Why Progressive Web Apps?
If you want to provide your customers with a better experience on their website but don’t have enough budget to build a native app, it’s time to consider building a Progressive Web Application. Before that, let’s have a look at 40 examples of Progressive Web Apps and discover many potential benefits that you might achieve.
“What is a Progressive Web App?”
Converting usual websites to Progressive Web Apps has been a hot topic over the last year, so you might probably hear something about it. This new technology encompasses modern web APIs to deliver an app-like experience to the users right in their browsers. Owing to the Google PWA, we can build fast-loading dynamic apps with full-screen mode, push notifications and a place on the customers’ home screen – without any of the hassle associated with downloading, installing, and updating the apps. Additionally, the Progressive Web Apps allow us to continue browsing on the app even when the network connection is poor or absent, which is impossible for mobile web or a native app.
“Is PWA necessary when we have already had a mobile app?”
Yes, why not? The Progressive Web Apps have several advantages over native apps. For example, it’s easier to persuade customers to install a PWA than a native app. While the users just need to click on the “Add to home screen” button and wait for a few seconds to install the PWA, they have to go to an app store, search, download and then install the mobile app. Not yet, the Progressive Web Application accounts for fewer data storage than the native app. In short, if your store can offer both the Progressive Web App and mobile app, it will be the greatest thing for the customers.
“Have anyone applied Progressive Web Application and got success?”
Yes, many businesses developed their unique Progressive Web Apps and gained tremendous successes. In this article, we will show you several impressive examples of Progressive Web Apps this year.
Outstanding Examples of Progressive Web Apps
Another well-known brand that applied the Progressive Web Application technology successfully is Lancome cosmetics. At Lancome, they found a paradox that although the number of mobile users has risen dramatically in recent years, their mobile web conversions are very low in comparison to desktop conversions. After that, they built a mobile app but it just satisfied the loyal customers of Lancome who have regular purchase needs and therefore are willing to download the app. Finally, they decided to build a Progressive Web App and here are what they got: 15% decline in bounce rates, 50% increase in mobile sessions, 17% growth in conversion rates, and so on.
Instead of minimally updating their underlying site, Lancôme looked to PWA technologies to provide an immersive, app-like experience. They took advantage of service workers to deliver reliable performance on unstable networks and push notifications for re-engagement. Their best-in-class PWA achieves a performance score of 94/100 on Lighthouse, an automated tool for improving web page quality.
As you might know, Alibaba is one of the largest online B2B firms in the world, which has served more than 200 different countries. Therefore, delivering a great mobile experience is always their first concern.
First, they just focused on developing the mobile web and mobile app with nice design and user-friendly functionality. However, they gradually realized that these are not perfect tools for customers engagement and then came up with a solution – building a Progressive Web App. Fortunately, this is a wise strategy when they experienced an explosion in their conversion rate (76%). Additionally, their PWA is immensely effective to engage the users in the site since the number of active users grew by 30%.
AliExpress is a famous e-commerce business where you can find nearly everything from clothing, accessories, electronics, pet products to home appliances. Because of being a part of the Alibaba Group, they also followed the Progressive Web App strategy and has seen a lot of positive results.
After a short period of time applying the Progressive Web App, AliExpress’s conversions increase sharply by 104%. Besides, their users visit more pages per session and spend more time per session on average.
Trivago is a travel site that utilizes Progressive Web App technology to deliver seamless interactions to their customers. Its PWA has an intuitive interface that is easy for the travelers to either compare prices of different hotels, read the reviews, or book a selected hotel. Also, it contributes to minimizing the search marketing effort for the hotel owners.
With the power of PWA, Trivago’s hotel search engine recorded a noticeably higher conversion rate than its native app. Moreover, its hotel bookings click-through rate experienced a dramatic growth of 97%.
5. Twitter Lite
Introduced by Twitter from 2017, Twitter Lite, in fact, is a progressive web app with the awesome features of both modern web and native app. It enabled faster performance and higher user engagement on the mobile web, and significantly increased ad clickthroughs and time spent on the mobile web.
Surprisingly, nearly 80% more tweets were recorded via Twitter Lite than before via the native app. Moreover, the bounce rate saw a decline of 20%. Not yet, a lot of web push messages appear even when the PWA is closed.
Pinterest is by far the most familiar website when we look for creative ideas. However, its conversion to signups and mobile app installations are too low (roughly 1%), that’s why they moved on to Progressive Web App.
Pinterest’s PWA is a fast and data-friendly solution for users, offering low bandwidth usage, push notifications, and offline support. Therefore, Pinterest achieved many impressive results: higher revenue from user-generated ads (increasing by 45%), higher ad click-through rate (rising by 50%), and improved user engagement.
7. Jumia Travel
Jumia is another name in our outstanding examples of Progressive Web Apps list. The target customers of this company are vacationers or business travelers in Africa.
Before PWA, Jumia introduced its native apps for both iOS and Android but the company’s traffic only increased exponentially from the release of PWA. The conversion rate on hotels and flights grew by over 30% and the bounce rate dropped by nearly a half.
MakeMyTrip is the leading online travel agency in India. Before launching the Progressive Web App, they went through continuous high bound rates and expensive customer acquisition cost. To deal with that, MakeMyTrip decided to invest in PWA with the aim of bringing their user experience to the next level while spending their budget more effectively.
Fortunately, their users are very interested in the new technology, proven by a three-fold increase in the conversion rate, and over 150% growth in traffic.
9. Pure Formulas
Pure Formulas is a well-known US online health and supplement firm. With the help of PWA, Pure Formulas overcame an array of problems from high cart abandonment rates, slow page load speed, and stagnant checkout.
More specifically, its PWA brings about a 20% boost in conversion rate across all browsers, a 20% rise in revenue, and a 10% increase in order value on average.
Another impressive case is the Progressive Web Application of Flipkart – the largest Indian e-commerce store. Their PWA is called Flipkart Lite that plays an important role in boosting conversions (70% increase), re-engaging their customers and stimulating time spent on site. Also, it’s worth noting that since most of the mobile users in India accessing the site via a 2G network, PWA’s fast loading page feature and offline functionality are extremely valuable.
According to Flipkart survey, they found that more than half of their visits coming from this modern technology. Moreover, the conversion rate from their great PWA is much higher than from other sources (mobile web and native app).
Wego’s Progressive Web App delivers smooth experiences for its users thanks to the instant page load. In addition, its mobile conversion rate grew sharply by 95% and the drop-off rate decreased by 20%. Besides, the automatic fill-in function for logged-in users on the app also plays an important role in enhancing the user experience.
OLX is another Indian business on this list that applied PWA successfully. Their user engagement rate escalated by 250% and click-through rate increased by roughly 150%. All are thanked to its PWA with amazing features, from add to home screen, push notifications, offline mode, to background sync.
13. Continental AG
Unlike other examples of Progressive Web Apps, only a sector of Continental AG – the corporate magazine – was implemented as a PWA. This PWA is four times faster on mobile devices than the previous mobile website. Besides, the push notification feature plays a significant role in updating users with the news.
The Progressive Web App of Nau.ch is the major point of contact for online news in Switzerland about people, politics, business as well as worldwide news. Its number of installation is immense impressive (400 times) within only two days after the launch.
Tourismus’s PWA looks like a digital guide to leads its visitors to interesting places of pop music. More particularly, the users are able to navigate through various cities by entering their location and get relevant multimedia content. This PWA brings about the unique experience that we cannot find in other examples of Progressive Web Apps.
Thanks to the fast loading time of Lotto’s PWA, its users who are lottery players find it more exciting to start playing. Being added on the home screen, this PWA can be accessed quickly at any time. As a result, the conversion rate is boosted by 50%.
Petlove’ Progressive Web App gained an admired three-fold increase in sales revenue. Compared to its previous native app, the PWA consumes significantly less data and brings about a higher amount of monthly traffic.
Treebo, an Indian hotel booking service provider, witnessed a five-fold increase in the click-through rate last year. Moreover, the conversion rate from returning users was tripled, an impressive achievement compared to other examples of Progressive Web Apps.
19. George At Asda
George at Asda, a famous British clothing brand, gained over 30% growth in mobile conversion after launching its Progressive Web App. Not yet, 20% more page views per visit and nearly 30% increase in retention time were noted thanks to the PWA.
The Argentina digital news agency – Infobae – achieved impressively 230% longer sessions with the help of Progressive Web App. Also, the bounce rate is very low (less than 5%), meanwhile that of Infobae’s mobile site is more than 50%.
21. Financial Times
The Progressive Web App of Financial Times, the world’s leading global business publication, enables faster loading and toggling of articles since they are initially loaded and stored locally – even in offline mode. This PWA can be reached on the phone within just 1-2 seconds.
The PWA of BMW helps it to outweigh a lot of competitors with lightning load speed. Apart from it, the PWA provides useful and valuable content and that goes beyond the automotive industry. Therefore, BMW’s customers spend three times more time on the PWA than on its previous mobile site.
Netmoms is one of the most trusted parenting website offering expert advice about pregnancy, baby, children, health, etc. Its PWA is developed to deliver information quickly for busy moms.
Tinder is one of the most popular dating apps nowadays, which allows users to like (swipe right) or dislike (swipe left) other users. With the release of PWA, Tinder even attracts more and more users to join and stay.
Telegram is a prevalent mobile chat service provider. It’s Progressive Web App is simple, easy to use and extremely fast. Nearly 50% more sessions per user and retention time were recorded to prove the success of Telegram’s PWA.
The last name in our examples of Progressive Web Apps list is Starbucks’s PWA. It is very eye-catching and user-friendly, which behaves like an app and works effectively in areas with weak network connections. By using this PWA, the customers can browse the Starbucks menu and make an online order with ease.
And The List Goes On…
Besides the above examples of Progressive Web Apps, there are still a lot of big companies that are using this technology, for example, Virgin America, Forbes, Book My Show, Washington Post, Fandango, Flipboard, Settled UK, The Weather Channel, Google Maps Go, Facebook, Nasa, Instagram Lite, Uber, and so on.
How to build your own Progressive Web App?
You probably realize the powerful capabilities and potentials of PWA via our examples of Progressive Web Apps. Up to now, this technology has been widely applied across industries, from media, entertainment, travel, to social network and e-commerce.