Magento 2 Hyvä Themes: What, Why & How?

hyva themes for magento

You may have recently come across the name “Hyva” in different places, from a lot of offline events such as Webwinkel Vakdagen in the Netherlands, Meet Magento NYC/ UK, Hyva Camp in Germany to virtual events (Hyva meetup, Hyva Hackathon). Moreover, some prevalent Magento extension providers announced that their products are now compatible with Hyvä themes.

Not yet, according to Builtwith, there are 1,178 websites that are using Hyva Themes right now, with 246, 202, and 168 of which are in Belgium, the Netherlands, and the United States respectively.

hyva themes usage statistics

So, if you’re a Magento developer or a Magento merchant, then you might be wondering what the Hyvä theme is. In this article, we’ll reveal everything you need to know about this special theme – from the benefits it offers to how to get started using it. Ready to get started? Read on!

What Is Hyvä Magento 2 Theme?

magento hyva

How the idea of the theme came up?

Magento 2 offers a lot of advantages, such as customizability flexibility, and multi-store capabilities for web stores. Sadly, Magento’s front end isn’t a strong point of the platform. Its UI Components are quite sophisticated and add a ton of extra effort to the development process. Even skilled coders require extensive training to execute minor changes. Another issue of the Magento Luma theme is the substantial quantity of JavaScript code, which increases loading time and is difficult to optimize.

In general, there are three major downsides to using the Magento 2 default theme:

  • It is immensely slow
  • It has many dead codes
  • It takes time to customize

That’s why Hyvä came in.

Overview of Hyvä themes

Hyvä is an unconventional Magento 2 theme. By removing cumbersome libraries like RequireJS, KnockoutJS, and jQuery from the standard Adobe Magento template canvas, and using the lighter AlpineJS and TailwindCSS instead, Hyvä becomes one of the fastest Magento templates now.

Let us make it simpler! Hyvä is a theme for Magento 2 that eliminates all the unnecessaries in the code and alters some libraries for development to make it work more efficiently.


What is the price of Hyvä Themes? Hyvä offers a one-time purchase of a license that costs €1,000, excluding VAT.

With the license for Hyvä Themes, you receive full access to the source code and unlimited updates. This means that you can always be up-to-date on the latest features and improvements, without having to pay any additional fees. Additionally, you get one Magento 2 installation with unlimited domains and storeviews included.

>>> Buy Hyva Themes

Is it worth it?

If you’re looking to improve your website’s speed and performance, there are a few different options available to you. One option is to install a Magento 2 Page Speed Optimization extension. These extensions can range in price from $99 to $599 per year, not including installation fees.

Another option is to use speed optimization services. These services can typically cost between $500 and $2,000.

Finally, you could also choose to integrate PWA (Progressive Web App) into your website. This option can cost anywhere from $3,000 to $20,000.

In comparison, if you use Hyvä Themes, the cost of buying it as well as customization might take a similar cost of implementing PWA.

If you’re looking for the best way to improve your Magento site’s speed, you should only consider PWA and Hyvä solutions. These are the only options that can truly improve your site’s performance. All other Magento page speed optimization extensions are ineffective in comparison. (We will give you a quick comparison of these two solutions in another part of the article.)


what is hyva

40 Examples of Hyva theme application/ case studies:

case studies
KimbrerLomographyHaarden ExpertMotorhuis BakkerMini Horse Shop
Bella BabySDS LondonDutch Label ShopBunzlau CastleKES Lighting
Noir Et BlancCase24ButterflyOnline Spy ShopBauhaus
TowelsBedre NaetterCitizen WatchSunlinerLékué
HorecavoordeelshopLimburgia VlaaiLubricant SuppliesUitgeverij PluimPart Catalog
ChadwicksHaibuVollebregt AanhangwagensMuff HaushaltGpFans
Groene ParadijsBrentfordMullan LightingFaruBruynzeel Keukens

Why Hyvä Themes? What Are Their Core Values?

magento 2 templates

You might be wondering why Magento store owners would want to use a Hyvä theme, and why developers would find them beneficial. The biggest benefit for store owners is to boost their website page load speed and SEO as a result. Magento developers also find Hyva themes easier to customize with a shortened learning curve, thanks to its simple and wise structure.

Besides, it seems that the Hyvä team focuses on improving developer experience more than merchant’s benefits when 4 out of 6 of their core principles are for developers (2 for merchants and 1 for both):

  • reduced complexity (for developers)
  • improved performance (for merchants)
  • improved developer experience (for developers)
  • improved development velocity (for developers and merchants)
  • reduced dependencies (for developers)
  • reduced learning curve (for developers)

Let’s dig deeper into why entrepreneurs and coders should consider using Hyvä themes for your Magento stores/ projects:

For Magento Store Owners – Achieve accelerated page speed and high scores in Google PageSpeed Insights

Hyvä provides a server-side rendering (SSR) solution that drastically reduces the amount of data required to render pages on the server. This can lead to faster page loads, which is obviously beneficial for store performance and end users. Moreover, blazing-fast Hyvä-powered websites are likely to achieve higher positions in search results as page speed is one of the confirmed Google ranking factors.

Below are the results for the Hyva Magento 2 theme in the Google page speed test. As you can see, all of the scores (of both desktop and mobile versions) are impressive, from 91 to 100:

hyva themes
hyva magento

It’s worth noting that the Hyvä demo website was built with performance in mind, which explains its great page speed results. However, if you’re building a more complex eCommerce website, your results might vary. That’s because the Hyvä demo site contains very basic functionality – it has neither banner sliders nor sophisticated styles – with just a small number of products.

In contrast, most actual Magento websites generally have hundreds to thousands of products that associate with several images for each item, and many promo banners on the site. So, it’s important to consult with an expert who can give you a prediction of how your site performance can improve if installing the Hyvä theme.

For Magento Developers – Learn less and faster, code more efficiently

fast magento 2 templates

If you’re a developer, you’ll find that Hyvä has a much more gradual learning curve. This is because you can use familiar Magento frontend and backend development tools. Therefore, it won’t take long to get up and running with the theme and become a Magento Hyvä Developer.

The official documentation is a great resource for learning how to use Hyvä, as well as understanding the theme’s structure and how to build it using only 2 dependencies: AlpineJS and Tailwind CSS. Once you have a good understanding of these basics, you can begin building your own customizations into the theme.

In short, the Magento 2 Hyva theme is fast to learn and will save you time and effort to create fully responsive and fast Magento storefronts.

How To Apply Hyvä Themes To Magento Websites?

For Magento Store Owners

When it comes to Magento 2 Hyvä theme development, there are a growing number of service providers to choose from. If you’re looking to upgrade your current site performance or start a new web development project, it’s important to find a trusted and experienced Hyvä theme development company.

There are a few things to keep in mind when selecting a Magento 2 Hyva theme development company. First, be sure to ask about their experience and expertise with this theme. Also, be sure to inquire about their pricing so that you can stay within your budget.

Once you’ve found a few potential candidates, it’s time to get in touch and start discussing your project. You should provide as much detail as possible so that the company can provide you with an accurate quote. With a little research and due diligence, you can find the perfect Magento Hyvä theme development company for your needs.

Tigren is a leading Hyvä theme development service provider with 10+ years of experience in Magento website development. We have a team of skilled and experienced developers who are experts in Hyvä theme development and can help you get the most out of your investment. Contact us today to learn more about our services, get a free quote, and how we can help you take your business to the next level.

hyva theme magento 2

For Magento Developers

If you’re a developer and want to learn how to use the Hyvä theme, there are two great resources available: Yireo’s online training course (starting from €259/year/individual) or learning it yourself based on Hyvä’s official documentation and own findings about AlpineJS and TailwindCSS.

Both options have their benefits – the online course is convenient because it includes video tutorials as well as interactive exercises, while self-learning allows you to focus on specific topics that interest you most. There are also many free tutorials on how to install the Hyvä theme in Magento 2 websites that you might find useful.

magento 2 hyva

Hyvä vs. Progressive Web App (PWA) Theme: Quick Comparisons

There’s a lot of debate online about which Magento theme is better – Hyvä or Magento PWA. However, we believe that both of them have their own strengths and are like left and right hands with different functions and purposes that are beneficial for Magento stores.

Therefore, it doesn’t make sense to compare and figure out what is more powerful. In other words, there is nothing better than the other, but you need to know the differences between two types of themes to pick the one that best suits your needs.

hyva vs pwa


  • Both help to enhance Magento website speed significantly, which is good for SEO
  • Both don’t work directly with third-party Magento 2 extensions
  • Both are for Magento 2 only
  • Both are fully responsive
  • Both can be easily customized to meet different needs
  • Both can take just a few days/weeks to months to develop, depending on the complexity of the project and the developers’ competencies.


  • The key purpose of Hyvä is to boost website speed and reduce the workload of developers while that of Magento PWA is to enhance user experience with an app-like look and feel (not only including fast load speed but also the ability to add to the mobile home screen and sending push notifications).
  • Hyvä is an integrated front end in Magento while PWA is a separate storefront that replaces Magento’s front end.
  • Hyvä themes are provided by Hyva company; meanwhile, there are many different Magento development companies that offer Magento PWA themes.
  • Hyvä themes cost €1,000 while the costs of PWA themes for Magento are varied, from free to $1,000. Theme customization fees depend on your selected development partner.

So, which will be preferable?

If you are a Magento developer, you might prefer Hyvä themes since they are more developer-friendly. Nonetheless, from the store owners’ point of view that neglects the factor of the developer’s effort, the answer might be 50-50.

For those that are looking for a solution to optimize their web page speed only, the Hyva theme Magento 2 would be a perfect choice. But for those who are not only want to speed up their websites but also a platform that works perfectly on both desktop and mobile devices and can send push notifications for marketing purposes, Magento PWA themes might be better matches.

Frequently Asked Questions

magento hyva theme

1. What are the pros and cons of Hyvä theme development?


  • Speed: The speed of your website can be the difference between a customer completing a purchase or moving on to another site. With Hyvä, you can rest assured knowing that your site will load quickly and efficiently. This theme is perfect for merchants who want to provide their customers with a fast and seamless online experience.
  • Simplicity: The Hyva Magento 2 themes are built with a focus on reducing complexity levels. It is built with fewer dependencies, meaning that you won’t have to manage unnecessary libraries and functions. This also makes adjustments and customizations faster and easier. This results in less time and effort needed for developers to apply and customize the Hyvä theme in their projects.
  • Community: With support from a strong and growing community, the Hyva theme becomes a more attractive option for many merchants. When you choose to use the Hyva theme, you gain access to the Hyva community through a Slack room. The Hyva Community Slack Channel is a great place to exchange ideas and get support from other members of the community. If you ever run into any trouble or have an urgent question, someone in the community will be there to help you out. Furthermore, thanks to the efforts of the community, there are always new extensions and features being developed for Hyva.


  • Extension compatibility: If you’re using a Hyvä-based theme, you may find that some third-party extensions are not compatible. This is because Hyvä removes all extra dependencies, which can cause incompatibility issues. To overcome this problem, the Hyvä team has partnered with some popular Magento 2 extension providers to offer compatibility modules. Up to now, there are 53 plugins compatible with Hyvä.
  • Cost: If you’re looking for a fast and reliable theme for your Magento store, Hyvä is a great option. However, it’s important to keep in mind that the cost of Hyvä is a one-time fee of 1,000 euros per license. This can be a bit pricey for small businesses, so be sure to factor that into your budgeting. Additionally, installation and customization fees can range from 5,000 to 50,000 euros, that’s why you should get quotes from multiple providers before making a final decision.
  • Design: If you’re looking for a simple and clean design for your eCommerce store, Hyvä could be a great option. The theme is built to maximize speed, so it might not be suitable for stores with a lot of banners and effects.

2. Can Hyvä themes be applied to Magento 1 stores?

If you’re running a Magento 1 website, you’ll need to migrate to Magento 2 before you can install and use the Hyvä theme. While this may seem like a hassle, it’s actually a good opportunity to improve your website’s security and performance.

Magento 1 is no longer supported, which means that any security vulnerabilities that are discovered will not be fixed. This leaves your website at risk of being hacked or compromised.

Upgrading to Magento 2 will also give you access to the Hyvä theme, which is designed for speed and performance. With Hyvä installed, your website will load faster than ever before, giving your visitors a better experience.

3. Can Hyvä themes solve all slow-loading issues of Magento websites?

slow magento websites

If you’re noticing that your website is loading slowly, there are a few things you can do to speed it up. One is to use a Hyvä theme, which will help load results faster on both desktop and mobile. However, if you’re still seeing the slow performance, it’s likely due to slow queries to the database. This is especially true if your database has grown significantly in size due to running multiple websites.

Hyvä can help shave off a few seconds from loading times, but for optimal performance, you’ll also want to look at backend operations, optimize queries, and configure your database properly. Additionally, consider migrating to the latest versions of MySQL and PHP. By taking these steps, you can ensure that your website loads quickly and smoothly for all users.

4. Are Hyvä themes compatible with Magento Open Source and Adobe Commerce?

Themes developed by Hyvä are currently only compatible with Magento 2 Open Source. However, the same is not true for Adobe Commerce. Adobe Commerce is an enterprise-level edition of Magento which is mostly used by established eCommerce businesses. Hyvä themes are focusing on making its framework compatible with all Adobe Commerce features and they are expecting this to be complete within the new few months.

Hyvä is committed to delivering the best possible experience for their users, regardless of which edition of Magento they are using. With this in mind, Hyvä is confident that they will be able to provide full support for both Magento Open Source and Adobe Commerce in the near future.

5. Which Magento version is required for the Hyva theme setup?

If you’re currently running an older version of Magento, you’ll need to upgrade to Magento 2.4 or higher in order to use Hyva themes. Once you’ve done that, you’ll be able to take advantage of all the great features and benefits that Hyvä has to offer!

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