Streamline shopping experience:
Categories on an e-commerce website simplify the entire shopping process because the presence of well-organized categories allows customers to easily filter and refine their searches, reducing the time and effort required to discover items.
Boost sale potential:
By presenting a wide array of products in a structured manner, online stores encourage customers to explore beyond their initial intentions. As a result, category display mode add-on can contribute to higher average order values as customers expand their shopping lists.
Reduce bounce rates:
When customers can quickly find what they're looking for, they are less likely to leave the website without making a purchase, reducing bounce rates and improving conversion rates.