How to Increase Online Sales: From Clicks to Conversions


Ever stare at your online store analytics, that sea of numbers wonder what’s missing? You craft beautiful product descriptions, curate stunning visuals, and run targeted ads, yet that coveted sales surge in the digital desert. You’re not alone. Numbers of online entrepreneurs dealing with the same scenario: how to increase online sales?

However, it’s a solvable puzzle, and the pieces lie in understanding the intricacies of online behavior, crafting a customer journey that’s as smooth as silk, and wielding the power of digital marketing like a Jedi master.

So, step aside from the analytics screen and buckle up. This blog is your map to cracking the code of how to increase online sales, providing insights and strategies to transform your shop into a bustling marketplace. We’ll dive deep into your customers, explore the tactics, and arm you with the knowledge to conquer.

1. Optimize Your Website for Conversions

To boost sales, it’s essential to make your website easy to navigate and user-friendly. Start by designing a website that guides visitors smoothly through the buying process.

Make the checkout process simple. Use fewer form fields and offer different payment methods. This makes shopping easier and more appealing to customers. Add clear and persuasive calls to action throughout your site to encourage purchases.

Another key aspect is to speed up your website’s loading time. A fast-loading site keeps potential customers interested and increases the chances they’ll stay and buy something.

2. Exploit a Huge Amount of Abandoned Carts

According to the Baymard Institute, the average cart abandonment rate is 70.19%, calculated from 49 diverse studies. This astonishingly high rate isn’t just a number—it’s an often-overlooked opportunity to amplify your sales significantly.

Dive into the core reasons behind cart abandonment. Is it unexpected costs, a complex checkout process, or perhaps just a momentary hesitation? Each insight you gain is a stepping stone towards a more intuitive and seamless user experience.

Optimizing the path from cart to completion isn’t just about retention; it’s about reputation. A smooth, intuitive process reflects on your brand’s commitment to customer satisfaction. By revitalizing the way you approach abandoned carts, you’re not just salvaging sales; you’re enhancing the entire customer experience, turning potential losses into loyal customers, and, ultimately, more successful transactions.

3. Make Videos – Create a Viral One If You Can

Videos can show your products in action and help people understand what’s great about them. Make videos about your products that are more than just interesting — aim to make them so good that people want to share them everywhere. You want your videos to be a hit that everyone talks about.

Old Spice rode a witty, irreverent video to viral fame in 2010. A muscled man on a horse, directly addressing viewers and challenging clichés, won hearts and views (50 million+ views in a week), boosting brand recognition and sales. Humor, audience connection, shareability, and a redefined brand image: that’s the secret sauce!

4. Try the 3-Second Test and Act Now

Your website should be so clear that visitors understand what you offer within just 3 seconds. This is really important because people decide very quickly if they’ll stay on your site or leave.

Work on your homepage, the big headlines, and the pictures to make sure they all quickly tell people what’s great about your brand. If something isn’t working well, fix it fast! You don’t want to lose customers because they got confused or bored.

If you can grab people’s attention right away and keep it, they’re more likely to stick around, learn more, and eventually buy something from you.

5. Build an Effective Pricing Strategy

Getting your prices right is key to selling more online. Do some research to see what prices work best in your market and for your customers.

Look at what others are charging and think about what your customers are willing to pay. Your goal is to find a price that fits well with what’s out there and appeals to your customers.

Think about offering deals, like bundles (where you sell a few things together at a good price) or discounts. Put these deals front and center on your website to grab the attention of shoppers who are looking for a good value. This can lead them to buy more from you.

One notable example of a successful skimming pricing strategy is Apple’s iPhone. When Apple releases a new iPhone model, it initially prices it at a premium to target early adopters and loyal Apple enthusiasts who are willing to pay a premium for the latest technology. As time passes and demand stabilizes, Apple gradually reduces the price and introduces more affordable options, allowing them to reach a wider customer base.

Apple has been able to maintain its premium brand image while still capturing a significant market share. This approach has helped Apple establish a loyal customer base and generate substantial profits.

6. Show Off Your Positive Customer Testimonials

Good reviews from customers can really help sell your products. Think of these reviews like a piece of art that deserves a special spot on your website. Put them where people can easily see them, like next to the products they’re about and where people pay.

Ask your happy customers to tell others about their good experiences. They can write something, take a picture, or even make a video. These real stories from real people make others feel more confident about buying from you.

7. Create a Sense of Urgency

Make people feel they need to buy quickly from your online store. Use special, short-time deals, quick sales, or timers counting down to show that they might miss out if they don’t act fast.

People don’t like to miss out on good things. By showing that your deals won’t last long, you encourage customers to buy right away. This helps you sell more because people decide faster when they’re worried about missing a great deal.

8. Offer a Money-Back Guarantee

Make your customers feel safe when they buy from you by offering a money-back guarantee. This promise helps calm their worries because they know they can get their money back if they’re not happy.

Be very clear about how your return policy works. Tell customers that it’s easy to return items and that you care about making them happy. When they know this, they’re more likely to buy without hesitation and feel good about their purchase.

9. Lookalike Audiences on Facebook

Use Facebook’s “lookalike audiences” feature to reach more people who are similar to your current customers. Facebook looks at what your customers like and finds other people who are like them.

This method helps you show your ads to people who are more likely to be interested in your products because they’re similar to people who already buy from you. This can get more people to notice your brand and buy your products, helping you increase your online sales.

The fashion brand Chic Me used Facebook lookalike audiences based on its highest-value customers to reach its target audience and increase sales, achieving an 82% lower cost per conversion, and 14 higher add-to-cart completion from a campaign targeted to lookalike audiences, compared to a campaign with broad targeting.

10. Less is More: Product and Service Selection

In the vast landscape of online offerings, the principle of “less is more” can be a powerful strategy. Consider curating collections, introducing limited-edition drops, or highlighting seasonal selections. This streamlined approach not only enhances the focus of your marketing efforts but also simplifies the customer’s decision-making process.

By presenting a thoughtfully curated array of products and services, you create a less overwhelming shopping experience. This strategy can resonate well with consumers seeking authenticity and quality overabundance, contributing to a more effective and deliberate conversion path.

11. Optimize the Experience

In our increasingly mobile-centric world, neglecting the optimization of your mobile website is akin to missing out on a bustling marketplace. Prioritize the mobile user experience by ensuring intuitive navigation, swift loading times, and a seamless checkout process for on-the-go shoppers.

Responsive design and mobile optimization are not just trends; they are essential components of providing a positive online shopping experience. By aligning your website with the preferences and behaviors of mobile users, you tap into a vast audience segment and enhance the accessibility of your products, fostering increased online sales.

A client partnered with BlastX, a customer experience consulting agency, for its digital experience optimization efforts. Their optimizing recommendations significantly improved bottom-line metrics, and bookings by over 28%, representing a monthly revenue impact of +$280k.

12. Collaboration Conquers

Forge strategic alliances by partnering with businesses that complement your brand. Collaborative efforts, such as cross-promoting each other’s products, co-hosting events, or creating exclusive joint ventures, can yield mutual benefits. Partnering up not only introduces your brand to new audiences but also enhances credibility through association.

The synergy created by such collaborations can lead to increased sales for both entities involved. By exploring partnerships that resonate with your brand ethos, you unlock innovative avenues for reaching and engaging with diverse customer segments.

13. Social Buttons on Product Pages

Adding social buttons — like those for Facebook, Twitter, and Instagram — to your product pages can be a game-changer for your online sales. When customers like or share your products, they’re telling their friends about you. It’s like having your customers help advertise for you.

Surprisingly, a case study from VWO found that a store sold more when they took the social buttons off their product pages. Why? Sometimes, these buttons can distract customers or make the page too busy, leading them away from actually buying the product.

Social buttons can be really helpful, but they’re not one-size-fits-all. Test them out, see what works for your store, and adjust from there. Your goal is to make buying as easy and pleasant as possible for your customers.

14. Time is Money

Every second counts in the fast-paced online environment, and website optimization is not just a buzzword—it’s a critical element of success. Conduct a meticulous analysis of your site’s loading times, identify pain points in the checkout process, and streamline navigation to keep customers engaged.

Start by utilizing various online tools and platforms to conduct a thorough analysis of your website’s loading times. Identify potential bottlenecks and areas of improvement, paying close attention to factors such as server response times, image compression, and script optimization.

Consider employing content delivery networks (CDNs) to distribute your website’s content across multiple servers strategically, reducing latency and improving overall loading speed. Implement features such as guest checkout options and one-click payment methods to expedite the process for returning customers.

15. The Power of Freebies

In a report by MIT, two types of chocolates were offered in a cafeteria, Hershey for 1 cent and Lindt for 14 cents. At these prices 8% of people chose Hershey and 30% chose Lindt. However, when one cent was reduced so that Lindt cost 13 cents and Hershey-free – the demand for Hershey almost quadrupled to 31%.

Freebies not only attract attention but also create a positive brand perception and encourage customer loyalty.

By strategically incorporating free offerings into your marketing strategy, you initiate a reciprocal relationship with your audience, fostering goodwill and transforming one-time buyers into repeat customers. This powerful psychological trigger can lead to sustained brand affinity and positive word-of-mouth referrals, contributing to a steady increase in online sales.

16. Payment Variety is Key

Expand your customer reach by offering a diverse array of payment options, catering to the preferences of your varied audience. Accepting credit cards, and e-wallets, and even embracing buy-now-pay-later schemes ensures that your checkout process is inclusive and user-friendly.

By eliminating barriers related to payment methods, you create a seamless transaction experience, enhancing customer satisfaction and increasing the likelihood of successful conversions. Recognizing and accommodating the diverse payment preferences of your audience positions your brand as customer-centric and accessible, fostering a positive relationship that extends beyond individual transactions.

17. Referral Rewards

Transform your existing customers into enthusiastic brand ambassadors by instituting a referral rewards program. Incentivize them with discounts, loyalty points, or exclusive perks for successfully referring new customers. The genuine enthusiasm of satisfied customers can be your most potent marketing tool, organically expanding your customer base.

By formalizing and rewarding these referral efforts, you not only acknowledge and appreciate your existing customers but also tap into the trust they’ve built with their networks. This strategy creates a symbiotic relationship where both parties benefit, driving organic growth and solidifying customer loyalty.

18. Double Down on Winners

Identifying high-performing channels is crucial for optimizing your budget and efforts in the dynamic landscape of marketing channels. Track and analyze your marketing channels to identify those that consistently generate the most sales.

Once identified, allocate a proportionately higher budget and resources to double down on these successful channels. This strategic approach maximizes your return on investment (ROI) by focusing on what works best for your specific target audience.

By investing more heavily in channels that yield the most significant returns, you ensure a more efficient and effective allocation of your marketing resources, ultimately contributing to increased online sales.

19. Experimentation Matters

Netflix‘s success in the ever-evolving world of streaming can be attributed to many factors, but one key ingredient stands out: relentless experimentation. They don’t settle for what’s familiar; instead, they constantly test and refine every aspect of the viewer experience, from the seemingly simple thumbnails to the complex release strategies for their original content.

Netflix’s dedication to experimentation doesn’t just drive clicks and viewership; it has a broader impact on the entire streaming landscape. Their success inspires other platforms to adopt similar testing methodologies, ultimately benefiting viewers with a more tailored and enjoyable streaming experience.

While not every experiment may yield immediate results, the insights gained contribute to a dynamic marketing strategy that evolves alongside the preferences of your target audience.

20. Attract New Eyes

Extend your reach by thinking beyond your usual demographic. Consider what other groups might be interested in your products and tailor your marketing messages and visuals to resonate with them. Broaden your appeal and diversify your customer base by exploring creative approaches that capture the attention of new audiences.

Conduct market research to identify untapped segments and adapt your marketing strategies accordingly. By continuously refining your messaging to cater to diverse interests and preferences, you position your brand as inclusive and relevant to a wide array of potential customers. This expansion of your audience base contributes to sustained growth and increased online sales.

21. Feedback Fuel

Implement changes based on customer feedback, ensuring that your brand remains agile and aligned with the ever-changing landscape of consumer preferences.

What is more, you can gain valuable insights from your customers by constantly seeking feedback through surveys, reviews, and social media interactions. Listen attentively to their concerns, suggestions, and preferences, using this feedback to iteratively improve your goods, services, and general customer experience.

Customer feedback is an invaluable resource for understanding the evolving wants and expectations of your audience. By demonstrating a commitment to responsiveness and continuous improvement, you could also create a customer-centric approach that builds trust and loyalty.

22. Attention-Grabbing Banners


You can create a bold statement on your homepage by having attention-grabbing promotional banners that showcase your best deals, limited-time offers, new arrivals, or special discounts. These banners serve as enticing visual cues, capturing the instant attention of visitors and directing them to explore your goods further.

By carefully placing these banners on your homepage, you create a focal point for visitors to connect with your most compelling promotions. Regularly update these banners to line with seasonal campaigns, ensuring that your homepage remains a dynamic and visually appealing gateway to your latest and most enticing offerings.

This strategic use of homepage banners not only drives immediate sales but also establishes your brand as one that constantly provides value and excitement.

23. SEO: Are You Optimized?

A well-optimized website not only attracts more organic traffic but also positions your brand as an authoritative voice within your industry. By investing in SEO, you lay the foundation for sustained growth and increased online sales by ensuring your products are discoverable by a broader audience actively searching for what you offer.

Gadget Flow is a product discovery platform that keeps readers informed on the latest tech and gear out there and also stays on top of unique crowdfunding campaigns, they began to look for innovative solutions and an SEO strategy that would accomplish these goals.

The resulting goal, then, became to provide relevant, high-quality content to customers at every level and topic and become the trusted resource customers return to again and again. With the help of the tool WordLift, Gadget Flow devised a knowledge graph to implement and guide a site-wide content model and enhance its overall SEO. The result speaks for itself: 198% organic traffic growth.

Wrap Up

Each of these methods can help increase your online sales. However, it is important to find the ones that work best for you and your business. Experiment with a few of these strategies and see which ones produce the best results. With a little effort, you can start seeing an increase in online sales this year. Are you ready to get started?

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