10 Outstanding Progressive Web App (PWA) Examples in 2023

Progressive Web App Ecommerce Examples

In today’s fast-paced digital world, user experience is the linchpin of successful online interactions. But what if I told you there’s a revolution underway, blending the best of web browsing with the benefits of mobile apps?

Enter Progressive Web Apps (PWAs), a game-changer that’s redefining our digital landscapes. From lightning-fast load times to offline accessibility, PWAs are setting a new gold standard. Dive into these outstanding PWA examples to witness the future of web interactions. Whether you’re a curious user or a forward-thinking developer, you’ll want to learn from these sites.

1. Pure Formulas

Pure Formulas

Pure Formulas, a top name in online health and supplements, faced a challenge. Their website had frustratingly slow loading times, especially during checkout. This led to users abandoning their carts and low sales.

To solve this, PureFormulas turned to Progressive Web Apps (PWA) and incorporated PWA Builder into their website. The outcomes were transformative:

  • Faster website speed
  • Customizable menu planning
  • Easy product lookup

Carolina Servinga, Senior Director of Technology at PureFormulas, said, “Our Progressive Web App is twice as fast as before. We aim for an efficient, secure, and user-friendly shopping experience, and PWAs helped us achieve that.”

PureFormulas enjoyed a 14% rise in conversion rates and a 9% increase in the average order value (AOV). The improvements tackled the very issues they faced – prolonged load times and an outdated checkout process.

2. ShopEddies


ShopEddies serves as a hub for adventurers seeking top-quality parts for their cars, trucks, RVs, and power sports. Despite their wide array of offerings, the platform struggled with an uninspiring design and laggy interactions.

The unappealing aesthetics and slow user experience became the driving force behind ShopEddies’ decision to look for a solution. They turned to Magento PWA to revamp their online presence and improve loading times.

With the help of Tigren, ShopEddies’ new PWA design became:

  • Minimalistic: A clean, clutter-free design ensures that customers can navigate the site easily.
  • Intuitive: The design is straightforward, allowing users to find what they’re looking for without hassle.
  • Customizable: The PWA offers room for tailor-made modifications tailored to ShopEddies’ specific needs.

ShopEddies didn’t just stop at a redesign. They integrated enhanced features like:

  • Improved Layered Navigation: Making product searches more efficient and user-friendly.
  • Year-Make-Model Filter: This specialized filter is perfect for users seeking specific parts. It integrates seamlessly with existing extensions, ensuring the platform’s stability.

The adoption of PWA led to a more fluid and simplified buying process. This not only improved conversion rates but also ensured that customers stayed on the platform longer, enjoying a revamped and efficient shopping experience.

3. Truclothing


Truclothing stands as a beacon in the men’s formal clothing industry, boasting dozens of stores scattered across the UK. Their mission has always been clear: offer affordable yet top-tier suits to their vast clientele. To continually meet this goal, they remain on the lookout for cutting-edge solutions.

Switching to PWA propelled Truclothing’s mobile experience to new heights. Users now enjoy a more engaging journey that mirrors the fluidity and feel of native apps. This elevates Truclothing’s platform well above the standard mobile browsing paradigms.

Truclothing didn’t just adopt any PWA; they chose the TigrenPWA theme. This endowed their platform with:

  • Robust Custom Features: These ensure a seamless shopping experience, adding more layers of user-friendliness to their platform.
  • Building Trust and Satisfaction: Enhanced features and an intuitive interface contribute significantly to increasing customer trust and overall satisfaction.

By prioritizing user experience and leveraging the TigrenPWA theme, Truclothing not only maintains its reputation for quality suits but also delivers a top-notch digital shopping experience. This move reiterates their commitment to innovation and customer satisfaction, solidifying their position as a leader in the men’s formal clothing market in the UK.

4. Flipkart


Flipkart, a powerhouse in India’s e-commerce landscape, isn’t just about buying and selling. It’s an expansive entertainment platform, offering users the ability to play games, watch movies, and engage in social interactions, sharing ideas and content. With such diverse functionalities, optimizing speed and performance becomes paramount.

In 2015, Flipkart made a bold move. They went all-in on an app-only strategy, pulling the plug on their mobile website. Their motivation? To replicate the speedy and engaging user experience offered by their native mobile app on the web. However, the evolving digital landscape, coupled with emerging features that enhanced mobile web capabilities, made Flipkart reconsider their approach.

Flipkart’s reintroduction to the mobile web wasn’t just a comeback; it was a revolution. They rolled out Flipkart Lite, a Progressive Web App (PWA) that married the best elements of their native app with the versatility of the web. This PWA wasn’t just another mobile site; it brought forth features that allowed it to:

  • Load swiftly
  • Function offline
  • Engage users actively
  • Use significantly less data

The transformation to Flipkart Lite bore impressive results:

  • User Engagement: Time spent on Flipkart Lite soared to an average of 3.5 minutes, a stark contrast to the previous 70 seconds on their earlier mobile experience.
  • Enhanced Performance: The site witnessed 3x more time spent, a 40% jump in re-engagement rates, and a whopping 70% increase in conversions for users accessing via the ‘Add to Homescreen’ feature.
  • Economical Data Usage: Flipkart Lite consumed data three times less than before, making it more efficient for users on limited data plans.

5. Garbarino


Garbarino, a household name in Argentina, stands tall in the competitive e-retail space, offering a vast array of household essentials. Being a major player in the market, they were on the lookout for strategies to enhance their site’s performance and elevate user engagement levels.

In 2017, Garbarino, with its substantial mobile traffic from Chrome, decided to embrace PWA. The move was both strategic and timely, especially considering the inconsistent mobile connections in Argentina and the potential reluctance of users to download native apps.

After transitioning to PWA, the results painted a promising picture:

  • Conversion Rate: A noticeable 27% uptick.
  • Bounce Rate: A decrease of 9%. Why? Whether due to faster loading, better design, or ease of navigation, the reasons can be myriad, but the positive shift is undeniable.
  • Returning Visitors: A growth of 13%. The reasons, as with the bounce rate, could be many, but the numbers point to increased user satisfaction.
  • Page Views per Session: This metric saw a significant 35% increase. Interestingly, when coupled with the nearly unchanged session duration, it indicates that users now browse more pages at the same time, hinting at improved site performance and heightened engagement.

Garbarino’s PWA journey underscores the transformative power of this technology in the e-retail domain. While the numbers speak for themselves, the broader takeaway is the enhanced user experience, which is paramount in today’s digital age.

6. Timetravels


For those intrigued by the allure of Scandinavian beauty, Timetravels offers a portal to the mesmerizing landscapes of Northern Europe. This Finnish tour operator specializes in group trips spanning countries such as Finland, Iceland, Norway, Sweden, and the Baltic states.

Understanding the importance of providing an impeccable user experience, especially for their target demographic – the youth, Timetravels embarked on a digital transformation journey.

To achieve this, Timetravels didn’t just make small changes. They decided to transform their entire website into a Progressive Web App (PWA). This meant:

  • Faster load times
  • Better user interaction
  • More features tailored for their audience

Starting in 2019, the company collaborated with experts to revamp their online presence. It wasn’t just about cosmetic changes; the goal was a holistic upgrade. This involved migrating to Magento 2, automating certain business processes, revamping their tour builder, and significantly enhancing user experience across both desktop and mobile platforms.

7. 5miles


5miles, a virtual marketplace, is a haven for thrifting enthusiasts, connecting local sellers with potential buyers.

Seeking to enhance their user experience, 5miles first ventured into building a native app. While over half of their new shoppers found 5miles via mobile web, the user experience lagged compared to their mobile app, leading to high bounce rates. The initial solution was to push users to download the native app. But not everyone was keen on downloading, and re-engaging users proved challenging and expensive.

Opting for a Progressive Web App (PWA) became the game-changer for 5miles. Not only did it bring down the associated costs, but it also reinvigorated the platform. A standout feature is the real-time bidding process, letting users grab exceptional bargains.

By integrating PWA (available at lite.5milesapp.com), 5miles merged the best of their app with the wide accessibility of the web. This led to:

  • Quicker Load Times: Providing users with a fast browsing experience.
  • Reduced Data Consumption: Making it more efficient for users.
  • Enhanced Re-engagement: Using features like “Add to Home screen”, users could easily access 5miles directly from their home screen, leading to a 30% higher conversion rate compared to average users.

8. Bloomique


Positioned as a leading retailer of house and garden plants in the Netherlands, Bloomique’s online catalog is richly diverse. Plants are thoughtfully organized by various categories such as origin, care type, and purpose. Furthermore, they offer expert guidance on plant care, enhancing the user experience.

However, there was a problem—their website lacked both aesthetic appeal and optimal performance.

To rectify this, Bloomique embraced Progressive Web App (PWA) technology. With Vue Storefront as their chosen PWA technology, they transformed their digital presence.

The result? A site with an appealing look and feel not only increased time spent on-site but also strengthened their connection with both new and returning customers.

9. Bright Star Kids

bright star kids

Bright Star Kids, based in Australia, is a haven for parents seeking customized goods for their children. Starting as a small venture in a local market in 2005, Bright Star Kids quickly rose in prominence, gaining international recognition. Their commitment to personalization extended to co-brands focused on pet goods and vinyl stickers.

With the business scaling and the customization process becoming more intricate, Bright Star Kids needed a robust web platform capable of handling the heavy data workload without compromising on user experience.

Beginning with Magento 1 support, the journey led to a migration to Magento 2, culminating in the creation of a PWA. This transition not only bolstered website performance but also introduced new feature possibilities.

The PWA transformation yielded impressive outcomes:

  • Page load times decreased by 40%.
  • A significant 31% increase in the add-to-cart rate.
  • A 50% reduction in cart abandonment rates.
  • User sessions that included product views increased by 26%.
  • Overall sales witnessed a whopping 40% growth.

10. Noon


Noon stands as a titan in the Middle Eastern e-commerce landscape, offering a vast range of products from groceries to baby care.

With a major footprint in Saudi Arabia, Egypt, and the UAE, Noon’s primary challenge stemmed from the Middle East’s diverse demographic. With a significant rural population still relying on outdated devices and grappling with slow 2G connections, ensuring a seamless shopping experience was crucial.

Recognizing the unique challenges of the region, Noon shifted to Progressive Web App (PWA) development. Their goal was simple yet ambitious: create a platform that’s fast, straightforward, user-friendly, all while upholding their signature high-quality service.

Noon’s transition to PWA addressed the primary concerns of its user base. With enhanced speed and simplicity, the platform could now cater to users even in low-connectivity areas, ensuring they had access to Noon’s extensive product range without compromise.

Beyond functionality, Noon’s PWA platform boasts a striking design. Dressed in a memorable palette of blue and yellow, the responsive website emphasizes usability and performance, ensuring that users have an engaging and memorable shopping experience.


PWAs are not just a fleeting trend; they’re a testament to the evolving digital landscape. These examples underline the potential and versatility of Progressive Web Apps, proving they’re essential for any business looking to enhance user experience.

As technology continues to advance, embracing PWAs can ensure you stay ahead of the curve. So, whether you’re a business owner, developer, or an avid web user, it’s clear: the future of online interaction is here, and it’s progressive.

Read More:

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PWA E-commerce: Game-Changer for Online Retail

How To Use Progressive Web Apps? A Simple Guide For End Users