To begin with, we have a question for you: What do these following famous e-commerce brands have in common?

1. Samsung
2. Ford
3. Olympus
4. Nike
5. Coca Cola
6. Christian Louboutin
7. Lenovo
8. Warby Parker
9. Rebecca Minkoff
10. Nestle Nespresso
11. Fox Connect
12. Vizio

Have you got the answer?
Yes, all of them are still using Magento – the most popular e-commerce platform today!

Not only these big guys, but there are also more than 250,000 e-businesses, with varied scales, choosing Magento as their e-commerce website platform.

Why?

Magento is undoubtedly easy to use, equipped with plenty of useful default features specialized for e-commerce. Moreover, there is a large Magento community out there, which means that you can easily get support when having any problems with your site.

Although more and more e-commerce platforms are developed (e.g.: Shopify, BigCommerce, Volution, 3Dcart,…), it is predicted that Magento still takes the lead in 2020.

Here are some reasons why Magento so unique and the favorite of the e-commerce industry:
 

Magento is Designed for E-commerce

Magento provides us with a comprehensive e-commerce solution by offering a great experience to not only the customers but also the developers and store administrators. Over the last few years, from Magento 1 to Magento 2, we all see a feature-rich e-commerce platform, prepackaged with all the fundamental tools for building a perfect e-commerce store.

Magento is an Open Source E-commerce Platform

As you might know, Magento is open-source, which means it’s a free platform combining PHP and other open-source tools. Because of that, Magento has already had a huge advantage over its competitors.

In addition, due to open source, Magento is highly adaptable and easily customized to meet a variety of project requirements.

More importantly, the platform can bring about a robust performance and utmost security for the store.

Magento is Fast & Scalable

If you desire for a store that has a fast page load, there is no e-commerce platform that can do better than Magento.

Owing to high-end caching technologies, your Magento store will speed up significantly.

Some people think that Magento is just suitable for SMEs but it’s not true. This platform is suitable for all small, medium to large firms since it’s flexible and able to grow with your business when it becomes huge. You might be surprised by its performance, stability, and reliability.

Magento is Responsive by Default

Magento incorporates HTML5 in order to make your store present nicely on any customers’ devices, from desktops, laptops, tablets to smartphones.

Plenty of Magento Extensions

One of the pivotal points that interest all Magento users is the enormous Magento extensions and modules marketplace. It’s easy to find and install a Magento plugin to enhance your store functionalities.

Multiple Websites, Stores, Store views are Supported

While most of the e-commerce platforms allow you to have one store only per account, Magento enables you to set up multiple stores managed through a single backend/ admin panel. Therefore, you can control all of your stores’ inventory, orders, billing, customer information simultaneously.

Besides, since every store might have different themes, languages, and currencies you can assign a sub-domain for each of them.

Easy Third-Party Integrations

Magento allows unlimited integration of third-party components, which therefore helps to reduce the development and deployment time frame considerably.

Additionally, you can connect to any application or plugin without any obstacles owing to the extensible API in Magento. Whether it’s a tracking tool, payment gateway, or a shipping or analytic tool, what you need to do is just finding the extension and install it into your Magento store.

No Restrictions for Hosting

Different from Shopify or Volusion platforms, Magento gives you the freedom to select a favorite hosting service. As a result, you will be able to choose the best hosting solution that fits your requirements and your budget as well. Moreover, in case that you want to migrate your current store, there are no restrictions on when and where you can host your store.

Magento Community is Incredible

As Magento is a prevalent open-source e-commerce platform, a huge Magento community has been built, including developers, agencies, store owners, designers, business consultants, solution providers, and end-users worldwide.

Conclusion

As you can see, Magento provides us with a wide range of functionalities in order to create perfect e-commerce stores. This platform will remain as the unbeatable e-commerce giant not only in 2020 but also in the next few years.

However, it’s worth noting that it requires a certain level of development expertise from developers to achieve an effective Magento site. Hence, you have to put more effort into selecting a reliable Magento development company to partner with.

With more than 7-year experience on Magento e-commerce, Tigren is able to help you build awesome Magento stores while offering the best price on the market. Contact us now to get free quotation for your project.

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