices. The ability to schedule on the go or from the convenience of your desktop can significantly enhance productivity.

For those who find value in Friends+Me and wish to expand their capabilities, the platform offers paid plans with increased limits for queues and scheduled posts, as well as additional features like link shortening and bulk scheduling, which can further streamline the social media management process.

8. CoSchedule

CoSchedule’s Free Calendar provides a fundamental but limited set of features designed to assist individuals and small teams in organizing their social media marketing efforts.

In the Free Calendar, users can schedule or draft no more than 15 social media posts at any given time. While this may suffice for a very modest social media approach, it’s a far cry from the unlimited scheduling capabilities offered in the paid plans.

The free version also limits connectivity to just 2 social profiles, which can be a starting point for small operations to get a taste of CoSchedule’s organizing prowess.

The free plan does not include team collaboration features such as team member access, discussions, and advanced team planning, which are essential for collaborative environments and larger organizations.

Similarly, advanced project and task management features like recurring tasks and event automation, task templates, and project duplication are also missing in the Free Calendar.

These limitations suggest that the free plan is more suitable for individual use or for those who are evaluating CoSchedule’s basic functionalities before committing to a subscription.

For more dynamic social media management, the paid plans provide exclusive access to advanced tools. These include comprehensive social analytics, bulk social media scheduling, and ReQueue for social media automation, which intelligently reshares top content and manages repeating promotions.

Notably, Twitter support is exclusive to paid subscriptions, which may be a significant consideration for users whose audience is active on that platform.

9. Crowdfire

Crowdfire’s free plan allows users to manage up to 3 social profiles. This is particularly beneficial for solo entrepreneurs or small businesses that are looking to maintain a presence across the most popular social platforms without overextending their resources.

With the ability to schedule 10 posts per account, the free plan offers a basic but essential feature set for planning your content strategy. While this may not cater to more demanding social media schedules, it provides a taste of the convenience and time management benefits that social media management tools can offer.

One of the standout features of Crowdfire, even in its free version, is the unlimited article and image recommendations, which can significantly aid in content discovery and engagement on platforms like Instagram and Pinterest. This can be a major asset for those looking to expand their content variety and appeal to a broader audience.

The free version does offer social analytics, but with a constraint to 1-day data retention, which is considerably less than the 30-day or 90-day data retention offered in the paid plans. This limited insight can still provide quick feedback on post performance to adjust strategies promptly.

10. SocialOomph

SocialOomph provides a free tier within its Personal Suite, offering basic yet powerful tools for individuals looking to automate their social media management.

The free plan restricts users to one social profile, making it ideal for personal accounts or small businesses focusing on a single platform. This limitation encourages a deepened focus on content quality and engagement on one network before expanding to others.

Despite the single-profile limit, SocialOomph generously allows an unlimited number of scheduled posts, which is a standout feature compared to many other free plans. This allows for extensive planning and scheduling of content without worrying about hitting a cap.

The free plan imposes a cap of a maximum of three posts per hour, which ensures a balanced spread of content and avoids spam-like behavior. This feature encourages thoughtful scheduling and can help maintain a healthy engagement rate with the audience.

Users have access to basic posting features that cover the essentials of social media scheduling. However, more advanced features such as AI social post generation are reserved for paid plans, nudging users towards an upgrade should they require more sophisticated tools.