Key Features

Fast Speed

Instant Loading, Lightning Interactions

More than 50% of visitors will leave if your Magento website takes more than 5 seconds to load. After applying Magento 2 PWA Theme, your web page load speed will be rocketed.

There is no longer the flash of the white screen when navigating between pages and the page header will persist throughout the transitions.

App-like Interface

Be like apps…

Magento 2 PWA Theme will open a door of great user experience with accelerated loading speed, even on flaky network, handy push notifications, instant access on the home screen with an app icon, and more.

Needless to say, Magento 2 PWA is a perfect solution for merchants to drive customer engagement and revenue.

  • Icon On Mobile Home Screen
    Once the shoppers visit the store on their browser, they will be invited to add your PWA to their home screen – just one click, no complicated installation required. Compared to persuading the users to install a Magento native app, it is an easier way to earn a place on their smartphone, isn’t it?
  • Push Notifications
    With push notifications, you can draw customers’ attention even when their browser/app is closed. You can easily notify your buyers of your promo campaigns, introduce your latest products and simply remind you to visit your store after a long time. Compared to traditional email marketing, this might be a better approach to engage your buyers.
  • Fullscreen Mode
    Fullscreen mode will disguise your PWA into a native app, which helps to shape user expectations early and gives them a seamless online shopping experience afterward.
  • Splash Page With Store Logo
    After adding a home screen shortcut, your PWA looks exactly like a normal mobile app, and launching it with a splash screen will make the users even more excited. Instead of displaying a browser interface with the distraction of the URL bar, you can welcome store visitors with a branded image and logo.
…But more convenient!

Magento 2 PWA pave the way for a cutting-edge mobile browsing experience that will challenge all existing Magento native apps. Some experts even predicted that this technology could replace native apps sooner or later.

  • Offline mode
    Under poor or non-existent network connectivity, customers can still browse in the store as long as they have visited your pages. In other words, PWA allows users to access cached content. As a result, they can enjoy the seamless shopping experience although the network can appear and disappear very often.
  • Low Storage Space
    When a native app is installed to the user’s smartphone/ tablet, it will pull directly from the device’s resources. For PWAs, it will occupy just a modest storage space to avoid affecting the whole device performance.
  • Cross-platform Availability
    Since each native app must specialize in iOS or Android, you will have to develop 2 separate apps to target users of both platforms. On the contrary, Magento 2 PWA can be utilized regardless of the user’s browser. Therefore, a lot of time and cost for development will be saved.
  • Easy Updates
    Similar to accessing usual web pages, the customers can effortlessly get the latest updates of your PWA just by refreshing the page. Meanwhile, the native apps can only notify the users of the new version, and it’s up to them to perform manual update or not.
  • Background Sync
    Background sync gives you the ability to hold up the user’s actions (e.g.: send a message, send a contact form, upload photos, update profile…) when losing the Internet and complete those once getting the connection back.
  • Low Cost
    To develop native apps (for both iOS and Android users), you will have to make a double investment and effort in app development, testing, and maintenance. Meanwhile, converting your website to PWA using Magento 2 PWA theme costs you even less than building a single app!
  • SEO Support
    Magento 2 Progressive Web App will maintain the structure of your current website, that’s why it can be optimized, searchable by search engines and shared via URLs as well. Conversely, your native apps can only be shown up in the search results of the app stores.

Embrace Magento 2 PWA Theme To Stay Ahead Of The Competition!

Up to now, just a small number of Magento stores have applied Magento 2 Progressive Web App, while the others haven’t realized full potentials of this technology or are not be able to build it. Let’s grasp this chance to become one of the early adopters and make your business stand out.

Frequently Asked Questions

PWA is an impeccable combination of webs and apps. It applies modern web capability to deliver an amazing app-like experience to your mobile users.

There are more and more websites integrating PWA to enhance the user experience, included Magento 2 e-commerce websites. If you are running a Magento store, it’s possible to apply this technology by using specialized PWA theme/ modules for Magento 2.

One of the fastest ways to apply PWA to your Magento 2 website is installing Magento 2 PWA extensions. The thing is that all of the available modules are still very basic and unstable with very limited functions. For some plugins, they are only good at performing the “add to home screen” feature and neglecting other essential functions of PWA.

Conversely, Magento 2 PWA theme will help you make the most of PWA technology, not only providing a great app-like experience on mobile devices but also significantly enhancing your current website performance on desktops.

On one hand, there are several similarities between Magento 2 PWA and Magento Native App such as icon on home screen, fast page load speed, splash page, fullscreen mode, push notifications, etc.

On the other hand, there are a lot of differences between Magento 2 PWA and Magento Native App:

  • Used technology: While Magento native apps apply Java (for Android) or Objective-C (for iOS), Magento 2 PWA theme utilizes Magento 2 PWA Studio, React JS, and Graph QL.
  • Development process: For native applications, you will have to build two separated apps, one for Android and another for iOS. You will have to spend 4-6 month to develop each app. In comparison, to convert your existing website to PWA, it will take you less than 3 months while your PWA can run on both Android and iOS operating system.
  • Acquisition & maintenance cost:  In general, the cost of developing and maintaining an app is relatively high and that would be doubled if you want to build both Android and iOS apps. Meanwhile, the initial cost and maintenance cost of PWA will definitely be lower than that of native apps since the codebase can be updated in one place, and not for each platform separately.
  • Installation process: For native app, the users must visit the app store, look for your app and install it on their mobile devices. For PWA, when the users visit your website, you will be invited to add your PWA to your home screen, it takes just a few seconds, no installation required.

For all of the above, Magento Progressive Web App can be a perfect alternative for Magento Native App, especially when the merchants have a limited budget.

The cost of converting an existing Magento 2 website to PWA depends on an array of factors.

For example, if you want to customize the default design of Magento 2 PWA theme to make it similar to your current design, there will be extra cost based on how complex your design is.

Also, if you are utilizing some Magento extensions, we need to check to see whether it is compatible with the PWA theme or not and make some module customizations if necessary.

In order to get an exact quote for your project, please send your request to info@tigren.com.

Magento 2.3 PWA Studio was released in order to support merchants to convert their websites to PWA. In other words, it provides a set of tools for developers to develop and deploy PWA storefront for Magento 2.3.x websites.

However, the Magento 2 PWA demo created from Magento PWA Studio is immensely basic, you check it at https://veniapwa.com/. As you can see, it does not provide all default features of Magento 2. There are no header, homepage (banner, new products/ featured products block), category page (layer navigation, comparison sidebar, sort by), product page (add to wish list/compare, products attributes), my account page, customer login, as well as some PWA features.

On the contrary, Magento 2 PWA Theme, developed by Tigren, not only offers full PWA features but also fulfills all fundamental of Magento e-commerce websites. As a result, it’s okay if you want to use the default Magento 2 PWA Studio tools, but there will be a long way to go. Or, you can apply our ready-made PWA theme to convert your site to PWA quickly and effectively.

For developers:

In the traditional Magento 2 themes, template components (mostly referring to Magento UI components such as buttons, tables, dialogs) will be used to create front-end experience. Then, they will be integrated with Magento application and depends on the Magento’s core code to perform functionalities.

In comparison, Magento 2 PWA theme applied a different approach to defining the storefront look and feel using PWA Studio tools. Instead of inheriting from a parent theme (Magento Luma/ Blank), PWA uses React components to provide functionality.

For users:

Even when you use responsive themes for Magento 2, they still cannot deliver a great app-like experience like a PWA. The only thing a responsive Magento 2 template can bring about is the basic change of website look depending on the user’s device, no more.

Meanwhile, Magento 2 PWA theme can provide an outstanding experience for mobile users with fast web page speed, shortcut on the home screen, fullscreen, push notifications, offline mode, etc. Moreover, it even contributes to boosting the web page speed for desktop users.

In fact, although we can help you to convert your Magento 1 website to PWA, it is not highly recommended for two main reasons. Firstly, Magento will stop providing support for Magento 1 from June 2020 (official announcement). Secondly, Magento 2 architecture is more appropriate for PWA integration. For Magento 1, a lot of modifications for Magento core code will be implemented.

As a result, you should consider migrating from Magento 1 to 2 and integrating with PWA at the same time. With the wealth of expertise in both Magento migration and PWA development, we can transform your site successfully.

By blending the best features of the webs and mobile applications, Progressive Web App will bring shopper experience to the next level, and stimulate their purchases. Alibaba, AliExpress, Flipkart, Amazon,  and Lancome are large e-commerce businesses who adopted modern PWA technology and gained significant successes.

April LeeMagento 2 PWA Integration