10 Default Magento 2 Features That Enhance Marketing For Your Magento Ecommerce Website

10 default features that enhance marketing of magento ecommerce website

There is a lot of reasons for your Magento eCommerce website to migrate from Magento 1 to Magento 2, including having more awesome default features.

What does this mean?

This means that you don’t have to download and install too many Magento 2 extensions on your site and slow down its performance as in the previous version. Also, you will save a lot of money from buying these modules as a result.

So, let’s discover the top available features for your Magento eCommerce website now!

1. Responsive Magento 2 template

As you might know, the Magento 2 template is responsive by default, which therefore is presented nicely regardless of the devices, from desktops, laptops, tablets to smartphones.

magento 2 responsive

2. Modern Admin Interface

Compared to the admin interface of Magento 1, this new one is definitely much cleaner and easier for the owners to manage their stores.

Especially, you can easily customize the columns and choose which will be shown in the admin panel.

magento ecommerce website dashboard

3. Convenient Promotional Tools

In this new version, you are able to create discounts and promotional campaigns for your Magento eCommerce website at ease.

It allows you to apply a special price/ discount for a certain product, a category, or all of the items.

  • Advanced Pricing
magento 2 promotions
  • New Catalog Price Rule
magento ecommerce promotions

4. Easy Checkout

In order to minimize the cart abandonment rate for your Magento eCommerce website, Magento 2 offers a simplified checkout process.

Your customers can either check out after login or as guests.

Besides, they can review the items in their shopping cart with the product image, quantity and price.

magento 2 ecommerce website checkout
magento 2 checkout

Moreover, both the billing and shipping information are displayed in a simplified manner.

5. Customer Wish List

With this feature, your shoppers are able to save all of their favorite products on a wish list to see or buy later.

What will you benefit from that?

Well, this information will be a valuable source for marketing, a base for your marketer to create different personalized offers for your customers and enhance their purchases.

magento 2 wishlist

6. Full-Page Cache

One of the most important things for improving the performance of your Magento eCommerce website is the capability of a full-page cache.

Magento 2 allows you to do it just by clicking.

magento 2 full page cache

7. Customer Reviews

This is a powerful tool that indirectly helps your Magento store to boost sales.

80% of the customers will make their purchase decisions based on the feedback of the previous buyers. Therefore, allowing the users to contribute to your content is a wise idea, which would be more subjective than your own generated content.

magento 2 customer reviews

8. Easy Integration With Google Tools

It’s essential to connect your Magento eCommerce website with Google tools such as Google Analytics, Google Search Console, Google Adwords, or Google Tag Manager. After upgrading to Magento 2, you can easily integrate your site with all of these tools and track your site performance effectively (e.g.: following monthly traffic, running advertisements on Google, etc.).

integrate magento 2 with google analytics tag manager search console

9. Good For Search Engine Optimization (SEO)

Magento 2 gives you a great condition to stimulate SEO for your website. As you can see, it allows you to generate SEO-friendly URLs, write a perfect Meta Title and Meta Description containing Meta Keyword(s) for each page of your site.

In addition, it allows you to create a sitemap at ease.

magento ecommerce search engine optimization

10. Product Sharing Via E-mails

Magento 2 websites allow the customers to share any of your items with their friends via e-mails. As a result, you can promote your website/ products and services effortlessly with the help of your customers.

magento 2 features

Final Words

All things considered, it’s worth your effort and time to migrate from Magento 1 to Magento 2 website. If you are looking for a reliable Magento eCommerce company to conduct your migration, we’re glad to help! Please contact us by sending your request to [email protected], we will give you a free consultation and detailed quotation!

Read More:

100+ FREE Magento eCommerce Responsive Themes

What Should We Prepare For Magento 2 Upgrade?

20 Magento Ecommerce Design Trends (That’ll Dominate In 2022)

Magento 2 Tutorials – From A to Z For Beginners


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