2020 was not a good year for many stores with their branches being closed for months and government regulation to stay at home. However, the eCommerce trends in 2021 are on their rise when this has industry gained huge success this year when people shifted to online shopping.
The best strategy at the moment is to invest in an online store. To bring the best experience to customers, merchants need to know what customers are looking forward to in a virtual store.
This post will introduce the upcoming eCommerce trends in 2021 so that firms can have the best preparation for changes.
Let’s dive in!
1/ Non-cash Payment
Non-cash payment is one of the eCommerce trends that started in 2020 and will continue to be prevalent in 2021.
More payment apps that directly connects with the credit card and require no transaction fee are introduced to customers.
Customers prefer to pay for online orders by using a bank account or payment apps.
This is more convenient as consumers just need to grab the product from shippers without finding their wallets in advance or waiting for the shipper to pay back the extra money. It also helps them to avoid physical contact with others and decrease the chances of being infected.
Most websites now offer chatbots via Facebook Messager.
There are 2.6 billion Facebook users which means the majority of website users all own an account on Facebook
The chatbot provides a communication channel right on the website where consumers get an in-time reply.
Most stores have contact via mail or other social media platforms but users might be unable to find the information and they rarely get the answer from the business immediately.
The chatbot allows direct conservation right on the website. Any concerns from buyers would be resolved quickly and it guarantees higher chances of successful orders from them.
3/ Social Media Integration
Rapid technology development comes with the increasing popularity of social media platforms. It would be hard to survive with only a website.
Merchants also need an account on other social media platforms as well. Facebook, Instagram, Twitter,… are among the most popular choices. The appearance on different platforms helps increase popularity.
Social media also offers advertising services as merchants can buy ads from Facebook and Instagram, Hence, the store can reach the target customers without too much planning on marketing.
It might be costly to build an app for the store especially for small businesses so creating a Facebook page or Instagram account sounds like a perfect option. Customers can get updates on promotion events and view the store’s products.
Features such as push notification, offline mode,… that are known to exist on the app only now can be made available with the help of social media.
We are witnessing the shift to a more eco-friendly lifestyle when humans realize the consequences such as natural disasters affecting nearly every place on earth.
The shopping patterns also show changes when consumers are more concerned about buying more environment-friendly products.
Sustainable brands show the development speed 5-6 times faster than the others.
Our advice is to try to establish campaigns to show the eco-friendliness of the business, avoid packing in plastic and move to materials like recycled paper, organic fabrics,… Moving to a “greener” image will bring the firms closer to consumers and protect the environment at the same time.
The shopping experience is not only defined by the product quality but also the store’s service.
It is hard to reply to all customers’ messages, especially in sales season so merchants usually provide the automatic message function on the site. While this helps save time and effort for the salespersons, it is good to make the messages sent as personalized as possible.
Customers would feel a lack of connection if the messages sound like a sentence typed by the robot. Try to add elements like name, time (as Facebook messager can access profile information) to make consumers see a customer-centric mindset from the store.
6/ Video Marketing
The next eCommerce trends in 2021 that firms don’t want to be missed out on would be video marketing.
The video makes the perfect combination of images and words. Customers can find it easier to imagine the products as they sometimes find photos unreliable sources due to the advance in Photoshop technology.
Plus, watching a video feels faster and less tiring than scrolling through a long article introducing the store or the products.
The video should have engaging and intriguing content. Some key points should be the products function, how to use and why they should purchase ones.
7/ Expansion Across Industry
Online shopping is now possible with any products: fresh ingredients (vegetables, fruits), health supplements, home essentials (toilet paper,…).
People love the feeling of having everything they need at their door without having to travel and then carrying them all the way home. Everything is now done within one click.
No more waiting in line to purchase in the supermarket, wandering through several stores just to grab some toilet papers or finding the parking space. All these problems now go away with the help of technology.
8/ Voice Searching
Customers are asking for a more comfortable and convenient online shopping experience. It is true to admit that sometimes typing seems time-consuming and tiring.
Commands by voice need to be the new feature updated on your website. It saves time as consumers don’t need to locate the button and the check-out process can be done within seconds.
Shopping has never been that fast and easy.
9/ Shopping By TV
Shopping is now possible with TV. Imagine watching the ads of the products on TV and hoping to purchase them immediately? NBC Universal introduced the feature to purchase products from TV ads by scanning the code on TV.
It saves time for purchasers as they don’t need to look for the product on the Internet again. This function also helps customers avoid purchasing fake products.
Shopping across devices would definitely be the eCommerce trends in 2021 that firms must keep up with.
10/ Visual Commerce
Images are what keep online shopping feel like walking in the store. All firms are doing their best to display high-quality images. Some also add images on their homepage. Changing to 360-degree visuals is another new trend to make the products feel as real as possible.
Building the brand image on Instagram and Pinterest is also the new trend as these platforms are popular for sharing and posting pictures.
The searching filter should also include images to make it easier to look for the right product.
Things remain tough as we have yet to find the cure for Covide 19. Several people are losing their jobs and stores continue to hang on the “Closed” sign. It is not such a sad thing when the online store has the power to save the business from falling.
Keeping updated with the latest eCommerce trends is essential to stay in the industry and increase customers’ engagement.
We hope that our post has supported firms in planning on business development in 2021 and getting more orders from customers.
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