Top 20 Trending Products & How to Sell Them (Updated 2024)

online products to sell

Finding the right products to sell can sometimes feel like solving a tricky puzzle. Many entrepreneurs struggle with the task of figuring out which products are currently popular, grabbing the attention of consumers and also bringing in substantial profits. It’s a common challenge that can make online sellers feel a bit lost and uncertain about the next steps.

In this blog post, we’ll give you a guide to navigate the ever-changing world of online sales. We’ll delve into 20 trending products that not only have the potential to attract your target audience but also can make your e-commerce venture a successful moneymaker.

Ready to discover the hottest products that can elevate your online business? Let’s hop on this exciting journey together!

1. Stylus Pen

Have you noticed everyone’s talking about stylus pens these days? The numbers don’t lie—people love them! Over the last five years, the buzz around stylus pens has been growing steadily. Just take a look at how often people have been searching for them online.

There’s a clear upward trend, with lots of folks getting interested, especially around June 2020. Maybe it’s because so many of us started working or drawing on our tablets from home around that time.

What’s cool about this trend is that it shows how stylus pens are more than just a passing fad. They’ve become a super handy tool for all sorts of things, from jotting down notes on the go to making digital art. Plus, they’re great for anyone who’s ever been frustrated by typos when tapping on a phone or tablet screen—a stylus pen gives you way more control.

For anyone selling gadgets and tech, stylus pens are a hot item to watch. They’re not just popular; they’re practical, and everyone can find a use for them. If you start selling stylus pens, you’re not just adding another item to your store—you’re giving people a way to up their game on their devices.

2. Night Light

Have you ever stumbled on your way to the bathroom at night? Or maybe you just needed a comforting glow after turning off the main lights? That’s where night lights come in, and it looks like a lot of people have been thinking the same thing. The Google Trends data over the past year shows us that interest in night lights has been like a little heartbeat—up and down regularly, but always present.

Especially around April 23, 2023, more folks started searching for them. Maybe it was to prepare for a cozy family holiday or to find the perfect gift for a friend. Whatever the reason, it’s clear that night lights are not just for kids—they’ve found a spot in everyone’s home.

Night lights are simple, they’re sweet, and they’re super useful. They make midnight snack trips safer, they keep the monsters away from the little ones, and they can even add a bit of magic to any room with their soft glow. Plus, they’re energy-efficient, so they won’t rack up the electricity bill.

Selling night lights? You’re not just selling a product; you’re offering peace of mind and a sprinkle of comfort. And the steady search interest suggests that people are always on the lookout for that perfect little beacon of light.

3. Bolster Pillows

Looking for that extra bit of comfort for your cozy nook or bed? You’re not alone! Bolster pillows have been catching eyes all over the world. Just peek at the search trends from the last year, and you’ll see a steady line of interest. These long, huggable pillows aren’t just for looks—they’re the unsung heroes of comfy living rooms and snuggly bedsides.

From the data, we see a pretty constant level of searches, which tells us that people consistently crave the snug support of a bolster pillow. Whether it’s to prop up for a good read or to add an extra layer of comfort for a night’s sleep, these pillows are always in demand.

Bolster pillows are versatile, too. They work as a chic decorative piece and provide functional support. If you’re thinking of what to add to your shopping site or store, consider bolster pillows. They’re the kind of item that people love for their practicality and flair.

So, whether you’re styling up a storm or just after that perfect pillow to curl up with, bolster pillows are a trend that’s comfortably sticking around.

4. Nasal Aspirators

If you’re a parent, you’ll know that a stuffy nose can be a big deal for little ones. And it looks like nasal aspirators have been a topic on many parents’ minds, as shown by the consistent search interest over the past year. These handy tools have become a go-to for families seeking a simple solution to help their babies breathe easier.

Nasal aspirators are essential for a baby’s health kit, not just because they’re useful but because they offer a safe and gentle way to clear little nasal passages. The trend indicates that these items aren’t just seasonal must-haves; they’re year-round lifesavers for new parents.

The Google Trends data shows us that the need for nasal aspirators remains a steady concern for people all around the world. There’s a noticeable uptick in interest recently, suggesting that more parents are looking for ways to provide relief to their children during cold seasons or allergy periods.

So, if you’re stocking baby care products, don’t overlook the humble nasal aspirator. It’s more than a trend—it’s a staple in the arsenal of parenting tools, helping make nights quieter and sniffles more manageable.

5. Matcha

Matcha isn’t just a trend; it’s a tradition that’s been embraced around the globe—and the past year’s search trends agree. People everywhere are continuing to show a steady interest in this vibrant green tea. The trend line stays quite consistent, with a few ups and downs, much like the gentle rhythm of whisking matcha in a bowl.

The love for matcha goes beyond its rich, earthy flavor; it’s a versatile ingredient loved by chefs and baristas alike. From lattes and smoothies to cakes and cookies, matcha has found its way into all sorts of delicious treats. And let’s not forget its reputed health benefits, packed with antioxidants, which make it a favorite among health enthusiasts.

The search data tells us that matcha has secured a spot not just in the kitchen but in the hearts of those looking for a touch of wellness in their daily routine. If you’re thinking about what to feature on your food blog or in your café, matcha is a choice that’s likely to resonate with your audience.

So, whether you’re catering to the health-conscious crowd or the culinary adventurers, matcha’s unwavering trend line suggests it’s a flavor that’s here to stay.

6. Wireless Doorbells

In the world of home gadgets, the wireless doorbell has been ringing true for convenience seekers everywhere. Over the last 12 months, the interest has held steady, as seen in the Google Trends data. It’s clear that homeowners are looking for ways to upgrade their doorbell game without the hassle of wires.

The trend shows that while the popularity of wireless doorbells may have its ups and downs, the overall demand remains solid. People appreciate the ease of installation and the flexibility of placing their doorbells anywhere without worrying about wiring. Plus, with many wireless models featuring video and smart technology, it’s like having a bit of the future at your doorstep.

The recent spike in interest could be due to new models hitting the market or homeowners looking to enhance their security with minimal effort. Whatever the reason, it’s evident that wireless doorbells are more than a fad—they’re a part of the smart home movement that’s making life easier.

So, if you’re in the business of selling home technology, don’t overlook the power of the wireless doorbell. It’s a small addition that can make a big impression on customers looking to modernize their homes.

7. Book Lights

The gentle glow of a book light has become a beacon for avid readers around the world. Google Trends over the past year shows a steady interest in book lights, punctuated by a notable rise in recent months. This uptick could suggest that more people are turning to the comfort of a good book and the convenience of a personal reading light.

The constancy in search trends for book lights indicates that despite the digital age, the love for traditional reading persists. These compact and handy devices offer a solution to book lovers who want to delve into their favorite novels without disturbing a sleeping partner or straining their eyes in low light.

The recent increase in interest might be attributed to a collective shift toward self-care and downtime activities, where reading plays a starring role. Book lights aren’t just practical; they symbolize a quiet retreat into the world of literature in our fast-paced lives.

So, if you’re in the business of selling reading accessories or are a book retailer, consider shining a light on book lights. They’re a small accessory with a big appeal for readers who simply want to read anytime, anywhere, without compromise.

8. Hair Accessory

Throughout the past year, the allure of hair accessories has woven its way through the trends, as shown by the Google Trends data. This consistent interest highlights that from functional hair ties to elegant hair clips, these accessories are an essential part of personal styling across the globe.

The trend line reveals a stable popularity with a slight dip as of late, which could be attributed to seasonal changes or shifting fashion trends. Yet, the overall steadiness suggests that hair accessories are not just a fleeting interest but a permanent fixture in fashion.

Hair accessories have the power to transform a look with minimal effort. They can be the statement piece of an outfit or a subtle nod to personal style. As the data suggests, they’re sought after for daily wear and special occasions alike, making them a versatile choice for any retailer or fashion blogger.

With a rich variety of styles and purposes, hair accessories cater to a wide audience. The trend may ebb and flow with the seasons, but the desire for that perfect hair adornment remains. Whether it’s a sparkly hairband or a practical scrunchie, these accessories are the cherry on top of any ensemble.

9. Water Bottles

In a world increasingly aware of the importance of hydration and environmental sustainability, water bottles have become more than just a practical item—they’re a lifestyle statement. The Google Trends data over the last year show a consistent interest in water bottles, with a slight dip recently, perhaps signaling a seasonal adjustment as we move into different weather patterns.

The trend line suggests that while the market for water bottles is stable, there’s room for innovation and style to capture the attention of consumers. People aren’t just looking for a container for their water; they’re looking for a fusion of function, fashion, and environmental consciousness.

This consistent interest presents a fantastic opportunity for businesses to tap into the market with water bottles that cater to various needs—insulated bottles for fitness enthusiasts, collapsible ones for avid travelers, or designer bottles for the fashion-forward.

The slight decline in the trend could also indicate the perfect moment to introduce new designs or features that re-ignite consumer interest. Water bottles are everyday companions for many, so a fresh take on an essential product could be the key to renewed popularity.

10. Lint Removers

The graph from Google Trends reveals a significant rise in the interest in lint removers over the past year, with a particularly sharp increase in recent months. This surge suggests that more people are seeking solutions to keep their garments looking their best.

The trend indicates that lint removers are gaining attention as a must-have tool for personal care and clothing maintenance. In an era where appearances are broadcast across various social media platforms, having a neat presentation is more important than ever. The lint remover, a simple yet essential accessory, is becoming a staple in the wardrobe care toolkit.

This uptick could be driven by the seasonal transition to heavier fabrics that are more prone to attracting lint, or it could be a reflection of a broader consumer behavior shift towards maintaining and preserving clothing rather than replacing it.

For retailers and lifestyle bloggers, this trending interest in lint removers is an opportunity to highlight the importance of garment care and offer advice on keeping fabrics looking fresh. It’s also a chance to showcase innovative products in this category that cater to eco-friendly or high-tech preferences.

11. Sofa Beds

The Google Trends data over the last twelve months paints a clear picture of the consistent demand for sofa beds, with a recent increase that suggests a growing appreciation for their practicality. These versatile pieces of furniture provide a dual-purpose solution that’s perfect for today’s dynamic living spaces.

The trend indicates that as homes become more compact, especially in urban settings, the sofa bed’s ability to transform from a comfortable couch to a cozy bed is highly valued. This rise in interest could also be reflective of the holiday season approaching, where people often look for smart ways to accommodate guests.

Sofa beds have come a long way from being seen as just a makeshift sleeping arrangement. Nowadays, they come in a variety of styles and materials, catering not only to the need for functionality but also to aesthetic preferences. They’re a stylish, space-saving solution for those who don’t want to compromise on comfort or design.

The recent uptick in search interest could be an excellent opportunity for furniture retailers and interior design influencers to showcase innovative sofa bed designs and offer tips on how to integrate them into small living spaces.

12. Wedge Pillows

The Google Trends data for the last year shows a steady level of interest in wedge pillows, with a recent uptick that suggests an increasing number of people are discovering their benefits. These uniquely shaped pillows are designed to support various parts of the body, promoting comfort and health.

The consistency in the data reflects a sustained awareness of the importance of proper support while sleeping or relaxing. The gradual increase in searches may be related to a growing concern for health issues such as acid reflux, sleep apnea, or back pain, where wedge pillows can offer significant relief.

Wedge pillows are not just about health, though. They are also about enhancing the quality of relaxation. They can be used to create a comfortable reading nook or to elevate the legs after a long day, making them versatile additions to any living space.

This rising interest is an excellent opportunity for health and wellness bloggers, home goods retailers, and even travel enthusiasts to discuss and promote the comfort and benefits provided by wedge pillows. It’s a chance to educate audiences on how small changes in sleep or relaxation habits can lead to improved well-being.

13. Car Chargers

The past year’s Google Trends data for car chargers shows a stable interest, with a recent slight upward trend. This steady demand underscores the modern necessity of staying charged and connected, even while on the move.

The trend reflects our contemporary lifestyle, where smartphones and other devices are integral to both our personal and professional lives. Car chargers have become an indispensable tool for anyone needing to ensure their devices don’t run out of battery during a busy day, long drives, or road trips.

The subtle rise in interest could be due to the release of new gadgets requiring in-car charging solutions, or perhaps an overall increase in travel as people venture out more. It’s also possible that as car technology advances, more consumers are looking to upgrade their in-car charging capabilities to match their fast-paced lives.

For tech retailers and automotive bloggers, this is an opportune moment to discuss the latest in car charging technology—highlighting quick-charge capabilities, multi-device functionalities, or integrated smart-charging systems that can adapt the power output to the device’s needs.

14. Power Banks

The Google Trends graph over the last 12 months indicates a solid and consistent interest in power banks, with a noticeable uptick towards the end. This trend highlights the indispensable role of power banks in our digitally driven lives, keeping our devices powered when wall outlets are out of reach.

The growing reliance on smartphones, tablets, and other portable gadgets for both work and leisure has cemented the power bank as a modern-day essential. The recent spike in interest could be attributed to travel resuming more widely, with people needing portable charging solutions on the go, or it could reflect the launch of new, more advanced power bank models that cater to the latest devices.

As tech evolves, with devices consuming more power for high-performance features, the demand for power banks is likely to continue its upward trajectory. They’re not just backup batteries; they’re peace of mind, ensuring we remain connected and productive wherever we are.

For tech retailers, gadget bloggers, and travel influencers, this is the perfect time to showcase the latest power bank features, such as fast charging, high capacity, or solar charging options. Educating audiences on how to choose the right power bank to suit their lifestyle can help demystify the technology and drive informed purchasing decisions.

15. Smartwatches

The Google Trends data for smartwatches over the last 12 months showcases a stable interest with a recent upward curve. This suggests that smartwatches continue to be a significant part of the tech conversation, with growing appeal as an accessory that’s both fashionable and functional.

Smartwatches have become a mainstay in the tech industry, evolving from novel gadgets to essential tools that offer a wide array of features, from fitness tracking to mobile notifications, all from the wrist. The increasing trend may also be influenced by the release of new models, improvements in technology, or a greater public focus on health and wellness, where smartwatches play a pivotal role.

As these devices become more integrated with our daily lives, their capabilities expand, making them an ever more attractive choice for consumers looking to stay connected and monitor their health metrics without being tethered to their phones.

For tech brands and digital lifestyle influencers, the rising trend signals a prime opportunity to showcase the latest smartwatch features and benefits, whether it’s for managing a busy schedule, keeping up with fitness goals, or simply staying in style.

16. Cargo Pants

The Google Trends graph indicates a steady interest in cargo pants over the past 12 months, with a level trend line that speaks to their sustained popularity. This classic apparel piece, known for its practicality and relaxed style, continues to be a staple in wardrobes around the world.

The constant interest likely reflects the utility fashion trend, where functionality meets style. Cargo pants, with their multiple pockets and rugged look, appeal to a wide demographic, from outdoor enthusiasts to street fashion aficionados. The recent stability in the trend could be attributed to these pants becoming a year-round favorite, transcending seasons with their versatile appeal.

For fashion retailers and style bloggers, cargo pants offer a canvas for showcasing how practicality doesn’t compromise style. They can be dressed up or down, and their practical features can be highlighted as an advantage in today’s fast-paced lifestyle.

The data suggests that while cargo pants may not be seeing a dramatic spike in popularity, their enduring presence in the fashion scene makes them a reliable category for steady sales and ongoing interest among consumers.

17. Athleisure

The Google Trends line for athleisure over the past year showcases a consistent interest with an upward trend towards the end, signifying a strong and growing engagement with this fashion genre. Athleisure wear, which blurs the lines between workout gear and casual clothing, is resonating more than ever with a lifestyle that values versatility and comfort.

The gradual rise in searches reflects an enduring shift in fashion where comfort does not compromise style. The blend of athletic and leisure wear caters to busy schedules, allowing wearers to transition from a yoga session to a coffee date without missing a beat.

This increasing trend may also align with a broader move towards wellness and fitness culture, which has been amplified by the global shift towards more health-conscious living.

Athleisure’s appeal lies in its wide range of products that appeal to diverse audiences, from performance fabrics for fitness enthusiasts to chic, cozy pieces for those looking for comfort-inspired fashion. The recent uptick in interest suggests that this is an opportune time for fashion retailers, lifestyle brands, and influencers to showcase innovative athleisure designs, highlight their multifunctionality, and position them as essential, everyday wear.

18. Wall Art

The Google Trends graph for wall art shows a fairly stable interest over the last 12 months, with a slight decline in recent times. This trend reflects wall art’s enduring place in home decor, as it remains a popular way for individuals to personalize their living spaces.

The sustained interest suggests that while home decor trends come and go, wall art continues to be a favored choice for adding character and life to the walls of homes and offices. The recent dip could be seasonal or indicative of market saturation; however, the overall trend indicates that wall art is a staple in interior design.

Wall art ranges from prints and photographs to hand-painted canvases, offering options for every aesthetic preference and budget. Its versatility means that there’s always room for innovation, whether it’s through new artists entering the scene, the incorporation of mixed media, or the use of technology, like augmented reality, to preview art in a space.

For interior designers, home decor retailers, and artists, the steady interest in wall art underscores the importance of continuing to offer diverse and quality selections that resonate with customers’ evolving tastes and interior design trends.

19. Dog Toys

Google Trends reveals a rising trajectory in the interest in dog toys over the last year, with a notable increase towards the end. This pattern underscores the growing recognition of the importance of play in a dog’s life for their physical and mental well-being.

The upward trend suggests that pet owners are increasingly seeking new and varied toys to keep their furry friends entertained and active. This could be due to a greater awareness of pet needs, an increase in pet ownership, or the desire to find durable and engaging toys as people spend more quality time with their pets.

Dog toys have evolved far beyond simple chew toys; they now include puzzle toys that stimulate a dog’s intellect, interactive toys that foster bonds between pet and owner, and even tech-enabled toys for tech-savvy pet parents. The recent spike in interest could indicate seasonal buying patterns or new product releases that have captured the attention of dog lovers.

For pet supply retailers, dog trainers, and pet lifestyle influencers, this is an opportune moment to highlight the benefits of various dog toys and to showcase innovative products that cater to the diverse needs of all kinds of dogs.

20. Cat Bed

The humble cat bed is one such item, as data from the past five years reveals. A graph detailing the global search interest for “Cat Bed” shows more than just numbers—it illustrates a story of comfort-seeking felines and the humans dedicated to their pampering.

The steady baseline of the graph is a testament to the consistent demand. Cat owners are always on the lookout for the coziest and most inviting beds for their whiskered companions. However, the narrative peaks—like the one in January 2022—invite speculation and analysis.

Was it a viral cat bed on social media that caused the surge, or perhaps a collective resolution by cat owners to start the new year with a fresh, plush bed for their pets? While the specific catalyst may be up for debate, what’s clear is the peak’s reflection of a spike in consumer interest and attention to feline comfort.

As the graph ascends once again in the latest data, we’re reminded of the evergreen nature of this market. The reasons for this resurgence could be manifold. Maybe it’s a new design trend that’s caught the eye of cat enthusiasts, or an innovative cat bed that’s revolutionized kitty relaxation. The cat bed’s trajectory in the market is not just about spikes and falls—it’s about understanding the subtleties of pet ownership and the evolving standards of pet care.

This trend analysis serves as a prelude to what might come next in the pet furniture industry. With technological advancements, we might soon see ‘smart’ cat beds that can soothe and entertain our pets. Or perhaps eco-friendly and sustainably sourced materials will become the new benchmark for the discerning pet owner.

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