Magento 2 Product Types: Everything Merchants Should Know

magento 2 product types explanation

By default, there are 6 product types in Magento 2: Simple, Configurable, Virtual, Downloadable, Grouped & Bundle Products. They are the same as in Magento 1. Users from Magento 1 may be immensely familiar with these types of products. However, if you are curious and want to understand more about them, here you go. This blog will give you a detailed description of all product types available in Magento 2, empowering you to make well-informed decisions when managing your online store’s products.

1. Simple Products

This is the most widely used product type in the Magento store. A simple product in Magento 2 is a physical item with a unique SKU code and no options for customers to choose from, such as size or color. For example, the Cruise Dual Analog Watch is a simple product where customers can only select the quantity. Simple products can be sold individually or as a part of configurable, grouped, or bundle products. Simple products can be sold individually or as part of grouped, configurable, or bundle products.

magento product types simple product

2. Configurable Products

A configurable product in Magento 2 is a product type that offers multiple options for customers to choose from, such as sizes, colors, or materials. However, each option represents a separate, simple product with a distinct SKU, which makes it possible to track inventory for each variation.

For example, the Ryker LumaTech Tee is a configurable product type with variations in colors (blue, gray, black) and sizes (XS, S, M, L, XL), resulting in a total of 15 variations. Configurable products allow store owners to manage inventory for each variation and avoid duplicate content and cluttered product pages, providing a better user experience for customers.

magento product types configurable product

3. Virtual Products

A virtual product in Magento 2 is a non-physical item that doesn’t require shipping or delivery. Examples of this product type include memberships, services, warranties, subscriptions, and online courses. Virtual products can be sold individually or as part of grouped or bundle products. They are intangible and don’t require stock management. Creating virtual products in Magento 2 is simple and can be done through the backend or programmatically.

magento product types virtual product.png

4. Downloadable Products

Examples: Software, Video, Ebook,…

Downloadable products are digital files that can be downloaded by customers upon purchase. They can include items like eBooks, music files, videos, software applications, Magento extensions, and more. Customers have the convenience of accessing and using the product immediately after downloading it. A prominent example of the downloadable product type in Magento 2 is the Solo Power Circuit exercise. Downloadable products are often accompanied by trailers or sample files to give customers a preview before making a purchase.

downloadable product

5. Grouped Products

A grouped product in Magento 2 is a collection of related simple products presented as a group. For example, the Sprite Yoga Straps set consists of three separate straps of different colors. Customers have the option to purchase the entire set or individual straps. Grouped product type allow for flexible purchasing options and are listed separately in the shopping cart. They are commonly used for items that are sold together, such as furniture sets or combo beauty products.

grouped product

6. Bundle Products

The Sprite Yoga Companion Kit is an example of a bundle product in Magento 2. With a bundle product, customers cannot choose to buy the products separately but must order them all as a package. Many shops create bundle products as bundle products are customizable and can consist of simple or virtual product types. Each item in the bundle type can have its own price, SKU, weight, and other attributes. They are commonly used for products like personal computer systems, game consoles with extra controllers, or gift baskets. When purchasing a bundle product, customers are required to buy all the items together and cannot select individual items.

bundle product


  • Simple Products and Virtual Products, although they can be part of a grouped product, do not have the ability to have custom options. This means that you cannot add specific customizations or choices for these individual products within the grouped product.
  • Grouped products allow customers to buy all items or select individual products, while bundle products require purchasing the entire bundle.
  • To create product variations, use Magento Configurable Product or Simple Products with custom options.

Final Words

In conclusion, Magento 2 offers a diverse range of product types to cater to various business needs. Understanding the differences between simple, configurable, grouped, virtual, and bundle products is crucial for effective product management and creating a seamless shopping experience for customers. By leveraging the right product types, store owners can optimize their e-commerce strategy and drive sales. Depending on the specific goods and services each store will use different Magento 2 product types. If you still are confused about any of these Magento 2 product types, please leave a comment and we can explain more or give extra examples.

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