If you are running a Magento business, you probably heard something about the Magento Progressive Web App. It takes advantage of new technologies to bring the best of mobile sites and native applications to mobile users. According to Google, the PWA is “reliable, fast and engaging” with many outstanding features such as instant loading, add to homescreen, push notifications.
Compared to the Magento native apps, the Magento Progressive Web App might appear to be more favorable due to several reasons:
- It takes significantly less time to build a PWA from the scratch than to build a native one (1 month vs. at least 6 months)
- The associated cost of developing a PWA is very reasonable while that of developing a native app is huge.
- It’s easier for the customers to approach the PWA since they will be invited to create a PWA shortcut on their homescreen when accessing the site on their browser. Therefore, it’s simultaneously effortless for the store owners to promote the app to their buyers.
- The update tasks become more simple and convenient for users. For Magento native apps, they must go to the app store to update and re-install the app whereas they just need to reload the PWA to get the latest version.
- The PWA is good for SEO since it is shareable. More specifically, each PWA will go with a specific URL and you can easily share it anywhere. Furthermore, since the PWA can bring about a better experience for users, it would help to increase user session length, decrease the bounce rate and enhance traffic significantly.
What is more?
If your e-commerce store is built on the Magento 2 platform, there are various ways to integrate PWA with your site. Standing out among those solutions is applying Tigren’s Magento PWA Theme.
It’s worth noting that we don’t sell the theme but providing Magento 2 PWA Integration service using our exclusive theme.
Contact us (firstname.lastname@example.org) to get a free quote for your project!
Besides, we have published a Free E-book of Progressive Web App for Magento 2. If you are going to develop your PWA, this is a must-read document.