VTEX Vs Magento: Choosing The Right Ecommerce Platform

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Imagine the challenge of choosing the optimal platform to launch or upgrade your online store amidst a wide range of options. VTEX and Magento are two prominent e-commerce platform that has been used by million e-commerce website builders, each offering a unique array of features and possibilities. VTEX, a cloud-based powerhouse, emphasizes seamless omnichannel experiences, while Magento, an open-source giant, champions customization and scalability.

The question is which platform aligns best with your business goals and customer-centric visions? In this post, we will do a detailed comparison between VTEX and Magento depending on their features, performance, and flexibility. Through insightful comparison, you’ll confidently navigate this crucial decision, propelling your online business towards new pinnacles of success. Let’s make an informed choice on your business with e-commerce discovery.

An Overview Of VTEX 

vtex vs magento

VTEX is a leading commerce platform that allows online retailers to manage their online stores and other multi-channel digital commerce demands from a single location.

VTEX provides users with flexible and configurable design tools to aid in developing various businesses. Users can customize their website pages, banners, and landing pages using VTEX’s design tools. VTEX makes it easy to find products on laptops, tablets, or mobile devices by combining responsive design with faceted search features.

VTEX provides these key features:

  • Omnichannel management
  • Customer accounts
  • Inventory management
  • Promotions management
  • Order management
  • Multistore management


VTEX is one of a kind in that it never has to be updated. Instead, the platform is updated regularly by connecting to other services and partners via the cloud simply and safely. 

  • Flexibility and scalability are unlimited.
  • Cart abandonment is reduced with Smart Checkout.
  • The ability to work across multiple channels.
  • Mobile-friendly.
  • Integrations with marketplaces and brick-and-mortar shops.
  • Order management tools that are effective.
  • Every customer gets a unique shopping experience.


  • Only annual sales are used to determine to price. 
  • Each sale incurs a transaction fee.

An Overview Of Magento 


Magento is an open-source eCommerce platform that has been designed to be publicly available. Furthermore, it provides online retailers with a configurable shopping cart system and allows them to manage their eCommerce stores’ content, design, and operation.

Magento has had several versions and product updates since its inception in 2007. Magento currently provides two eCommerce solutions: Magento Open Source and Magento Commerce. Both versions of the Magento platform contain the same core capabilities, but Magento Commerce includes a few unique characteristics that set it apart.

Magento Commerce also includes an automated hosting version called Magento Commerce Cloud, a comprehensive solution designed specifically for enterprise-level stores with significant sales volume or growing medium-sized organizations.

Some of the features offered by Magento are:

  • Analytics and Reporting
  • Product Browsing
  • Catalog Browsing
  • Web design
  • Customer service
  • Mobile commerce
  • SEO
  • Marketing
  • Multistore


  • An open-source platform with no installation or download fees.
  • Page that loads quickly
  • Payment gateways of many types
  • Increased capacity
  • Highly secure
  • Large-scale, appropriate for large-scale E-commerce
  • SEO friendly
  • View of multiple stores
  • Mobile friendly
  • Highly flexible and Limitless Customization


  • Experience and high-tech skills are required.
  • Time-consuming development
  • Can be expensive

VTEX Vs Magento: Detailed Comparison

1. Platform

VTEX and Magento 2 may both work as platforms to build websites, yet one is open source and the other is SaaS.


Magento is one of the best ecommerce platforms. It functions as an open community for the development of new features. The website owner has more control over it. We can take care of security patches, site hosting, and ensuring that the Magento software’s core is in good working order. Magento’s accessibility, on the other hand, can occasionally lead to unplanned maintenance.


VTEX, unlike Magento, is a software-as-a-service (SaaS) provider. It’s a cloud-based software for delivering apps as a service over the Internet. VTEX is in charge of the core software, which is hosted on the SaaS provider’s servers and is controlled and maintained by them.

2. Pricing/Licensing:


Magento has three licensing offers: Open Source, Commerce, and Commerce Cloud. Magento Open Source is entirely free.

However, if you don’t have the time or ability to customize your site the way you want, you’ll still have to pay for hosting, domain, and security, plus web development assistance. Starting at roughly $10,000, a Magento store with standard functionality, a simple free theme, and no integration with external systems or services is available.

Read more: Magento Pricing: The Real Cost To Run An Online Store


There are no setup or license fees. VTEX has a revenue-share pricing model for on-demand services. The price starts at $250 + 3% revenue share for larger businesses and drops to 0.5% revenue sharing.

3. SEO & Marketing


Magento offers a comprehensive marketing kit that includes everything you need, from essential to advanced tools. For example, email marketing and integration with Google tools (Analytics, Ads, etc.).

Magento SEO gets you off to a good start by including built-in capabilities that aid in creating an SEO-friendly website. You can customize headers and page names as you create or update your web pages, assisting your SEO tactics by incorporating more target keywords throughout your site.

Magento also allows you to construct canonical URLs, which would enable your website’s numerous links to register as the same webpage. This helps you prevent duplicate web page problems, which may lower your web ranking.


VTEX employs a single platform for both marketplace and commerce, whereas Magento delivers an all-in-one marketing software. The platform is open to B2B, B2C, and local retailers by automatically synchronizing products and onboarding new vendors. 

Your company can broaden its product offering, increase sales, and collaborate with channels across all customer touchpoints. Furthermore, SEO is well-suited to both short and long-term strategies for long-term growth.

4. Security


Magento’s success is due to several factors, and one of them is security. It has excellent performance and protects the store from intruders. Customers also prefer to shop at stores where they feel their online transactions are safe.

Adobe regularly rolls out updated security patches for Magento 2, ensuring the highest possible protection for businesses partnering with them. The web owner is still responsible for making their web PCI compliant, but Adobe makes the process easier.


VTEX creates a safer environment for your extensive data, protecting it from anything from server threats to payment history. It aids in the reduction of your PCI Compliance footprint. VTEX helps to limit the danger of harmful assaults during the installation process.

5. Ease of use


Since Magento 2 offers multiple features, it may seem complicated to get at first. Yet, a person can manage their Magento site after a short time once they get used to its interface and structure.

Everything, including customers, goods, promotions, sales, and reports, is centralized on the navigational menu. Magento works to improve the efficiency of administration.


VTEX is aimed at the same demographic as Magento, a colossal e-commerce company. As a result, operating a website without prior experience might be challenging.

The disadvantage is that the insufficient software interface might sometimes make the entire work complex. As a result, to successfully administer this platform, you’ll need a specialized operating crew with knowledge and experience in website creation.

6. Support


Unfortunately, Magento only offers access to its knowledge base and community forum for Magento Open Source merchants. The good news is that the forum is where you can get answers from other users, including Magento experts.

In contrast, those with Magento Commerce and Commerce Cloud can reach their support team via live chat, phone, or emails.


Unlike open-source platforms, the software is managed and supported like any other SaaS platform. They can examine your VTEX instance from the inside out, make suggestions, provide feedback, and make recommendations more simply.

7. Extensions


Magento also has a significant advantage over competing for eCommerce platforms in extensions and apps. Its marketplace contains many free and commercial extensions covering a wide range of topics, including accounting and finance, content and modifications, customer support, marketing, Magento POS, payments and security, and site optimization.

About 3500 Magento extensions are available. All of the apps and add-ons have been developed and designed following Magento 2 guidelines. Depending on the provider, an extension might be free or charges a monthly fee or upfront expenses.

Moreover, when it comes to B2B functions, there’s hardly any platform that can challenge Magento. With a plethora of built-in B2B features, Magento can take enterprise websites to a new level. This is the key reason why many big players are with Magento.


The VTEX App Store aims to offer a comprehensive development environment in which Apps are natively connected and integrated. In other words, Apps are designed to integrate with a merchant’s VTEX store in a similar way that mobile Apps do on the phone. 

Applications and add-ons are produced in VTEX to integrate and link closely with a merchant’s VTEX store, similar to how apps work on a mobile phone. With expanded VTEX support, you can easily activate extensions throughout your VTEX instance. 

VTEX is constantly fixing and upgrading its software infrastructure to provide its merchants with the best possible experience. As a result, VTEX IO was founded to supply merchants with apps and extensions using cloud-based software.

8. Maintenance


Magento requires the installation of security patches, bug fixes, and other upgrades. Typically, they come in packages containing multiple updates intended to be installed all at once. This necessitates the installation of software upgrades by merchants. 

It also implies that patches and software upgrades, which generally include many code modifications done simultaneously, are more likely to conflict with something in a Magento store, such as the theme, extensions, or other customizations.


VTEX tests and deploys fundamental software changes regularly. Like most cloud software users, website owners regularly acquire new features and improvements. VTEX had over 8,000 installations in 2016 with zero downtime. They even make information about the health and state of their systems available to the public, including regular reports on issues and occurrences.

9. Time to launch

Magento necessitates extensive setup and testing in conjunction with a hosting account as an open-source platform. As a SaaS platform, VTEX, on the other hand, is designed to require a less technical form. VTEX merchants should expect a faster launch of a new site as a rule of thumb.

10. Innovation

Magento is unquestionably a solid platform. Magento 2 includes incremental enhancements, including faster checkout, a better site search algorithm, a product creation wizard, and out-of-the-box PHP v7 compatibility.

Many features, such as a patented password-free checkout and order notes that reveal every step of fulfillment, including copies of transactional Emails that shoppers have received, go above and beyond for VTEX. VTEX releases a higher volume of software updates, with continual additions and tweaks to keep their platform innovative.

Magento Vs Vtex: Which One Will Work For You?

  • VTEX is a flexible SaaS eCommerce platform with customization capability suited for middle-sized or large retail enterprises.
  • Magento is best for medium and large retailers who want to have full control over the customization and development of their online shops and concomitant eCommerce software. It is the most widely used e-commerce platform globally, with small businesses and giant corporations such as Coca-Cola and HP.

However, with the significant advantages over VTEX and the number of reality websites made, Magento still seems like a more decent choice for ecommerce. Magento empowers thousands of retailers and brands with the best ecommerce platforms and flexible cloud solutions to innovate and grow rapidly.


Both VTEX and Magento platforms have different characteristics suitable for diverse business sizes and models. Choosing what will be the foundation to make your website better, and have good features to support your business, should be based on many factors, such as your company’s budget and requirements. However, no matter which platform you choose, owning a website to make the best use of its strengths needs a reputable web developer known in web development on the platform you choose.

Suppose you are looking for a legit web provider with experience building a great Magento website. In that case, Tigren can meet your business’ most demanding needs for a well-functioning e-commerce website. 

With over 10 years of experience in ecommerce website development, specializing in Magento, we have had many successful projects with many clients, big or small. If you want your website to stand out in this competitive e-commerce market, get in touch with us.

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