Having an online store is a must-do thing to enter the eCommerce industry. Among various platforms to host the website, Magento 2 is usually recommended for merchants to start an e-business.
Wondering why we suggest Magento 2 and how to build the online store? This post will provide detailed description about this platform as well as the guide to start the online store.
Overview Of Magento
Magento is the most popular platform for eCommerce business. The total revenue of stores on Magento has reached $100 billion this year.
Magento 2 makes it easier for merchants to manage the store. From building content, setting up email campaigns and measuring the revenues, everything can be done on this eCommerce software.
It also supports a wide range of business from B2B to B2C so firms can sell products to different types of customers without having to switch to another platform. This also supports the expansion of the business in the future.
Magento also offers a free version named Magento open-source. There is a wide community with more than 300,000 developers to support merchants. Any concerns that arise during this operation stage would be solved easily by asking for advice from people in this community.
Steps To Start E-business With Magento 2
1/ Choose a domain name
A domain name is the home address of the website.
It is also a key element to the success of the online store. Here are 2 criteria to define a good domain name:
If customers find the website from Google search result, what they first see is the domain name so a good domain name can attract customers to click. Hence, this can promise 2nd and 3rd visit to the store and future order from them.
Besides, the domain name should include 1-2 keywords related to the goods and service offered at the store. This enhances the SEO score and the pages stand a higher chance of being placed on the Google ranking.
Using the right domain name extension is also essential. Merchants should use .com as it is the most popular extension. Consumers have become familiar with this extension and they would not be afraid that the website can contain danger like integrating virus or stealing their personal information.
The domain name can help customers to distinguish one brand with another. Having a unique one can make it easier for visitors to remember the shop and avoid mistaking with other stores offering the same service or providing the same products.
Avoid choosing the name that is similar to other existing online stores. Also, try to create an easy to spell and short name so customers find it easier to memorize.
2/ Start Magento 2 installation process
This is not something that merchants need to do. The only thing that they do in this process is to find the right Magento solution provider. While this step may sound simple, we know that failure to decide on the right agency could lead the whole online store to failure.
Some advice for choosing the appropriate partner to build Magento 2 store is spending time to look through their profiles, the past projects, and information of the staff.
Also, try to send an email to these providers to see if they reply to the email immediately and show a customer-centred attitude. Any problems or dissatisfaction about any elements on the website need to be tackled on time.
If the staffs show a slow speed in answering customers’ request then it would take more time to solve these problems and the total cost can also rise.
3/ Choose a Magento 2 theme
This characteristic is important for convenient shopping across devices. Customers now use at least two gadgets including one mobile phone and a laptop so it is important to make the shopping experience comfortable regardless of the type of device they are using.
Are the extensions included are useful and enough for the store? If the answer is yes, the theme is the perfect solution to the business.
We advise merchants to avoid buying extension separately which is more costly than developing the theme with all the features needed.
It is hard to use the available themes immediately so merchants should choose one that they can change some certain elements like colour, fonts, layout, navigation panel,…
Firms must take this time to check if the site can work well or the theme truly matches your expectations.
Reference from others: It is also essential to ask for recommendations or reviews from past customers who have used the theme.
4/ Design the store layout
Now it is merchants’ turn to work on the design of the store.
Change the colour palette, fonts, reorganize some parts on the website so that the final website can match with firms’ expectation. Also, merchants can choose to send the website to some customers if they want further customization.
Adding navigation panel is another thing that merchants should not forget. This element is essential to save time for consumers and bring a better shopping experience. Ensure the sorting filter work at its best by listing out as many characteristics as possible.
The more specific the search results are, the more convenient for customers to find out the products they need. Sometimes, consumers can change their mind about the purchase when scrolling through the search results so optimizing the finding time can also enhance the number of online orders.
5/ Work on the product pages
We are coming to the final steps and this is one of the key steps to determine a high-quality shopping site.
The products should be provided with accurate information. If there are any mistakes later discovered when the store has already started selling the products, this could cause big trouble to the store and the dissatisfaction from buyers.
For instance, a product that is designed for adults but somehow appears in the kids’ section. Then, customers purchase the products to realize that they do not fit. This can cause the distrust from customers and they may never return to the store.
Products display in physical stores is vital to the store’s success. The same way goes with Magento 2 websites. Visuals are the key to attract customers to purchase products online. Equipping high-quality images can make customers find it easier to imagine the product.
For a brief description, try to make it interesting and short at the same time.
The review section is a must-have feature for any e-business. It can work as valuable sources for new customers and the store can use this feedback to improve its service and products.
6/ Start operation
The last step is here. Check things once again carefully and if everything is perfect, merchants can now start selling online.
Magento 2 Features
This feature works best with the store having several branches. Merchants can now manage the number of inventories in different locations. It is easier for customers to purchase products as they can buy from multiple inventories storage.
This is also a competitive advantage to a physical branch. If customers arrive at the store just to find out the product they need has just gone out of stock, they would be very disappointed and merchants missed a chance to sell.
The number of people having a mobile phone has reached 90% of the population.
Original websites are not so mobile-friendly. Magento 2 has fixed this issue by introducing PWA Studio which offers merchants a chance to bring app-like experience to website users.
Magento 2 is also a budget-friendly solution. It no longer requires a front-end developer to assist in building the content system on the online shopping site
Merchants do not need to know any technical knowledge and they can now establish new pages, add more products, publish content updates easily with page builder.
Easier checkout steps
With fewer steps to checkout, there is a lower likelihood that customers would dismiss the shopping cart due to the lengthy process to order. By bringing better shopping experience, higher online sales are coming to the store.
Magento 2 is the perfect choice for starters in the eCommerce industry. We hope that our post has guided merchants in knowing how to start e-business on this platform.
All businesses are rushing to bring their store online as the pandemic makes it harder than ever to sell offline. So if you do not want to miss the opportunity to begin the online store, start planning today!
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