Why Progressive Web Apps?
If you want to provide your customers with better experience on their website but don’t have enough budget to build a mobile app, it’s time to consider building a Progressive Web App.
“What is a Progressive Web App?”
Converting usual websites to Progressive Web Apps has been a hot topic over the last year, so you might probably heard something about it. This new technology encompasses modern web APIs to deliver app-like experience to the users right in their browsers. Owing to the Google PWA, we can build fast-loading dynamic apps with full-screen mode, push notifications and a place on the customers’ homescreen – without any of the hassle associated with downloading, installing, and updating the apps. Addtionally, the Progressive Web Apps allow us to continue browsing on the app even when the network connection is poor or absent, which is impossible for a mobile web or a native app.
“Is PWA necessary when we have already had a mobile app?”
Yes, why not? The Progressive Web Apps have several advantages over native apps. For example, it’s easier to persuade the customers to install a PWA than a native app. While the users just need to click on the “Add to homescreen” button and wait for a few seconds to install the PWA, they have to go to an app store, search, download and then install the mobile app. Not yet, the Progressive Web Application account for less data storage than the native app. In short, if your store can offer both the Progressive Web App and mobile app, it will be the greatest thing for the customers.
“Have anyone applied Progressive Web Application and got success?”
Yes. Although the Progressive Web Apps are in early development stage, many businesses developed their unique Progressive Web Apps and gained tremendous successes. In this article, we will show you several impressive examples of Progressive Web Apps in the last year.
Outstanding examples of Progressive Web Apps
As you might know, Alibaba is one of the largest online B2B firms in the world, which has served more than 200 different countries.Therefore, delivering great mobile experience is always their first concern. First, they just focused on developing the mobile web and mobile app with nice design and user-friendly functionality. However, they gradually realized that these are not perfect tools for customers engagement and then came up with a solution – building a Progressive Web App. Fortunately, this is a wise strategy when they experienced an explosion in their conversion rate (76%). Additionally, their PWA is immensely effective to engage the users in the site since the number of active users grew by 30%.
AliExpress is a famous e-commerce business where you can find nearly everything from clothing, accessorizes, electronics, pet products to home appliances. Because of being a part of the Alibaba Group, they also followed the Progressive Web App strategy and has seen a great deal of positive results. After a short period of time applying the Progressive Web App, AliExpress’s conversions increase sharply by 104%. Besides, their users visit more pages per session and spend more time per session on average.
Another well-known brand that applied the Progressive Web Application technology successfully is Lancome cosmetics. At Lancome, they found a paradox that although the number of mobile has risen dramatically in recent years, their mobile web conversions are very low in comparison to desktop conversions. After that, they built a mobile app but it just satisfied the loyal customers of Lancome who have regular purchase needs and therefore are willing to download the app. Finally, they decided to build a Progressive Web App and here are what they got: 15% decline in bounce rates, 50% increase in mobile sessions, 17% growth in conversion rates, and so on.
Instead of minimally updating their underlying site, Lancôme looked to PWA technologies to provide an immersive, app-like experience. They took advantage of service workers to deliver reliable performance on unstable networks and push notifications for re-engagement. Their best-in-class PWA achieves a performance score of 94/100 on Lighthouse, an automated tool for improving web page quality.
Another impressive case is the Progressive Web Application of Flipkart – the largest Indian e-commerce store. Their PWA is called Flipkart Lite that plays an important role in boosting conversions (70% increase), re-engaging their customers and stimulating time spent on site. Also, it’s worth noting that since most of the mobile users in India accessing the site via a 2G network, PWA’s fast loading page feature and offline functionality are extremely valuable. According Flipkart survey, they found that more than a half of their visits coming from this modern technology. Moreover, the conversion rate from their great PWA is much higher than from other sources (mobile web and native app).
Here is the achievement summary for all above examples of Progressive Web Apps:
We have shown you 4 most typical examples of Progressive Web Apps. Do you want to succeed like anyone of them?
How to build your own Progressive Web App?
In order to build a PWA that is similar to any of these examples of Progressive Web Apps, you have to consider carefully. It is optional to take advantage of your in-house developers or outsource a prestigious agency to build your Progressive Web App. In the second option, it might cost you at least $1000 and roughly 1 month to complete the project. However, if your website is built on Magento e-commerce platform, you have to pay $0.00 to possess a full features PWA – just by downloading our Free Magento 2 Progressive Web Application Extension and spend few more minutes to install to your site.